INTRO / INFORMATION

Question 1

Entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.

Answer 1

tourism

Question 2

is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers.

Answer 2

hospitality

Question 3

it is the process of getting people interested in a product or service.

Answer 3

marketing

Question 4

the three main components of marketing concept

Answer 4

1. customer’s needs/wants/demands
2. profitability
3. integrated marketing

Question 5

facts about something or someone and that these facts should be meaningful and have some form of worth to the recipient.

Answer 5

information

Question 6

this has been the most common source of information.

Answer 6

word of mouth / oral communication

Question 7

pros of word of mouth

Answer 7

cost
trust

Question 8

cons of word of mouth

Answer 8

lack of message control
lasting negative effects
expectations

Question 9

why customers seek information?

Answer 9

• to help in the decision-making process.
• travel and tourism products are not regular purchases.
• products are seldom relatively expensive.
• tourism products are considered to be high involvement products.

Question 10

types of information which a tourist need

Answer 10

• geographical location, landscape, and climate of the destination.
• tourism accommodation, restaurant, and shopping facilities.
• accessibility and entertainment facilities.
• best season to visit.
• standard prices

Question 11

types of information the travel trade needs

Answer 11

• tourist
• market
• government involvement in tourism
• infrastructure and facilities
• competitors

Question 12

one of the commonly used media as sources of information wherein you can access and visit different websites.

Answer 12

internet and e-media

Question 13

this is not only limited to books but also other printed materials

Answer 13

reference books

Question 14

where you can find printed reference materials.

Answer 14

libraries

Question 15

These organizations collaborate to promote a common goal which is to provide information at the same time serve as advertisement and promotional instrument and channel for the benefit of the industry and its market.

Answer 15

union and industry associations

Question 16

_________ is the backbone of tourism.

Answer 16

Planning

Question 17

the life of tourism industry.

Answer 17

Management

Question 18

the central objective of all ________ efforts is to inform, interest, and involve.

Answer 18

promotion

Question 19

different sources of information

Answer 19

traditional sources of information (brochures, flyers, newspapers, billboards, televisions, travel magazines)
new media sources of information (social media official pages, company official websites, online travel agencies, and government, city, or state website)