TQM Flashcards
1
Q
Total quality management ]
organization-wide philosophy with core values:
A
- Continually improving the quality of product & services.
- Quality of processes (amenities, process, online)
- To meet and exceed customer expectations.
2
Q
8 principles of TQM
A
- Focus on the customer
-designing products/services that meet or exceed customer expectations.
-service, attribute, functionality, convenience, means information of product received (team up with customers) - Involve all employees
-all people involved in operations to meet their goal. - Center on the process
a. Evaluating data on client purchases.
b. Monitors the website continually
c. Evaluates how long booking takes - Integrated the system
-whole process fit together & provide great experience.
3
Q
8 principles of TQM
A
- Approach improvement strategically.
-products (tested & developed, ensure quality) - Improved continuously)
-continuous improvement product & services. - Facts based decision making.
-collection of right data - Communication
-encoding, decoding, response.
4
Q
5 components of customer oriented strategy
A
- Get customer feedback often
- Use the feedback to set the goals
- Monitor social media feedback
- Encourage compassion
- Get sales and customer service to collaborate
4
Q
Advantages of customer orientation to a business
A
- Increase profitability
- Decrease cost
- Improved customer satisfaction
5
Q
Measure how company’s products, services, and overall customer experience meet customer expectations
A
Customer satisfaction
6
Q
5 ways to satisfy customer needs
A
- Get to know your customer’s needs
- Develop an in house customer first culture
- Customize the customer experience to meet your customer needs
- Optimize the customer experience-beyond happiness
- Measure and improve customer satisfaction surveys & feedback
7
Q
5 reasons why customer satisfaction is Important
A
- Increase customer churn
- decrease negative word of mouth
- Retaining customers is cost effective
- Repeat customers
- competition differentiator
8
Q
7 principles of customer satisfaction
A
- Support customer as a team’
- Listen to customers share their feedback
- spend time building relationships
- be honest about what you don’t know.