Traceability and Transparency Flashcards
Define Traceability.
The act of taking a product and tracing its origin and its place in the supply chain.
Define Transparency.
Being open and honest about what your brand is and does.
What is sustainability underpinned by?
Transparency.
Give an example of a company that prides themselves on transparency and traceability.
M&S now have an interactive map showing where their products are made.
Where is most of the water embedded in clothing taken from?
Water scarce areas such as India Pakistan and Turkmenistan.
Why is Champagne ultimately reliant on traceability for its validity?
Because the only way to prove champagne is actually champagne is thorough tracing it to the designated champagne region of France.
Is sustainability without transparency and traceability possible?
The consumer cannot make an executive or well informed decision about whether or not a product is sustainable without knowing about every stage in the production chain.
How do stakeholders influence T&T?
Increased stakeholders are affirming that businesses must be transparent.
What are the impacts of NGO led transparency?
They are able to apply pressure to brands - encouraging transparency - through this process they can influence moral boycotting and positive buying.
What are the 5 categories that companies were sorted into regarding T&T by the Labour behind the label?
- Nothing to say.
- Dragging their feet.
- Could do better.
- Some effort.
- On the way.
What are those companies that refuse to respond labelled with?
A precautionary principle.
Give an example of sustainable cotton sourcing?
Responsible sourcing network: Plan A 2020 - 70% of cotton from sustainable sources.
What is Greenpeace’s detox campaign?
The campaign involves trailing new standards for merchandising T-shirts and other textiles - it is dedicated to zero discharge.
What are the seven themes by Behind the Brand (Oxfam) and how important are each?
All equally important:
- Transparency at a corporate level.
- Women farm workers and small-scale producers in the supply chain.
- Workers on farms in the supply chain.
- Farmers (small-scale) growing the commodities.
- Land, both rights and access to land and sustainable use of it.
- Water, both rights and access to water resources and sustainable use of it.
- Climate, both relating to reducing greenhouse gas emissions and helping farmers to adapt to climate change.
How do businesses verify sustainability?
Traceability allows the monitoring of products and materials as they travel through the supply chain to assess the social and environmental practices.
Third party audits make verification claims about materials.
