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Intl. BA Tourism > Tourism lesson 5-8 > Flashcards

Tourism lesson 5-8 Flashcards

1
Q

11 characteristics of a tourism product

A

Intangible Tangible Psychological Just in time production Composite product Unstable demand Fixed supply Absence ownership Heterogenous Risky Marketable

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2
Q

Define visitor guidance

A

Guidance of tourist flows among the attractions, activities, recreation areas etc.. It should be a dramaturgic process.

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3
Q

dramatize

A

When writers dramatize books, stories, poems, etc., they write them again in a form that can be performed. He was hired by a movie production company to dramatize the novel.

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4
Q

dramaturgy

A

the art or the theory of writing and putting on plays, especially for the theatre: The second act is weaker in terms of dramaturgy.

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5
Q

garment

A

a piece of clothing outdoor garments

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6
Q

intangibly (adj.)

A

in a way that cannot be described exactly or that does not have a physical form: The city and the university are intangibly intertwined. A liberal education is intangibly enriching.

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7
Q

Definition of homogeneity

A

he quality of consisting of parts or people that are similar to each other or are of the same type: cultural/racial homogeneity Greater homogeneity tends to mean higher levels of trust between citizens. In his book, he discusses cultural homogeneity.

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8
Q

Definition of distinction

A

a difference between two similar things: There’s a clear distinction between the dialects spoken in the two regions. This company makes no distinction between the sexes. This film blurs the distinction between reality and fantasy.

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9
Q

Definition of product life cycle.

A
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10
Q

Definition of tangible product

A

There are physical products involved

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11
Q

Why brought Switzerland Tourism up 13 tourist segments?

A

As a holiday destination, Switzerland needs to be “best in class”, differentiating itself with surprising, unique, high-quality experiences. Over the years, we have also learned that travellers are willing to pay more for these kinds of experiences. In order to be able to promote and offer the right experience for individual markets and groups with more accuracy, ST identified ten segments in leisure tourism and three in business tourism in 2016.

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12
Q

Fertilizer

A

a natural or chemical substance that is spread on the land or given to plants, to make plants grow well: organic fertilizer a liquid/chemical fertilizer

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13
Q

Winery

A

a place where wine is made, especially from grapes that are grown there

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14
Q

Draw the experience economy framwork

A
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15
Q

Benefits of walking tourism for walkers?

A

Equipment: little equipment Feasibility: Feasible for most of the population Free choice of walking routes: terms of length, duration, difficulty level Health: It improves health (physically, mental and psychologically) Environment: Provides contact with environment Culture: Helps better understanding other cultures Combination of health and welfare policy of a destination

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16
Q

Explain the characteristics of the product life cycle.

A
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17
Q

Maslow pyramide

A
  1. Basic physiological needs (Food, water, health, rest, oxygen) 2. Need for security and safety (Feel safe, protected, employment, housing) 3. Social needs (Emotional development, acceptance, association) 4. Need for self-esteem (Recognition, trust, respect, success) 5. Need for self-self-realization
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18
Q

Intangible (adv.)

A

impossible to touch, to describe exactly, or to give an exact value: She has that intangible quality which you might call charisma. intangible assets such as goodwill Common sense and creativity are some of the intangibles we’re looking for in an employee.

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19
Q

What are the benefits of walking tourism for destinations?

A

Modest investment, compared to other sport tourism infrastructure

  1. Less maintenance than other sport facilities (pools, golf course)
  2. No requirement of institutions to organize walking tourism
  3. Combination with other authentic experiences
  4. Entrance to less visited areas (hideaways)
  5. Improves quality of life for community in rural areas
  6. If managed properly: Contribution to conservation of the natural and cultural environment
  7. Improves physical activity
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20
Q

Composite (noun)

A

something that is made of various different parts: The main character in her latest novel is a composite of several public figures of that era. Scientists have put together a composite picture of what the earth’s crust is like.

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21
Q

Which factors are to be considered in walkint tourism development?

A
  1. Attractiveness: Route needs to be attractive. Most areas possess their own cultural and natural heritage, and some beautiful landscape in preserved environment with good air quality.
  2. Safety: To be safe in terms of minimum risk of walking accidents, traffic accidents and crimes.
  3. Level of difficulty: The level of difficulty of a route needs to be considered based on the target segments in terms of appropriate physical setting, length, altitude and difference elevation.
  4. Access: A route should be easily accessible from touristic centres and urban/residential areas.
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22
Q

distinctiveness

A

the quality of being easy to recognise because of being different from other things: As a company, emphasize your distinctiveness and don’t cut prices, our experts advise. The retailer lacks the distinctiveness to thrive in the current market. We are proud of our distinctiveness as Canadians.

23
Q

Enumerate the summer segments of Switzerland Tourism.

A
24
Q

Enumerate the city segments of Switzerland Tourism

A
25
Q

Explain tourism experience economy

A

an economy in which many goods or services are sold by emphasizing the effect they can have on people’s lives Demand side: experience, perception, atmosphere Offer: Staging Experience concept: Theme Tourist involvement Scenerie Attractions/activities Wellbeing management Visitor guidance

26
Q

Definition of intangible tourism product

A

There is no transfer to ownership

27
Q

tangible (adj.)

