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Fundamentals of marketing

This class was created by Brainscape user Alice Buckland. Visit their profile to learn more about the creator.

By: Alice Buckland
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Decks in this class (12)

Lecture 1 - Marketing Orientated market nd lecture 2
What is the cim definition of mar...,
What are the three types of marke...,
What are the 6 stages to the deve...
12  cards
Topic 4 - Consumer behaviour
Who came up with the elements of ...,
What are the 5 parts of the decis...,
Whats involved with problem recog...
15  cards
Topic 5 - B2B
What are the types of b2b,
Key factors involved in organisat...,
What is the dmu
13  cards
STP - Segmentation
What is segmentation,
What is geographic segmentation,
What is psychological segmentation
6  cards
STP - Targeting
What are the three targeting options,
What is a concentrated strategy,
What is a differentiated strategy
4  cards
STP - Positioning
What is positioning,
What are the 4cs of positioning,
What are the three ways you can p...
8  cards
Topic 7 - packaging
What are some functions of packaging,
What is involved in the view model,
What are the 5 dimensions of bran...
4  cards
Topic 7 - Brand
What are characteristics of brand...,
What are characteristics of brand...,
What are the benefits of a brand ...
5  cards
Topic 7 - Product
What is a product strategy,
What are the 4 parts that make up...,
What is the product lifecycle mad...
16  cards
Topic 8 IMC
What is imc about,
What are the two advertising exec...,
Whats involved in informational e...
7  cards
Topic 9 Pricing
What factors influence the price ...,
What is price elasticity of demand,
How do you calculate ped
9  cards
Topic 10 - Distribution
What is a pull strategy,
Whats a push strategy,
What is a supply chain
19  cards

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Fundamentals of marketing

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