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Tourism > tourism > Flashcards

tourism Flashcards

1
Q

Formal definition of tourists

A

Minimum distance traveled 80 km, spending money on goods and services

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2
Q

Two ways of tourism

A

Inbound, outbound

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3
Q

Who is responsible for marketing a place

A

Tiered Effort

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4
Q

Ways to determine if you fit heir market

A

Geographic
Segmentation
Travel Habits

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5
Q

DMO

A

Destination Marketing Organizations

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6
Q

PMO

A

Provincial Marketing Organizations

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7
Q

Types of tourism

A

Business, Leisure, Sport/Recreation & Major Events

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8
Q

Structure of DMO Team

A

Business, Leisure, Sport/Recreation & Major Events

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9
Q

Two types of Sport Events

A

National/ International Competition, “Little League”

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10
Q

Benefits of National competition sport events

A

Brings competitors, spectators, and media

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11
Q

Which of the two types of sports events more profitable.

A

Little league

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12
Q

Tourism sectors

A 
Accommodation
Transportation
Dining/Food
Night life/Pubs/Casinos
Retail/Shopping
Attractions
Activities/Entertainment/Arts/Culture
City Sports & Major events
Festivals
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13
Q

Crux of tourism marketing for a destination

A 
Identify Product
Identify audience
Multiple demographics
Create marketing plan
Market to specific travelers
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14
Q

What is a brand

A

Distinguishing name
Distinguishing symbol
Long-lasting phrase
Short-lasting phrase

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15
Q

What is when a brand becomes default and why is it bad?

A

Kleenex, Xerox

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16
Q

How are Brands showcased?

A

Naming rights
Consistent meaning and advertising
NO deviation in logo, messages, colour
On shirts/products

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17
Q

What does branding a place mean?

A

Painting a picture in someone’s mind of what that place will offer

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18
Q

What is important in branding a place?

A

Distinguishing feature (Architecture)

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19
Q

What is branding a destination called?

A

Place Branding

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20
Q

Why does a place brand?

A

Serves as communicator
Provides an image
Serves as value enhancer
Possesses a personality

21
Q

What is tourism Alberta’s brand

A

Remember to breathe

22
Q

Calgary’s old brand

A

Heart of the new west

23
Q

Calgary’s new brand

A

Be part of the energy

24
Q

What is Calgary known for?

A

Safe
Clean
Friendly (white hat)

25
Q

Canadian tourism slogan

A

Keep exploring

26
Q

Why does a destination brand?

A

Create a feeling

27
Q

What is inter-generational travel?

A

Grandparents taking grandkids

28
Q

Alberta train example of

A

Relationship marketing

29
Q

Travel Alberta ipods

A

Given on Alberta train

30
Q

How was relationship marketing related to Alberta Train?

A

Staff members accompanied guests on train
Relationships with stakeholders
No sales pitch

31
Q

Eco-Tourism Principles

A

Minimize Impact
Build Environmental and Cultural awareness and respect
Provide positive experiences fr both visitors and hosts
Provide direct financial benefits for conservation
Provide financial benefits and empowerment to local power
Raise sensitivity to host countries’ political, environmental and social climate
Support international human rights and labour agreements

32
Q

Why is eco-tourism important from an operator’s point of view?

A

Stay in business

Offer unique and rewarding experience

33
Q

Why is eco-tourism important from a tourist’s point of view

A

Try to limit damage to an area

Volunteer vacation to restore nature

34
Q

Why did national parks start?

A

Environmentalists and public wanted to preserve precious regions.

35
Q

Who supported and invested in national parks

A

Railways

36
Q

“Pay to play” fee

A

Entrance fees are one way to pay for services while keeping a place protected

37
Q

Effects of tourism

A

Most vivid memories
Highlight of the year
Presence of visitors can affect living patterns of locals

38
Q

How does presence of visitors can affect living patterns of locals.

A

Disturb way of life
Arrive with preconceived notions of what’s right, what’s wrong.
Begging ex.

39
Q

What does the extent of affect of tourism on locals depend on?

A

Diversity, differences in wealth, habits, appearances, behaviour

40
Q

What is the most satisfying experience of tourists and locals?

A

Gatherings where culture is shared

41
Q

Tourisms affect on crime

A

Usually not significant but can increase

42
Q

How can tourism change residents?

A

Change in dress

Ethnocentrism

43
Q

What can hurt residents?

A

Resentment
Conflict over use or abuse of facilities
Rising prices during tourism season
Taking photos

44
Q

Undesirable social results of tourism

A 
Prostitution
Gambling
Drinking/ drugs
Congestion
Children trading education for jobs
Overcrowding
45
Q

Who is more inclined to travel?

A

Higher wealth
Higher levels of education
People who live in cities

46
Q

Why do people who live in cities more inclined to travel?

A

Cities can be intimidating
Added costs to get to city
Lifestyles

47
Q

What are some social tourism opportunities?

A

Cater to less mobile visitors
Senior trips
Specialized group trips

48
Q

Who subsidizes social tourism?

A

Government, unions, public carriers, hotels or associations

49
Q

Who does social tourism assist?

A

Particular demographics like seniors, students, low-income, workers who may not have opportunities

Tourism (2 decks)

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