Topic 9 - Sources of Info + Advice Flashcards
Why do ppl need advice + info before making a buying decision?
- to help make an informed choice
- must stay informed during period they use product
What should ppl also take into account when making a buying decision?
- factors that might change during period they’re using product (e.g. personal circumstances)
- should seek updated advice every yr to ensure financial plan is still on track
Why can making a bad choice have unfortunate consequences when using a MT + LT product?
- they’re relatively inflexible + ppl must know these facts before committing themselves
- experience problems if don’t understand agreement they’re making
What are the 3 main elements ppl need to bring together before making a financial decision?
- own needs, wants + aspirations
- solutions + providers available
- details of product brands
What 3 things does a potential customer need to know?
- themselves
- solutions available + their providers
- product brands
What does a potential customer need to know ab themselves?
- present financial position; if they keep a monthly budget
- aware of assets + liabilities they own
- consider financial risks + how well protected they are from these risks
- financial personality
What do potential customers need to know ab. product brands offered by various providers under each general heading?
- benefits they may gain from them
- costs + risks
- extent of flexibility
- service lvls
- terms + conditions
- degree they match w someone’s requirements
What do financial services firms provide ppl w?
- info + advice ab their own products but won’t recommend those of competitors
What must providers give prospective customers?
- clear, relevant info that’s not misleading + highlights any special risks
What should a provider point out to the customer to try to ensure the product is suitable for the customer’s circumstances?
- any costs, penalties or other obligations attached to product
What are the ways ppl can obtain info direct from providers?
- marketing brochures + leaflets
- provider websites
- TV + radio adverts
- provider staff
How can ppl obtain info from marketing brochures + leaflets?
- can go into branch of a bank/building society + pick up leaflets + brochures on product they want
- through post
- through telephone marketing
What do brochures + leaflets do?
- gives details ab who product is intended for + how it works (in general sense)
What do provider websites contain?
- info on wide range of products offered under various headingw
- ways prospective customers can buy + manage products online
What do most provider websites include?
- a facility where ppl can email Qs
- a helpline number so can discuss requirements or problems w a member of staff
- usually have facility for prospective customers to make an application online
What are TV + radio adverts intended for + inc?
- to mainly publicise provider’s name
- don’t give lots of info
- seek to build awareness of brand
- terms + conditions always given at bottom of screen
What are 2 ways a customer can arrange an interview to discuss their financial needs w a member of staff?
- at a branch
- asking for a home visit
What is advised when customers ‘shop around’ by arranging interviews?
- arrange interviews w representatives of several providers bc will only relate to products provided by own particular company
Why is info available from the mass media unlikely to be aimed at making sales?
- it doesn’t originate w providers
What are the advantages and disadvantages of info from the media?
- free
- good source of info
- unreliable (may be biased + incomplete)
- don’t know if products being discussed are suitable for their needs
What are the main types of media sources?
- money box
- newspapers
- price comparison websites
What is Money Box?
- a programme on BBC Radio 4 describing itself as giving ‘The latest news from the world of personal finance + advice for those trying to make the most of their money’
What does Money Box give info on?
- financial products but doesn’t aim to market them
What is a Money Box’s main purpose?
- to identify problems that ppl might be having w particular products or to warn listeners against scams
What do most of the UK’s national newspapers have?
- a personal finance/money section in both paper versions + online website
What does the personal finance/money section in UK National newspapers contain?
- a selection of current stories on personal financial products + warnings against problems + scams
Why have price comparison website been dev?
- to enable customers to compare financial products more easily + so to make informed choices
What do price comparison tables contain?
- ‘best buy’ tables + quotation tools
Why are customers still advised to spend time researching various products even after using price comparison websites?
- bc comparison websites might not compare like w like
What does price comparison websites often being ‘brokers’ for the products they inc. mean?
- company running the website earns commission from financial services provider if ppl buy a product via its comparison site
- may influence products a site inc + recommends