Topic 8- Promotion Strategy

Question 1

What are the elements of the promotion mix?

Answer 1

advertising
publicity
personal selling
sales promotion
point of sale displays
direct mail

Question 2

What is the buying process

Answer 2

awareness
knowledge
conviction
action

Question 3

What are the promotional objectives?

Answer 3

influence demand

create and maintain a favourable corporate image

Question 4

What are the forms of publicity

Answer 4

press release
radio and television news comments
interviews
sponsorship

Question 5

What are examples of sales promotion

Answer 5

waiver of fees
discounts
gifts
lucky draws

Question 6

What are examples of promotional display

Answer 6

banners
posters
product brochures