Topic 6: Globalisation and the media Flashcards
Hyper globalists
see globalisation as a good thing
Pessimistic globalists
see globalisation as damaging
McLUHAN 1962
we live in a global village - the electronic media, such as satellite technology and the internet
people around the world can now interact with each other on a global scale - ‘shrinks’ the world
Popular culture
culture thats liked and shared by ordinary people
called either mass culture or low culture
Mass culture
highly commercialised
mass produced, standardised. short lived products
designed to be sold on a global mass
low culture
derogatory term (critical and insulting) to describe popular culture
avoiding and rejecting the suggestion that its somehow of inferior quality or of lower value than high culture
High culture
popular culture contrasted with high culture
HC seen as something set apart from everyday life
Eg, ballet or opera
HC products are often found in special places such as galleries and museums
aimed at upper class individuals
The blurring of high culture and popular culture
Postmodernists argue distinction between them both is weakening
international transportation means products are available to everyone
GIDDINGS 2010
forms of high culture are now often used to produce products for the mass popular culture market. Video games - bring together art/ architecture/ classical music/ actors and writers - separately these are all HC
Popular culture A03
Marxism - mass culture is mass produced manufactured products imposed on the masses by global media businesses for profit
Popular Culture A03
MARCUSE 2002 (Marxist)
consumption of media generated mass culture emphasises relaxation and entertainment but undermines people’s ability to think critically of the world
Popular Culture A03
STRINATI 1995
reject views and suggest that there is no single mass culture, people aren’t passive either, instead there is a diverse range of culture for audiences to choose from
A global popular culture
FLEW 2002
evolution of the new media technologies, such as satellite TV and the internet has played an important role in the development of a global popular culture
A global popular culture
KELLNER 1995
the media has the power to globally produce images of lifestyles that increasingly become part of everyday life and through which people form their identities and views of the world - this global culture is primarily America in origin
Impacts of a global popular culture
globalisation has eroded national and local cultures by promoting consumer products worldwide through advertising
SKLAIR 2012
media (american based) spread news to a global market
the media blur the difference between information and sell across the world
This encourages the dominant ideologies
RITZER 2008
brands like apple, google, microsoft etc use the transnational media to promote their products on a global stage
Culture and Media imperialism
FENTON 1999
‘global’ rarely means ‘universal’ and normally disguises the domination of Western Culture over other cultures
Most media conglomerates are now based in the USA
