Tourism part 2 Flashcards
How is Canadian Tourism commission funded?
Federal tax payers
How is Travel Alberta funded?
Hotel tax in rooms
How is Tourism Calgary funded? How much is funded?
Municipal taxpayers/ $2 million dollars
Modes of transportation
Air, Road, Rail, Water, Other
What is the goal of air access
To be direct or one stop away
What mode of transportation is critical to growing tourism industry?
Air
West Jet Encore
Serves small communities
What does “other” modes of transportation usually related to?
Vacation experience. Desired method vs. necessary method.
How are low cost carriers more flexible?
Less bureaucracy and administration
What is a model of low cost carriers and who modeled themselves after that?
Southwest and west jet modeled after them.
Type of road transportation
Bus Auto Taxi Motor Bikes Recreation Vehicles Cycle Tuk Tuks
Why are automobile clubs important to tourism?
Membership based
Operates worldwide travel services
Publishes maps, books, visitor centers
DMO works with these groups
Self-driving market
Rubber Tire
Where in Canada is Rubber Tire bigger/smaller compared to Alberta?
Alberta has less Rubber tire than eastern Canada because of high population states by Ontario
Why is it bad Ontario is reliant on US cross border car traffic
Slow economy hits harder
Strong Canadian Dollar
Passports
Casino industry, Niagara Falls, wine tours
Hosts annual marketplace for destinations to pitch their city for inclusion in tours- organized so motor coach companies can grow
American Bus Association
What do you need to know for motor coach tour?
Who is a coach fan and who is not. (chinese vs. germans)
Why is rail niche in North America?
Vacation choice rather than mode of transportation
What is contributing to cruise ships as a fast-growing industry?
Demographics
Resort experience & mode of transportation
Cater to younger demographics
Cruise ship IS the holiday
Why Package Tourism products?
Helps all partners sell more
Makes it enticing
Makes it easy to decide
Low season and shoulder season
When do packages work best
Slower times
What the economy is doing
Who is the leader in packaging for destination
DMO
Who is the leader in packaging for a hotel
Sales team
Logistics of packaging
Calling other partners Convincing them to work together Pricing it out Designing it Marketing it Measuring it
How does funding work in packages
Most self-fund
Sharing the costs reduces marketing costs for each participant
Travel Alberta may share the cost
Costs not always shared equally
Two types of seasonality in tourism
Weather, occupancy
What season should you do packages?
Shoulder season
What does public relations require?
Good event with goal
Media attendance
Not done only for media
Written invitations and press releases
How is public relations different from advertising
Giving an experience vs. telling it in ad
Difference between travel media and public relations
Public relations can be accomplished by any company and travel media is exclusive to tourism
Travel media is also referred to as ____
Earned media
FAM
familiarization trip- writers come to experience your destination
Who are the travel media?
Newspapers Magazines Broadcasters Guidebook authors Freelance writers Online writers/bloggers
What has the best ROI for a destination?
Earned Media
Proactive versus Reactive Media
Proactive- pitching story ideas to writers
Reactive- Responding to writers who have been assigned a story (fact-checking)
Most critical tool for Travel media
High resolution photo/video
What’s the best way for someone to write about your product
Experience it as the guest would
What’s the key to sucessful media marketing program?
Follow up