A

real and not imaginary; able to be shown, touched, or experienced: We need tangible evidence if we’re going to take legal action. Other tangible benefits include an increase in salary and shorter working hours.

28
Q

Grapevine

A

a type of climbing plant on which grapes grow (Rebe)

29
Q

tangible (noun)

A

real thing that exists in a physical way: Quality standards for tangibles like food are easier to assess than for intangibles such as service or waiting times.

30
Q

Enumerate the winter segments of Switzerland Tourism

A
31
Q

Vineyard

A

a piece of land on which vines are grown

32
Q

Definition of tourism product

A

A tourism product is combination of tangible and intangibel elements such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific centre of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle”.

33
Q
  1. What are the benefits of walkint tourism for walkers?
A
  1. Walking tourism is convenient as it requires little equimpent.
  2. Feasible for the most of the population (regardless age, gender,..)
  3. Tourist can choose offerings depending their own needs (lenght, time,…)
  4. Maintain and improves physical and mental health.
  5. Better understanding of heritage, landscape and culture.
34
Q

Explain value chain

A

the series of stages involved in producing a product or service that is sold to consumers, with each stage adding to the value to the product or service the series of companies involved in the different stages of producing a product or service that is sold to consumers, with each stage adding to its value

35
Q

Define tourist involvement

A

If an experience will have a positive effect depends on the tourist itself. Therefore tourists should be given the possibility to set itself in scene. Tourists must become an active part of the attraction/activities.

36
Q

Define attractions/activities

A

Choosing or creating attractions/activities, which are the key offers of a tourism destination. They can be ecological, cultural, historical attractions; sportive activities as well cultural and game entertainments.

37
Q

composite (adj.)

A

made of various parts or substances: a composite material a composite sketch of a man wanted for questioning

38
Q

distinctive (adj)

A

Something that is distinctive is easy to recognize because it is different from other things: a distinctive smell/taste She’s got a very distinctive voice. Mars is sometimes called the Red Planet because of its distinctive colour.

39
Q

man made tourism products

A

Sometimes they are created for tourism purposes other times they are created for a significant reason that is not at all to do with tourism but to make a statement. Types of manmade attractions include museums, galleries, statues, castles and buildings, shopping and leisure centres, theatres and sporting venues.

40
Q

distinctively (adv.)

A

in a way that is easy to recognize because of being different from other things: Concorde used to be the most distinctively shaped airliner in the skies. The organization has had six directors, each with a distinctively different management style.

41
Q

itinerary

A

a detailed plan or route of a journey: The tour operator will arrange transport and plan your itinerary.

42
Q

intangible (noun)

A

something that exists but that cannot be touched, exactly described, or given an exact value: Common sense and creativity are some of the intangibles we’re looking for in an employee. His ability to inspire and lead players is an intangible that is difficult to quantify.

43
Q

Enumerate the key take aways of the product life cycle.

A
  1. A product life cycle is the amount of time a product goes from being introduced into the market until it’s taken off the shelves.
  2. There are for stages in a product’s life cycle - introduction, growth, maturity and decline.
  3. The concept of product life cycle helps inform business decision-making, from pricing and promotion to expansion or cost-cutting.
  4. Newer, more successful products push older ones out of the market.
44
Q

What are the benefits of walking tourism for residents?

A
  1. Walking tourism can be combined with the health and welfare policy of a destination.
  2. Increases interactions with locals and tourists.
  3. A tool to learn their own nature and culture.
  4. Involvment in conservation efforts.
  5. Rediscover the value of their own area.
45
Q

self-esteem

A

belief and confidence in your own ability and value: The compliments she received after the presentation boosted her self-esteem. She suffers from low self-esteem and it prevents her from pursuing her goals. The program is intended to build students’ self-esteem.

46
Q

Definition of composite tourism product

A

Cannot be provided as a single product, combination of products

47
Q

Define scenery

A

Developing an aesthetic scenery that supports the theme within the destination.

48
Q

Enumerate the meeting segments of Switzerland Tourism

A
49
Q

tangibly (adv.)

A

in a real way that you can touch, feel, see, experience, etc.: There’s always been something tangibly desolate about the place. She also hopes that winning might pay off more tangibly, with a job and money.

50
Q

Define wellbeing management

A

Experiences will only be recognised positively when tourists feel comfortable, physiological needs and security are ensured. • Physiological needs e.g. food & beverage, bath room, … • Security e.g. personal safety, weather & criminal protection, …

51
Q

Define theme

A

Defining an authentic key theme that fits into the destination and its strategy.

52
Q

Definition of market segmentation

A

Markt segmentation is a marketing term that refers to aggregating prospective customers into groups or segments with common needs and who respond similarly to a marketing action. Three criteria: Homogeneity Distinction Reaction

53
Q

homogeneous

A

consisting of parts or people that are similar to each other or are of the same type: a homogeneous group/society The population of the village has remained remarkably homogeneous.

Intl. BA Tourism (3 decks)

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