Topic 3: Media, globalisation and Popular culture Flashcards
What is globalisation defined as by Steger (2005)?
Set of social processes that are thought to transform our present social condition into one of globality.
What three ways does Crothers (2012) say that economic political and cultural factors effect globalisation?
-Increased relationships have created shared values among societies, due to widespread use of modern technology
-People are linked in new ways due to production of goods and finance capital. 24/7 Process
-Global events and issues have become local events and issues due to speed of communication
How has the mass media played a key role in creating a global world?
-Advances in mass communications,
-digitalisation and cyber technology.
-The internet, streaming services and mobile phones.
-Information can now be transmitted instantly 24hrs a day.
What does theorist McChesney observe about domination of global media productions?
-Majority of film productions, tv show production, cable, book publishing etc is dominated by fewer than ten global coorporations.
How does Scott and Marshall (2009) define culture?
-All that is socially transmitted and learned within society, such as values and norms
What is high culture?
What the elite of a particular society regard as the highest intellectual achievement in areas such as art, music, literature, poetry and theatre
What are some examples of high culture?
-Classical and modern art, ballet etc.
How is high culture seen as vital to society?
Because societies globally judge one another on the basis of standards such as creativity etc.
How can the importance of high culture be assessed?
By examining the British mass media’s focus on broadsheet newspapers, focus exclusively on art exhibitions classical music etc.
-Television also devote considerable time to high culture such as BBC4 documentaries.
What is folk culture?
The traditions and rituals of societies which have been passed down, usually. by word of mouth through generations.
What are some examples of folk culture?
Folk-singing, dancing, fairs and festivals.
What evidence is there for folk culture becoming globalised?
Tourists demanding to see the performance of traditional dance or song.
What is mass/popular culture?
The products of the mass media in modern capitalist societies such ass television programmes, films etc that are enjoyed by the majority of the population.
What is the function of mass/popular culture?
-Entertainment purposes,
-exchange of information and
-construction of identity
How does mass/popular culture compare to high culture?
-Mass/popular culture is manufactured for mass consumption, has little aesthetic or artistic merit compared with products of high culture.
What theorists described mass culture as ‘candy floss culture’?
Barnett and Seymour (1999)
What is candy floss culture?
The dumbing down of intelligence, creativity and critical thinking.
How has popular culture been globalised?
-Via satellite, television, global marketing and use of social networks such as facebook, youtube and twitter.
-Large section of worlds population interact with same popular culture, same films, music and sport.
How has the globalisation of culture lead to its homogenisation?
-Peoples consumption habits in the field of popular culture is now very similar.
