Topic 4 Flashcards

1
Q

Post-war (1) depression

A

-farming:
farmers were encouraged to produce as much as possible during the war and were given subsidies
some took out loans to invest
when the war ended, production was too high and prices too low - some farmers produced more to make more money, driving prices lower (deflation)
some farmers went bankrupt, some sacked workers
-industry:
there were nationwide and local strikes 1919-20 (3600)
older industries in the north and the east were in decline (e.g the coal industry losing to other fuels)
-gov reaction:
there was little federal action against the depression (due to commitment to laissez faire)
US exports fell as other countries retaliated to American tariffs
the economy soon righted itself - this was thinking in 1929

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2
Q

boom

A

-mass production:
Henry Ford’s car factories pioneered the production line - faster and cheaper to produce goods
sales of goods like cars and electronics rose as they could be sold for less
-hire purchase:
borrowing had previously been seen as a last resort and only banks and building societies lent money. After the war companies pushed HP as a political way to buy.
banks and building societies were more willing to lend
consumer debt more than doubled between ‘20-29 as more people borrowed and borrowed more.
-changing industry:
new industries often required electricity due to increased mechanisation
electrification roughly tripled ‘17-30

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3
Q

the stock market boom

A

-share prices rose quickly during the 20s
-people initially bought shares for long-term dividend payouts because later they could be bought and sold for a profit
-ordinary ppl - not just traders - bought and sold shares through brokers
-the demand for shares was high so prices kept rising. People bought ‘on the margin’ - with loans, for which the dividends would more than cover the repayments
-banks were tied into the stock market as they invested customers’ deposits
-gov involvement in the stock market was minimal, even as it overheated

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4
Q

bust

A

-there were signs that the boom was over - demand for goods fell as there was overproduction and unemployment rose from 1927. The gov thought that the economy would right itself like it did in ‘19
-there was far more debt in the economy than in ‘19 and the stock market was dangerously overheated
-some investors sold up in September ‘29, thinking that the market was too overheated. share prices fell and then crashed as ppl lost confidence
-ppl kept selling and selling as a bear market took over
-investors (including companies, banks and private individuals) lost their investments as their shares became worthless

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5
Q

the Great Depression

A

-the Wall Street Crash worsened the depression as banks and businesses closed. ppl lost their jobs and their savings. they had less to spend
-unemployment shot up as businesses closed
-ppl could no longer afford their mortgages and their homes were repossessed

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6
Q

recovery

A

-roosevelt had the banks closed as soon as he came to office and only the ‘healthy’ ones were allowed to reopen
-confidence was re-established in America’s financial institutions by Roosevelt
-the recovery was slow and arguably didn’t really take place until WW2. Gov debt rose to finance the New Deal
-Roosevelt’s Agricultural Adjustment Acts paid farmers to produce less to raise prices

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7
Q

Second World War

A

-WW2 boosted the American economy and, unlike after WW1, this continued
-there was huge demand for consumer goods that people had gone without during the war, making the shift back to civilian production relatively painless
-wages were high, encouraging consumer spending
-the gov acted harshly against strikes - Truman asked Congress to use the army to replace striking railway workers who backed down
-the postwar ‘baby boom’ created massive demand for family products - these children then became consumers themselves. The fertility rate remained high until ‘65
-some farm subsidies continued after the war and demand remained high. exports to war-torn Europe helped
-gov spending rose steadily under Truman’s fair deal policies. servicemen were retrained and given leaving payments, loans, etc. there was not much unemployment among them

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8
Q

inflation and growing affluence

A

-inflation was the only problem in the postwar economy
-the government had run price controls during the war through the Office of Prince Administration but this closed in ‘46 and prices rose

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9
Q

the suburbs

A

-the suburbs grew as businesses and institutions moved from city centres
-the ‘56 Highways Act allowed for 41,000 miles of interstate highways
-the booming economy made building attractive for investors like the Levitt Company which built quick and cheap prefabricated homes. More ppl could afford to - and did- buy homes
-suburban living was not shared in by minority groups - Levitt didn’t sell to black buyers. black suburbs were formed

