Applied tools Flashcards
Fast changing outlook of business tourism. Flourishing growth of travel intermediaries business impacting the market outreach of several hospitality companies.
Rule of Travel Intermediary
Calls the shots in different tourism industries
Tour Operators
Compromise on profit margins to stay afloat- affects the overall economy of tourist destination.
Large tourism enterprises
Relationship between travel intermediaries & IT-
Insensitive industry, travel intermediaries must learn and embrace aspects of IT
To exist and thrive in an information
Requires careful analysis of when and how IT can offer value added services to clients
Computerised Reservation terminals
redefine role of travel inter.
Development & Marketing
Use emerging internet mobile tech to their advantage
Major challenge
When used appropriately, will assist in developing new strength and managing weakness.
Can turn Threats and Opportunities
Information Technology
Impact of IT in travel Intermediaries
-High speed internet (Fast communication)
-Downside of high speed internet
-One additional challenge (customer can do it themselves)
-Many travel vendors offer educational opportunities to travel agents.
-Comes in the form of deeply discounted familiarisation trips called FAM TRIPS.
Travel agent education
-New tech made it easy for travel professionals to WFH.
-Home based TAS are independent while others contract with HOST AGENCIES.
Home-based travel agents (TA)
-Hard times for small-sized travel agencies.
- For those beginning w/ a view of starting in the travel industry
Competition from travel booking website
Traditional reasons to approach an agency grow less meaningful every year:
Price shopping- compare prices from others and make a decision.
Commission changes- once u book a tourist group.
Travel agent fees- charges in commission.
More choice than ever- web is accessible.
Greater traveler independence- rise of DIY Travels.
Decrease customer loyalty- rise in DIY (Don’t rely on TAS)
Travel agencies use these tools by (starting own blogs,establish social media profiles)
Use these contents to build relationships w/potential and current clients.
Online Review and social media
-Remember reading online reviews
-Positive online reviews influenced buying decisions.
90%
-buying decisions were influenced by negative reviews
-social media reviews are a big deal
86%
-agents decide to reinvent as travel specialist.
-agents seek to serve NICHE POPULATIONS.
-others opted travels( all inclusive resort, cruise line)
Reinvention of services
7 important tech solutions for travel intermediaries
•Mobile tech
•Augmented reality
•Internet of things
•Virtual assistant
•Big data
•Blockchain
•5g
Advantage of tech in Hospitality
•Guess what convenience
•Enable guests to access info and make requests
•Improved communication
•Enable staff to provide superior service
Challenges/Disadvantages
•Maintenance and follow up
•People/Potential visitors may change their minds of plans to travel to a particular destination.
•Gain access to confidential information
•Unemployment
Create diff packages
Tour operators
sells products and book travel
Travel agents
COMPUTER APPLICATIONS IN HOSPITALITY INDUSTRY
- Computer
- Hospitality
- Information
- Information a communication technology
- Information technology
- System
- Tourism
IMPACT OF COMPUTERS IN H & T INDUSTRY
•Market wisdom suggests that hospitality companies must embrace technology to compete against TRADITIONAL COMPETITORS AND ENTRANTS.
Should facilitate the business mission of its enterprise through managed.
Strategic info management fx.
Why do hotels adopt ICT?
Current apps of computer technology can be grouped into three main areas:
-Operational
-Guest services
-Management information
Benefits of ICT adoption & Application to orgs
Operational
-Reduced work
-Reduced labor cost
-Improve decision making
-Improve control of cash flow
Tactical
-Improve team work
-Improve service quality
-promote pro active culture
-improved planning times
Strategic
-reduce marketing cost
-improve market share
-improve growth & success
-improve competitive advantage
Basic computer system
Includes not only the computer but any software and peripheral devices necessary to make a comp function.
Every computer system needs an OPERATING SYSTEM.
Types of Comp systems:
-notebook
-desktop
-workstation
-server
-supercomputing farms
Input/output devices
Part of a personal computer/part of terminal connected to a computer
Keyboard
an input device w/ a ball on its underside rolled on a flat surface
Mouse
variation on the mouse. an upside down mouse (can roll directly w hand)
Trackball