tourism Flashcards
Formal definition of tourists
Minimum distance traveled 80 km, spending money on goods and services
Two ways of tourism
Inbound, outbound
Who is responsible for marketing a place
Tiered Effort
Ways to determine if you fit heir market
Geographic
Segmentation
Travel Habits
DMO
Destination Marketing Organizations
PMO
Provincial Marketing Organizations
Types of tourism
Business, Leisure, Sport/Recreation & Major Events
Structure of DMO Team
Business, Leisure, Sport/Recreation & Major Events
Two types of Sport Events
National/ International Competition, “Little League”
Benefits of National competition sport events
Brings competitors, spectators, and media
Which of the two types of sports events more profitable.
Little league
Tourism sectors
Accommodation Transportation Dining/Food Night life/Pubs/Casinos Retail/Shopping Attractions Activities/Entertainment/Arts/Culture City Sports & Major events Festivals
Crux of tourism marketing for a destination
Identify Product Identify audience Multiple demographics Create marketing plan Market to specific travelers
What is a brand
Distinguishing name
Distinguishing symbol
Long-lasting phrase
Short-lasting phrase
What is when a brand becomes default and why is it bad?
Kleenex, Xerox
How are Brands showcased?
Naming rights
Consistent meaning and advertising
NO deviation in logo, messages, colour
On shirts/products
What does branding a place mean?
Painting a picture in someone’s mind of what that place will offer
What is important in branding a place?
Distinguishing feature (Architecture)
What is branding a destination called?
Place Branding
Why does a place brand?
Serves as communicator
Provides an image
Serves as value enhancer
Possesses a personality
What is tourism Alberta’s brand
Remember to breathe
Calgary’s old brand
Heart of the new west
Calgary’s new brand
Be part of the energy
What is Calgary known for?
Safe
Clean
Friendly (white hat)
Canadian tourism slogan
Keep exploring
Why does a destination brand?
Create a feeling
What is inter-generational travel?
Grandparents taking grandkids
Alberta train example of
Relationship marketing
Travel Alberta ipods
Given on Alberta train
How was relationship marketing related to Alberta Train?
Staff members accompanied guests on train
Relationships with stakeholders
No sales pitch
Eco-Tourism Principles
Minimize Impact
Build Environmental and Cultural awareness and respect
Provide positive experiences fr both visitors and hosts
Provide direct financial benefits for conservation
Provide financial benefits and empowerment to local power
Raise sensitivity to host countries’ political, environmental and social climate
Support international human rights and labour agreements
Why is eco-tourism important from an operator’s point of view?
Stay in business
Offer unique and rewarding experience
Why is eco-tourism important from a tourist’s point of view
Try to limit damage to an area
Volunteer vacation to restore nature
Why did national parks start?
Environmentalists and public wanted to preserve precious regions.
Who supported and invested in national parks
Railways
“Pay to play” fee
Entrance fees are one way to pay for services while keeping a place protected
Effects of tourism
Most vivid memories
Highlight of the year
Presence of visitors can affect living patterns of locals
How does presence of visitors can affect living patterns of locals.
Disturb way of life
Arrive with preconceived notions of what’s right, what’s wrong.
Begging ex.
What does the extent of affect of tourism on locals depend on?
Diversity, differences in wealth, habits, appearances, behaviour
What is the most satisfying experience of tourists and locals?
Gatherings where culture is shared
Tourisms affect on crime
Usually not significant but can increase
How can tourism change residents?
Change in dress
Ethnocentrism
What can hurt residents?
Resentment
Conflict over use or abuse of facilities
Rising prices during tourism season
Taking photos
Undesirable social results of tourism
Prostitution Gambling Drinking/ drugs Congestion Children trading education for jobs Overcrowding
Who is more inclined to travel?
Higher wealth
Higher levels of education
People who live in cities
Why do people who live in cities more inclined to travel?
Cities can be intimidating
Added costs to get to city
Lifestyles
What are some social tourism opportunities?
Cater to less mobile visitors
Senior trips
Specialized group trips
Who subsidizes social tourism?
Government, unions, public carriers, hotels or associations
Who does social tourism assist?
Particular demographics like seniors, students, low-income, workers who may not have opportunities
