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Tourism > Tourism part 2 > Flashcards

Tourism part 2 Flashcards

1
Q

How is Canadian Tourism commission funded?

A

Federal tax payers

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2
Q

How is Travel Alberta funded?

A

Hotel tax in rooms

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3
Q

How is Tourism Calgary funded? How much is funded?

A

Municipal taxpayers/ $2 million dollars

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4
Q

Modes of transportation

A

Air, Road, Rail, Water, Other

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5
Q

What is the goal of air access

A

To be direct or one stop away

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6
Q

What mode of transportation is critical to growing tourism industry?

A

Air

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7
Q

West Jet Encore

A

Serves small communities

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8
Q

What does “other” modes of transportation usually related to?

A

Vacation experience. Desired method vs. necessary method.

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9
Q

How are low cost carriers more flexible?

A

Less bureaucracy and administration

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10
Q

What is a model of low cost carriers and who modeled themselves after that?

A

Southwest and west jet modeled after them.

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11
Q

Type of road transportation

A 
Bus
Auto
Taxi
Motor Bikes
Recreation Vehicles
Cycle
Tuk Tuks
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12
Q

Why are automobile clubs important to tourism?

A

Membership based
Operates worldwide travel services
Publishes maps, books, visitor centers
DMO works with these groups

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13
Q

Self-driving market

A

Rubber Tire

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14
Q

Where in Canada is Rubber Tire bigger/smaller compared to Alberta?

A

Alberta has less Rubber tire than eastern Canada because of high population states by Ontario

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15
Q

Why is it bad Ontario is reliant on US cross border car traffic

A

Slow economy hits harder
Strong Canadian Dollar
Passports
Casino industry, Niagara Falls, wine tours

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16
Q

Hosts annual marketplace for destinations to pitch their city for inclusion in tours- organized so motor coach companies can grow

A

American Bus Association

17
Q

What do you need to know for motor coach tour?

A

Who is a coach fan and who is not. (chinese vs. germans)

18
Q

Why is rail niche in North America?

A

Vacation choice rather than mode of transportation

19
Q

What is contributing to cruise ships as a fast-growing industry?

A

Demographics
Resort experience & mode of transportation
Cater to younger demographics
Cruise ship IS the holiday

20
Q

Why Package Tourism products?

A

Helps all partners sell more
Makes it enticing
Makes it easy to decide
Low season and shoulder season

21
Q

When do packages work best

A

Slower times

What the economy is doing

22
Q

Who is the leader in packaging for destination

A

DMO

23
Q

Who is the leader in packaging for a hotel

A

Sales team

24
Q

Logistics of packaging

A 
Calling other partners
Convincing them to work together
Pricing it out
Designing it
Marketing it
Measuring it
25
Q

How does funding work in packages

A

Most self-fund
Sharing the costs reduces marketing costs for each participant
Travel Alberta may share the cost
Costs not always shared equally

26
Q

Two types of seasonality in tourism

A

Weather, occupancy

27
Q

What season should you do packages?

A

Shoulder season

28
Q

What does public relations require?

A

Good event with goal
Media attendance
Not done only for media
Written invitations and press releases

29
Q

How is public relations different from advertising

A

Giving an experience vs. telling it in ad

30
Q

Difference between travel media and public relations

A

Public relations can be accomplished by any company and travel media is exclusive to tourism

31
Q

Travel media is also referred to as ____

A

Earned media

32
Q

FAM

A

familiarization trip- writers come to experience your destination

33
Q

Who are the travel media?

A 
Newspapers
Magazines
Broadcasters
Guidebook authors
Freelance writers
Online writers/bloggers
34
Q

What has the best ROI for a destination?

A

Earned Media

35
Q

Proactive versus Reactive Media

A

Proactive- pitching story ideas to writers

Reactive- Responding to writers who have been assigned a story (fact-checking)

36
Q

Most critical tool for Travel media

A

High resolution photo/video

37
Q

What’s the best way for someone to write about your product

A

Experience it as the guest would

38
Q

What’s the key to sucessful media marketing program?

A

Follow up

Tourism (2 decks)

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