Tourism Flashcards
- The Changing Nature of Tourism
Student should be able to:
(i) explain how mass tourism has developed into a global industry through developments in transport, increase in disposable incomes, package holidays and internet access
(ii) explain how tourism has brought positive social and economic impacts
(iii) explain how tourist demands and tourist resorts change over time - Pleasure
Periphery and the Butler Model
Tourism
~Toursim~
Tourism refers to travel for pleasure and the promotion and provision of services for tourists.
~Scale~
Tourism operates at a local, regional and international scale.
~Internation Tourists~
International tourists are referred to as arrivals or incoming tourists in their destination country and as outbound tourists from their home country.
~Duration of Stay~
The duration of tourism visits ranges from one day, sometimes referred to as day trippers, to a maximum of one year, with the majority lasting 7-14 days.
~Types~
There are many types of tourism including recreation, visiting friends and relatives (VFR), religious pilgrimages, health, sport and business.
~Recreation~
Recreation is the main underlying reason for increases in tourism, accounting for over 50% of international tourism. Air and road transport are the main forms of transport used.
~Modern Tourism~
Modern tourism began in the nineteenth century but remained the privilege of the wealthy until the 1960s. Since then, major social and economic changes occurred which enabled more people to avail of travel for leisure and many of these were international tourists.
In 1950 there were approximately 25 million international tourists, rising gradually to 80 million in 1960. The growth in numbers has increased since 1960, with almost
1.2 billion tourist arrivals in 2015. This figure is predicted to continue to grow, reaching 1.8 billion by 2030. Figure D3 shows that the rate of growth has not been even over time. The increase in the 1960s marked the beginning of mass tourism.
~Mass Tourism~
Mass tourism refers to large numbers of people visiting holiday destinations and visits usually confined to a few weeks in a year.
~Destination Popularity~
More than half of the 2015 arrivals went to a European destination. A further 16% went to North America. This emphasises the point that tourism is still dominated by MEDCs due to their greater levels of wealth and development.
However, this pattern is changing and, increasingly, the LEDCs are developing their tourism potential. Since the 1990s, newly emerging tourist destinations in Africa, Asia/Pacific and the Middle East have all experienced rapid growth rates in the number of tourist arrivals.
Inbound Tourism by Purpose of Visit
Inbound Tourism by Mode of Transport - 2015
International Tourist Arrivals - 2015
Patterns and Trends in International Tourism
The trends displayed show that mass tourism has now become a global industry. There are many reasons for this, including:
~Development in Transport~
Efficient and affordable transportation is an essential requirement for mass tourism.
Throughout the nineteenth century tourists largely relied on rail and sea transport. These methods of transport confined most tourists to local locations. In Northern Ireland, tourist resorts such as Bangor and Newcastle, Co Down, were linked by rail to Belfast. The developments in affordable air travel from the 1960s contributed to mass tourism in three ways.
1. The increase in affordable air travel meant many more people from a wider socio-economic base could travel abroad
2. Mass tourism is concentrated on well developed and accessible destinations. The focus of these foreign trips was determined by the increased availability of airport facilities abroad.
3. The introduction of chartered flights associated with package holidays had a key role in providing affordable air travel and led to an increase in the numbers of international holidays. As stated earlier, the wealthier regions such as Europe and America together receive over 60% of all international tourists, in contrast to Africa which receives only 5%
In the UK these developments in air travel coincided with increased disposable income and leisure time. As a result, international trips from the UK more than doubled in the 1960s and 1970s. The main destinations included long haul flights to North America, encouraged by the opening of Disney World in Florida
(1971), and increasingly to the Mediterranean seaside resorts in Spain.
The development of regional airports (such as Luton, Stansted, Belfast International and George Best Belfast City Airport) and budget airlines (such as Ryanair and EasyJet) offering cheap flights to popular tourist destinations brought about further increases in the numbers of international trips. For UK residents, visits abroad increased from 31.2 million in 1990 to 53.9 million in 1999, a 73% increase. Data from the Civil Aviation Authority shows that passenger traffic at regional airports doubled from 47 million passengers in 1995 to 95 million in 2005.