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10
Q

economic changes and shifts

A

-the USA began to lose its place as the country of technological innovation by the ’50s
-countries like Japan took over formerly American industries by miniaturising goods like radios
-industry shifted from the north and the east to the south and the west due to cheaper land and labour (migrants)
-the development of air conditioning made ppl, as well as businesses, move southwestward as well
-economic policy changed during the ’50s as the gov began to increase the money supply to help meet gov spending

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11
Q

the ’60s

A

-the USA lost its place as the world’s most important exporter
-the supply of money kept rising but so did inflation
-the balance between the amount of money in circulation and the amount of gold held by the gov was out of balance. Under the Bretton Woods agreement, the dollar was to be backed by gold with other currencies valued against it
-the gov tried to slow increases to the supply of money in’66 but this led to an immediate economic downturn and the gov backed off, putting off problems in the short term but creating them in the long term

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12
Q

the ’70s

A

-previously, when businesses stopped expanding, wages stopped rising or fell, reducing spending and therefore prices
-during the decade, inflation remained high, economic growth was slow and unemployment was high. This was stagflation
-stagflation occurred because other countries had overtaken the USA in technological development - particularly Japan and Germany
-the gov didn’t really know what to do as stagflation hadn’t been seen before. if it reduced the money supply, the public would react badly. if it left the money supply high, gov debt would be increasing
-living standards were squeezed as inflation remained high but wages stagnated.
-the supply of money isn’t restrained until ‘79 by the federal reserve
-energy problems:
Arab dominated OPEC embargoed the USA in ‘73 because of its support for Israel in the Arab-Israeli War - prices shot up, oil was rationed and a 55mph speed limit was imposed. prices never fell to their pre-crisis levels
-the Iranian revolution in ‘79 led to a panic and ppl rushed to buy fuel and the oil price doubled despite production barely decreasing

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13
Q

the ‘crisis of confidence’

A

-soaring fuel prices set inflation rising sharply but still unemployment rose. Ppl were scared to spend and businesses were scared to invest
-president Carter addressed the nation in ‘79 and discussed the crisis. he tried to rekindle fdr’s fireside chats but failed and ended up lecturing America about the ‘crisis of confidence’ and austerity
-americans had little confidence in carter’s economic management as their living standards had already dropped - why lower them further under austerity?
-Carter lost the ‘80 presidential election to Ronald Reagan who had very different economic policies

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14
Q

home ownership

A

-greatly more people owned their own homes in ‘40 than in ‘20
-running water and sanitation were in most homes. those who didn’t have them tended to come from minority groups
-about 80% of homes had electric lighting ‘40
-82% of ppl owned a radio

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15
Q

spending money

A

-more ppl began to shop in larger chain stores during the ’20s rather than independent ones
-some chains as J.C. Penney operated in every state. they were a unifying factor on American culture
-ppl spent more on food and less eating out during the Great Depression but by ‘40 they were spending less on food and more on eating out
-the household appliance market boomed during the ’20s. most ran on electricity - this was expanded by FDR’s Rural Electrification Administration (REA). once electrified, households bought the same goods as everyone else
-farm workers earned consistently little (most were black)

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16
Q

quality of life

A

-health: the nation’s health was improving and death rates from preventable diseases declined (except during the 30s). gov spending on healthcare climbed significantly as it began to make some provision for the very poorest.
-education: the proportion of children going to school rose during the 20s and reached 73% by ‘40. Labour legislation ended child labour outside of agriculture in ‘38

17
Q

consumption

A

-instead of consumerism being the ‘American way’ during the war, scrimping and making do were seen as patriotic - this would allow more to be given to the war effort
-industry devoted itself to producing war goods and had to adjust back to civilian production at the end of the war
-a postwar economic boom led to a burst of consumer spending
-consumer goods changed in nature: Ford offered cars in every colour rather than just one and products had a built-in obsolescence
-a wave of advertising encouraged ppl to buy the new goods, particularly through tv, both through adverts and sponsorship of major shows

18
Q

the impact of tv

A

-tvs were initially very small and reception was limited to big cities
-9% of homes had a tv in ‘50 and 85% in ‘60 - it took off rapidly
-the nr of tv stations grew massively alongside tv ownership
-tvs brought entertainment (and advertising) into the home so ppl went out less
-groups of consumers were targeted for their ‘pester-power’, especially children and women

