Topic 4 - Questionnaires and MIC Flashcards
Types of questionnaires.
- Closed ended questionnaires: pre determined questions and a range of pre set possible answeres offered
- Open ended questionnaires: no pre set answers so the respondent can express themselves however they choose
What the advantages/disadvantages of administering questionnaires face to face?
ADVANTAGES
- Relatively high response rate
- Interviewer can clarify questions if necessary
DISADVANTAGES
- Interviewer may influence responses
- Time consuming
- Expensive
What the advantages/disadvantages of administering questionnaires through telephone?
ADVANTAGES
- Relatively chea and easy to access geographically dispersed sample
- No interviewer bias
DISADVANTAGES
- Response rate may be low
- Limited to people who own telephones
- May be influenced by voice of interviewer
What the advantages/disadvantages of administering questionnaires through the post?
ADVANTAGES
- Relatively cheap and easy to access a geographically dispersed sample
DISADVANTAGES
- Response rate tends to be very low
What the advantages/disadvantages of administering questionnaires on the internet?
ADVANATAGES
- Very cheap and quick to send to a widely dispersed sample
DISADVANTAGES
- Response rate likely to be low
- Limited to those with internet access
Practical issues
- Quick and cheap
- Gather large amounts of data from alrge numbers of people: Dawson - posted 4,000 questionnaires to students at 14 higher education institutions
- No need to recruit and train interviweres or observers
- Data can be limited and superficial due to being brief: limits amount of info that can be gathered
- Incentives may need to be offered
- Postal/online: respondents may not receive it, no guarentee it was completed by intended person
Ethical issues
- Rose few ethical issues
- Respondents arent obliged to answer
- Researchers should take care not to cause harm
- Gain respondents informed consent
- Parental consent may be required
- Confidentiality may be required
Theoretical issues
- Positivists favour it because it’s representative; allows generalisations to be made
- Reliable: can easily be replicated by other researchers
- Useful for hypothesis testing
- Interpretivists dislike it as it gives limited insight: finding real meanings behind answers from closed ended questions isnt possible
- Social desirability effect: untruthful answers, decreases validity
- Possibility of false info - respondents may lie or get someone to answer, reduces validity
Reliability
- It is relaible
- Postal/online questionnaires: no researcher present to influence answers
- So long as similar sample is used, results should be replicated
- If there are differences it’s down to genuine differences between respondents
- Allows comparisons over time between societies
Hypothesis testing
- Useful for hypothesis testing
- Can make statements about the possible causes of low achievement based on data and then predictions about which children are most likely to underachieve
Detatchement and objectivity
- Questionnaires are detatched and objective
- Postal questionnaires are completed at a distance
- Cicourel - data from questionnaires lacks validity, can only get a valid pic by using methods that allow us to get close to the subjects of the study
- Can involve no direct contact between research and respondent
- No way to clarif what questions mean, no way of knwing if the respondent and researcher both interpret the questions or answers the same
Representativeness
- Large sample = more representative
- Researchers who use this method tend to be better at obtaining and selecting a representative sample
- Allows us to make accurate generalisations
Low response rate
- Few of those who receieve questionnaires complete them or if they do return them
- Hite: sent over 100,000 questionnaired to find out about ‘love, passion and emtional violence’ in America and only 4.5% returned
- Non response can be caused by faulty questionnaire designs; e.g. complex language
- If respondents are different from non respondents it will produce distorted and unrepresentative results and so no accurate generalisations can be made
Inflexibility
- Questions chosen and finalied cannot be changed
- Cannot explore new areas of interest
- Unstructured interviews = more flexibility
Snapshots
- Only a snapshot of one moment in time
- Fail to produce fully valid picture
- Don’t capture peoples attitudes or behaviour changes