Other forms of transport have contributed to increased foreign travel from the UK. Britain has several well developed ferry routes which provide easy access to continental Europe. The Channels unrebuits opened in 1994, provided an alternative form of transport to Europe for UK tourists. In its first full year of operation, the tunnel transported 1.8 million overseas residents home following a visit to the UK and 19 million UK residents back to the UK. By the end of the decade, nearly 9 million vists were completed through the tunnel, with the majority being by UK residents.
~An Increase in Disposable Income~
Holidays are an expensive luxury. In 2016, a two week stay at a budget hotel in Spain for a UK family of four cost, on average, £4000, with additional spending required to cover living costs at the destination.
In order to afford such a holiday, families need to have his amount of money as surplus to their everyday needs. This surplus is referred to as disposable income. In the UK, disposable income is defined as income remaining after taxation and national insurance contributions have been deducted from a worker’s wages. Income is wages earned plus any profits from investments, savings or private pensions. Apart from fluctuations during periods of economic recession in the 1990s and 2008-2013, mean disposable income has more than doubled from 1977 levels. This means that families can better afford luxury items such as holidays. Credit card payments became increasingly popular from the late 1970s. They were seen as an easy way of obtaining a short term loan and boosted holiday sales. In addition, workers now have greatly improved working conditions. Government legislation guarantees workers paid holiday time off work and this has enabled most workers to have at least one annual break away from home. Higher income groups are able to afford several holidays away from home each year.
~Package Holiday~
Package holidays ofter a complete holiday deal including transport, accommodation and
recreational activities organised by a tour operator and sold on the high street by a trave agent. In the UK in the late 1940s and 50s, a number of affordable domestic package holidays were provided by companies such as Butlins but it was the package holidays to the Mediterranean coastal resorts from the 1960s that became a key driving force of mass tourism. The introduction of the package holiday had a very significant impact on international tourism. Package holidays remove many of the obstacles to international tourism, such as language barriers, they provide an ‘all in’ deal for tourists, wherebv a tourism, such as language barriers. They provide an ‘all in’ deal for tourists, whereby a travel company arranges all aspects of the holiday from flights, accommodation, transport to and from the holiday airport, and offer tours and activities to the tourist.
Package holidays can be traced back to Thomas Cook, who organised what is considered to be the first package holiday from Leicester to Loughborough in 1841.
Several years later he organised the first international package deal to Europe. The Thomas Cook organisation is one of the world’s leading tour operators. In 2015, the company employed approximately 22,000 people in 17 countries, had over 20 million customers, a fleet of aircraft and a net income of E19 million. In the pre-Internet era, four companies supplying these packages were the main source of foreign holidays.
Travel agents and tour companies were able to offer holidays at competitive prices well within the reach of many. In the 1990s, 56% of all foreign holidays were purchased as a package deal but since then there has been an increase in alternative ways of booking holidays through the use of the Internet.
~Internet Access~
The digital revolution in marketing through the Internet has had an important impact on tourism. In the UK, 89% of the population have Internet availability and nearly everyone has access to a computer, tablet or smart phone. According to figures released by the Association of British Travel Agents (ABTA), 76% of all holidays in 2016 were booked online. Through the use of online search engines (such as Trivago) and price comparison websites (such as Travel Supermarket), holidays become personalised to an individual’s needs and preferences at the most competitive price.
Positive Social and Economic Impacts of Tourism
Tourism is one of the world’s most successful and resilient economic sectors.
Since 1950, the number of international tourists has increased from 25 million to almost 1.2 billion in 2015. In the same period, international tourism receipts (money earned from tourism) increased from USS2 billion to USS1260 billion. In 2016, one in ten jobs globally was derived from tourism and in terms of export value, tourism ranked third after fuels and chemicals. Furthermore, as a result of improvements in transport, tourism is now operating in an increasing number of destinations in Africa and Asia. However, the benefits of tourism are not spread evenly across the world.