19
Q

health and nutrition

A

-food was rained during the war but then ppl ate vastly more afterwards than they did before it
-their diets were worse, eating more fat, sugar and meat
-the ’50s brought the first studies about the health impacts of drinking and smoking

20
Q

teenage consumption

A

-many teenagers owned their own cars, helped by families changing cars every few years and giving their kids the old ones
-teenage girls in particular spent a lot on clothes and cosmetics while boys spent on sporting events
-teenagers ate and drank more outside the home and ate about 20% more than adults. they attended the new drive-ins often
-entertainment was important for teenagers and they spent millions on records. they were also targeted for teen movies

21
Q

1960 vs 1940

A

-home ownership climbed even further by ’60s to well over 1/2 population
-the vast majority had running water and sanitation in their houses

22
Q

non-white Americans

A

-it was harder for ppl from minority groups to get hired during the ’60s and ’70s than it was for whites
-if they did find jobs, they were payed less than a white colleague doing the same job
-affirmative action was in place from FDR onwards but many found it a distant second to equality
-there were black Americans living middle-class lives in the suburbs but they were disproportional to white ppl
-hispanic groups still lived in deprived inner-cities and native Americans lived in gov relocation areas
-much poverty existed in the inner cities but there was extreme rural poverty too
-inner-cities were plagued by poor-quality housing owned by bad landlords. Crime rates were high and some areas became ghettos in downward spirals e.g. south bronx
-the NYC Housing commissioner, Starr, proposed ‘planned shrinkage’ by closing public facilities to move ppl out. this made things even worse

23
Q

federal anti-poverty policies

A

-Kennedy outlined his ‘New Frontier’ but he was assassinated before he tried to carry them out
-johnson introduced his ‘Great Society’ programme to fight the ‘war on poverty’ and set up his own gov agency with a budget of nearly $1bn
-congress didn’t pass all Johnson’s welfare bills but some did like the Food Stamp Act in ‘64
-funding was not enough as the problem was immense
-Community action plans (CAPs) aimed to make changes in local areas

24
Q

different aims and policies

A

-conservatives argued during the ’60s that welfare programmes didn’t encourage ppl to work. the harshest criticism was reserved for non-white single parents and young black men
-Nixon shifted the focus of federal aid to the working poor the old, children and ppl with disabilities rather than unemployed or the under-qualified. he dismantled the Office of Economic Opportunity
-nixon cut funding for the CAPs although he expanded food stamps and linked welfare payments to inflation
-‘workfare’ replaced welfare as the gov policy and this helped the working poor but those locked out of work suffered
-some benefits were ‘rationalised’ by combining them but were often reduced at the same time
-public support for reducing welfare payments grew
-Carter pledged to help both the working and the non-working poor without raising budget costs. this wasn’t possible and congress blocked it. he gave it loans for agricultural improvement and starting small businesses. these didn’t really work.
-Carter then tried cutting taxes but the public had lost confidence and he could not manage Congress who fought over his policies until they collapsed
-Reagan had very different policies and beat Carter in ‘80

25
Q

no leisure time

A

-many ppl had very little leisure time during the 20s and 30s - it was only for middle-class ppl
-during the Great Depression, ppl had very little money for leisure whether they worked or not, let alone the time
-the 40hr week was introduced by the Fair Labour Standards Act in ‘38

26
Q

entertainment

A

-movie cinemas, theatres and sports stadia sprung up around cities and towns
-eating out became a popular leisure activity - as drinking out in speakeasies during prohibition
-going to the movies was also popular from small town cinemas to luxurious ones like Roxy in NYC
-growing car sales meant that ppl travelled more. many used national parks with their camping grounds, hiking rails and so on
-theme parks began to appear
-ppl also spent their leisure time at home listening to the radio or reading (cheap paperbacks arrived during the ’20s)

27
Q

spectator sports

A

-more and more ppl went to watch sports events. stadia like the Rose Bowl had to be enlarged to cope
-newspapers covered sport as ppl got more interested in them
-baseball was the most popular sport and it was also available in the radio
-ppl followed sports stars like Babe Ruth
-radio coverage sold sport and sport sold radios

