Topic 8 IMC Flashcards
1
Q
What is IMC about?
A
- About developing and implementing communication programmes over time
2
Q
What are the two advertising execution techniques?
A
1) Informational execution
2) Emotional execution
3
Q
Whats involved in informational execution?
A
- Comparisons to other products
- Demonstrations
- Direct factual advertising
- Scientific/technical evidence
- Identifiable scenarios e.g ‘Doves real women campaign’
4
Q
Whats involved in emotional execution?
A
- Humour
- Sex
- Teasers
- Animations
- Fear
- Celeb endorsement
5
Q
What must adverts be?
A
- Legal
- Honest
- Decent
- Truthful
6
Q
What are some types of consumer sales promotions?
A
- Sampling
- Coupons
- Premiums either direct where you get an extra item r self liquidating where don’t necceserilny make money but consumer associates with the brand
- Prize related
7
Q
Other ways to get your product noticed?
A
- Exhibitions
- Product placement
- Guerilla marketing
- Sponsorships
- PR
- E communications
