Topic 1 - Needs, Wants + Aspirations Flashcards
What are needs?
- ‘must have’ items in order to survive
- e.g. water, food + shelter
What are wants?
- optional ‘nice to have’ items
- desirable not essential
- e.g. jewellery, going cinema
What are aspirations?
- hopes for future
- items/experiences ppl wish to have in medium/long term future
- e.g. exotic holiday, sharing a flat w friends
What causes needs + wants to change when growing older?
- their lifestyle
- the prevailing culture of society they live in
- family size
- ability to afford products
What is the life cycle stage of a 0-2yr old?
Birth + infanthood
What is the life cycle stage of a 2-5 yr old?
Childhood - preschool
What is the life cycle stage of a 5-12 yr old?
Childhood - school
What is the life cycle stage of a 13-19 yr old?
Teenager
What is the life cycle stage of a 18-25 yr old?
Young adult
What is the life cycle stage of a 26-40yr old?
Mature adult
What is the life cycle stage of a 41-60 yrs old/55-65 yrs old?
Middle age to late middle age
What is the life cycle stage of a 66+ yr old?
Old age/retirement
What are the main types of financial product to satisfy medium + longer term needs, wants + aspirations?
- MT + LT savings
- investments
- pensions
- LT borrowing
- insurance
What are medium + longer-term savings for?
- to save over a longer period (> 3 yrs)
- to cover future needs, wants + aspirations
What are investments for?
- saving for a longer-term want/aspiration
- more risky than LT savings product but may bring a higher return
What are pensions for?
- save money in pension scheme for retirement
What are longer-term borrowing products for?
- to finance a large purchase + pay back over a long period
- e.g. a mortgage or a hire purchase
What is insurance for?
- covering LT risks
Why do ppl buy financial products?
- enables ppl to satisfy their needs, wants + aspirations
What is the key internal factor that affects someone’s choices?
- own personal set of values, beliefs + attitude
What are values?
- general feelings or beliefs about desirable behaviour + goals
What 2 sig. functions do values fulfil in regard to buying financial products?
- help ppl distinguish between what they consider as needs + wants, + to form aspirations
- help ppl plan finances + decide between diff. alternatives
What are beliefs?
- the way ppl think things are
- more specific + detailed than values
- can be religious but also inc.: free speech, fairness
What can beliefs influence?
- the way ppl see financial services + the firms providing them
What are attitudes?
- how, at a given time + place, ppl think + feel about another person, event or issue
What can attitudes be changed by?
- circumstances
- events
- experience
- advice
What do ppl’s perceptions represent?
- their understanding of the wrld around them (physical surroundings + social envi.)
Where do ppl get their perceptions from?
- sensory inputs (sight, sound, smell, tough + taste)
- non-sensory inputs