28
Q

ww2 (leisure industry)

A

-the war pulled the USA out of depression but also meant that leisure came second to the war effort
-electricity was restricted during the war
-the gov encouraged some leisure to keep up morale - e.g. sports

29
Q

post-war affluence (leisure industry)

A

-most working Americans had more leisure time and money to spend during the 50s and 60s thanks to the paid holidays and the 40hr week
-women had more leisure time because of labour-saving household devices
-on average, Americans spent 1/6 of their income on leisure
-the very poor and homeless had barely any opportunity for leisure but poorer working families could still listen to the radio or even buy cheap tickets occasionally
-the suburbs got their own leisure pursuits, especially shopping malls as shopping became a leisure activity. they had restaurants and cinemas as well as shops.

30
Q

spectator sports and new audiences

A

-football and baseball began to move southward and westward
-new stadia were built in larger capacities
-tv benefitted sports at first as broadcasting rights sold for $1000 a game in baseball
-the growth of tv led to a drop in sports attendances by ‘80 but efforts to raise numbers again worked through special offers

31
Q

car ownership - ‘knock-on-effects’

A

-industry: car factories began to employ large numbers of ppl as more and more ppl bought cars. this also benefitted other industries like rubber, metal etc
-associated supplies: petrol stations and mechanics grew
-roads: the gov supplies expanded and improved roads to nearly 4 mil miles by ‘80
-mobility: nearly everyone had a car by ‘80. ppl traveled more. diners and motels sprung up along the nation’s roads. travelling salesmen became more common
-shopping: cars were crucial for getting ppl and their products to and from the out-of-town shopping malls, the first which opened in ‘56
-entertainment: drive-in restaurants and cinemas became popular and were far more casual than traditional ones. they were especially popular among young ppl
-tourism: the car and expanding road system allowed ppl to make more trips to cities, big attractions, hiking and camping spots. hotels and motels sprung up to accommodate the new tourists

32
Q

a car a year

A

-ppl weren’t just encouraged to own cars, but also to replace them every year
-manufacturers brought out ‘new and improved’ models every year to entice buyers
-the nr of cars in the country and households grew

33
Q

problems (cars)

A

-non-infrastructure died off and life for the very poorest who didn’t have cars got harder
-interstate buses like Greyhound were the only real long-distance travel for poor ppl but they were cramped, hot and slow. the expectation was that ppl owned cars
-cities had too many cars by the ’70s -traffic clogged them up and pollution was rising quickly
-the fuel crises of the ’70s led to fuel rationing and had such a great effect because America was so reliant on cars

34
Q

air travel the early yrs

A

-early travel was uncomfortable, expensive and slow
-the Kelly Act in ‘25 set out routes for mail planes. These planes also carried passengers
-increased air activity increased mobility but was heavily restricted by cost and limited routes
-Airline routes, prices, and relationships were regulated by Civil Aeronautics Board (CAB) from ‘38

35
Q

after ww2 (air travel)

A

-the invention of the jet engine and radar helped air travel become more practical
-the first US passenger jet was the Boeing 707
-money was available to develop air craft technology because of Cold War rivalry
-a series of accidents led to the setting up of the Federal Aviation Administration (FAA) in ‘58 to run the air traffic control system
-the Boeing 747 was launched in ‘69 and could carry hundred passengers over long distances

36
Q

who benefitted?? (AT)

A

-the huge increase in air traffic and falling ticket prices allowed middle-classes to fly
-air travel lost some of its glamour by ’70s
-some well-to-do ppl even commuted by plane
-international travel grew and the nr of tourists to the USA grew although most Americans stayed inside the US

37
Q

deregulation (AT)

A

-the ‘78 airline deregulation act ran the CAB, ending federal control over pricing, routes and so on.
-airlines then had to compete in service and flights
-planes flew full instead of empty but with cheaper seats
-new ‘low-cost’ airlines like Southwest competed with the old airlines who tried to offer premium service
-Reagan used airlines as a deregulation success story to deregulate other areas of the economy