America and Europe receive 60% of the total international tourism receipts while Africa receives only 3% (Figure D8). The United Nations World Tourism Organisation (UNWTO) views tourism as an important component of economic and social development, especially in LEDCs and tourism is included in three of the Global Goals for Sustainable Development, launched in 2015, but can contribute to all 17 goals.
~Social Impacts~
The receipts from tourism create the potential for significant social impacts for the host country, provided the money remains in the country and is not leaked’ or taken back to foreign tour companies. These benefits can be categorised as indirect and direct.
Indirect benefits are those improvements designed for tourists but which also impact on local society. Examples of indirect benefits are improvements in **basic infrastructure++, including the supply of electricity, piped water and efficient sewage systems, which are installed to meet tourist demands but also benefit the local people. Similarly, improved transportation, such as road, rail and airport facilities, and an increase in service provision, such as shops and recreational amenities, enhance the quality of life of all.
Direct benefits include education and health programmes funded by tourism receipts, especially in poorer destinations. The Global Goals for Sustainable Development programme places great emphasis on the role that tourism has in delivering this aspect of social development. The UN has published a document outlining ways in which tourism can be delivered through each of the 17 goals. Programmes to provide education and health care systems are among the most obvious means of delivering social improvement in poorer regions and are often cited as examples of sustainable tourism. Tourism receipts have also been used to empower women by involving them in various aspects of the visitor experience. This has involved the preparation of craft and food products for sale to tourists.
Tourism inevitably results in contact between the local people and the visitors. This social interaction should lead to a mutual appreciation and understanding of each group’s way of life.
~Economic impacts~
The development of tourism can lead to economic prosperity in a number of ways. Job creation is the most obvious benefit with one in ten jobs worldwide associated with tourism. The jobs created fall into two categories:
• direct employment consists of jobs which involve face to face contact with tourists such as hotel staff.
• indirect employment consists of jobs which supply tourists needs, such as food processing or hotel furnishings.
Tourism is a labour intensive service industry, with many of the jobs requiring only a minimum amount of training. Jobs in hotels, restaurants, shops and in other recreational amenities, as well as beach or poolside attendants fall into this category and are an invaluable source of income for those with low level skills.
In the UK, 1.8 million people are employed directly in tourism and a further 2.4 million are employed indirectly. Many of these jobs are taken by people from the surrounding areas where there are limited opportunities for employment. Those in employment have increased spending power which generates increased consumer demand and leads to more spending in shops. In addition to the personal gain for those so employed, the taxation of their incomes provides additional funding for the government.
Successful tourist destinations encourage foreign investment into hotel chains.
For example, the Hilton hotel group has over 4800 hotels in more than 100 countries employing over 169,000 people. Tourist spending in hotels, bars, nightclubs and restaurants generates a large amount of income which can be invested in further development of the area. In addition, many tourist regions charge various types of tourist tax. These taxes are used either to fund further development in the region or to contribute towards conservation practices.
Why Tourism Matters
Global Variations in Tourist Numbers and Tourism Receipts
European Tourist Taxes - Summer 2016
Social Impacts of Ecotourism in Il N’Gwesi Geouo Ranch Kenya
Economic Impacts of Tourism in Portugal
Tourist Demands and Tourist
Tourism is a constantly changing industry.
• The increase in tourist numbers associated with mass tourism is one of the most striking changes as it reflects changes in society and increasing levels of prosperity.
• Although the richer MEDCs dominate tourism in terms of arrivals and receipts, there is a growing tourism industry in the emerging market countries such as India, China and Mexico. These countries have increased disposable incomes due to rapid economic growth and they are contributing to the rapid rise in tourism. They are also developing tourism destinations.
