Topic 3 Retail data Flashcards

1
Q

panels

A

a fixed group of respondents who share information on a regular basis

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2
Q

need retail data to

A

draw marketing plans
measure the the success of products, categories and retailers

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3
Q

delivery process

A

supplier
central purchasing body retailer
stores retailer
consumer

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4
Q

market share in value

A

revenue of brand elmex/ revenue of product toothpaste

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5
Q

market share in volume

A

sales volume of brand elmex/ sales volume of the product tooth paste

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6
Q

example of market share in volume/value

A

=C4/(B3+C3)

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7
Q

Revenue share

A

revenue of brand elmex/revenue toothpaste by shops selling elmex

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8
Q

revenue share example

A

C4/C3

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9
Q

numeric distribution

A

number of sales points of brand elmex/ number of sales points produdct toothpaste
example =C5/(B5+C5)

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10
Q

weighted distribution

A

revenue in product toothpaste by shops selling elmex/revenue in product toothpaste by all sales points who sell toothpaste

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11
Q

weighted distribution example

A

C3/(C3+B3)

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12
Q

stores in belgium that sells 4 of thefood categories

A

edible fats
canned foods
bottled drinks
drink in solid form
pasta
confectionary

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13
Q

revenue food products

A

40% of total revenue

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14
Q

5 shop types based on shopping habits

A

drugstores and superstores
integrated supermarkets
independent supermarkets
proximity
hard discounters

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15
Q

4 shoptypes based on surface

A

hypermarkets >2500m²
large sm 1000- 2500m²
small sm 400-1000
superettes <400

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16
Q
A
17
Q

5 regions

A

north west
north east
brussels
south west
south east

18
Q

nielsen

A

works with periods of 4 weeks
1 year = 13 periods of 4 weeks = 52 weeks

19
Q

two important concepts: YTD

A

year to date
from beginning of year till now

19
Q

MAT

A

moving annual total
starts a year ago and ends on MAT number