TOURISM AND CONSUMER BEHAVIOR

Question 1

the process and activities people engage in when searching for, selecting, purchasing, using, evaluating and disposing of products and services to satisfy their needs and wants.

Answer 1

consumer behavior

Question 2

inner drives that make people take a special plan of action to satisfy their needs.

Answer 2

motivations

Question 3

the most popular theory of motivation is ____________

Answer 3

Maslow’s Hierarchy of Needs

Question 4

explains how it impacts global marketing

Answer 4

culture

Question 5

pertains to number of years a person has been living.

Answer 5

age

Question 6

A traditional way of segmenting the market as it greatly
influences consumer behavior.

Answer 6

age and gender

Question 7

is a person’s pattern of living as expressed in one’s activities, interests, and opinions

Answer 7

lifestyle

Question 8

travel patterns and destinations differ as people move on through this

Answer 8

life cycle

Question 9

are known to be a set of people who have a direct or indirect influence on other people’s attitudes or behavior.

Answer 9

reference groups

Question 10

Consumer behavior are influenced by different factors such as

Answer 10

motivations, culture, age, gender, social class, lifestyles, life
cycle, and reference groups.