• Improvements in transport have also facilitated the growth of long haul flights and these are projected to double by 2020. Although it has been shown that the majority of tourists go on short haul flights, this development opens up the opportunity for a wider choice of holiday destinations.
• Tourism is driven by economic growth, with the strongest increases occurring in times of economic success and a slowing down in times of economic recession. Following the economic downturn in 2008, tourism continued to grow but at a slower rate for a number of years. Average annual growth in the years before 2008 was 6% but in the decade 2005-2015 average annual growth was 3.9%.
• Originally tourism and holidays were mostly confined to the summer season. Now there is a demand for holidays throughout the year. In addition to the traditional seaside summer holidays there are now winter holidays skiing or snowboarding and the warmer Mediterranean resorts are also popular during the off-peak season for some of the retired population from Northern Europe.
• With greater amounts of information available on the Internet and the media, other tourist opportunities are developing and there has been an increase in the range of holidays provided such as:
(I) Cultural and historical breaks - such as Florence,
Athens and stately homes in Britain.
(ii) City breaks - such as New York, London and Paris.
(iii) Theme parks - such as Disney World Florida.
(iv) Skiing and snowboarding - such as Val D’Isere,
French Alps.
(v) Ecotourism (environmentally friendly or green tourism) - such as Serengeti, Tanzania.
Tourism Models
A number of models have been devised to explain these changes. Some of the models examine the changing demands of the tourist while others examine the evolution of the tourist resort.
1. Pleasure Periphery
This model focuses on the behavioural demands of the tourist over time. With increased prosperity and improvements in transport technology, long distance travel has been made easier. Mass media and advertising play a large role in promoting new and more exotic tourist destinations. Expectations are increased and tourism is envisaged as a ‘fashion industry’ where tourists want to spend their holidays in the new and more fashionable resorts. The boundaries of tourism are seen as a tidal wave spreading outwards from the tourists’ home area.
2. Butler Model
The Butler Model, or Tourist Area Life Cycle (TALC), charts the life cycle of a tourist resort over time. A tourist destination is viewed as a product and tourists are the consumers. The tourist resort is dynamic and, in the same way as any product such as a computer or car, evolves over time. Consumer demand also changes over time - consider how often we upgrade mobile phones. In essence, the Butler Model describes the progression of the resort from its earliest time through to its peak. After this, a tourist resort will eventually go into decline unless management policies effect an upgrade which can prolong or revitalise the fortunes of a tourist destination. The Butler Model was devised in 1980 before the widespread use of the Internet, which has
widened the choices available, but it is still an effective method of analysing the changing fortunes of tourist destinations.
There are six stages in this process, which are shown below:
(i) Exploration
At the beginning of a resort’s life cycle there are only a few tourists and minimum impact.
(ii) Involvement
In time the resort grows in popularity and the number of tourists increases. New developments including hotels, recreational facilities and general infrastructure are added. New emplovment opportunities for local people arise, although most of these are seasonal.
(iii) Development
Tourist numbers increase as a result of mass tourism through package holidays.
A significant portion of the tourist trade and the wealth it generates may be controlled and managed by international organisations to the detriment of the local economy.
Much of the work is seasonal, often employing people from surrounding rural areas.
(iv) Consolidation
Tourism is now a major industry in the region. Foreign companies continue to provide hotels etc but this leads to profits going abroad rather than being used in the resort.
The local area does benefit from the developments such as infrastructure and seasonal employment but decisions over the allocation of resources often favour tourism over local needs (see case study of Mallorca)
(v) Stagnation
The resort then becomes over crowded; the carrying capacity has been reached with increased pressure on resources. The resort is no longer fashionable and tourists seek newer resorts that better provide their demands. Eventually the resort suffers from over development or saturation.
(vi) Decline/ Rejuvenation
Saturation is followed by stagnation and decline, with loss of popularity for tourists and the international organisations. It is possible for a resort to recover from decline through a comprehensive management policy, a process known as rejuvenation.
Pleasure Periphery