Topic A.4 The Importance of The Travel And Tourism Sector To The Uk Economy

Question 1

Direct employment

Answer 1

Jobs that are created by the travel and tourism industry i.e

Travel agent
Air cabin crew

Question 2

Indirect employment

Answer 2

Jobs that are created to supply and support travel and tourism

-the baker that supplies bread

Question 3

Social and lifestyle factors that affect organisations

Answer 3

Changing family structure- competitive and variable pricing strategies to attract different families
E.g the increased number of one parent families
-solo travellers

Question 4

Rise of the grey market

Answer 4

Increased range of products and services aimed at attracting an older client base
-escorted tours
-senior citizen discounts

Question 5

Changing working patterns

Answer 5

Range of booking methods to allow reservations to be made at times that best suit the customer as well as flexible holiday durations and departure times

Question 6

Current fashion and trends

Answer 6

Regular research to identify investment needed to keep up to date with the latest demands
E.g free WiFi
- air conditioning

Question 7

Holiday allowance

Answer 7

Costs involved in marketing and promotion to influence customers to purchase holidays and short breaks compared to main holidays