Topic 3: Initial Configuration

Question 1

How do you reorganize the email groups on the Subscription Management page?

Answer 1

Though, the display name is set by the value in “Name of the email group as it appears to contact”, email groups are displayed in alphabetical order based on the value in the ‘Name’ field. Think of the ‘name’ field as a slug or machine name.

Question 2

Client wants to display 2 product logos instead of the single default company logo on the out-of-the-box subscription management page. How would you accomplish this?

Answer 2

…

Question 3

After you have created and given a client their Eloqua tracking script they tell you that they have several other websites. Would you tell them to use the same tracking script on all pages? Enable strict mode tracking

Answer 3

Yes. To track multiple websites the client would use the same tracking script and setup each website as a sub-site.

Question 4

What activities would lower sender score?

Answer 4

1. getting flagged as spam by recipient,
2. spam trap email address,
3. high bounceback

Question 5

Which settings are configured with the Oracle Eloqua Deliverability Cloud Service Products?

Answer 5

branded bounceback domains (3 for standard. 5 for enterprise)
dedicated IP address
Branded reverse domain name service (rDNS)
Branded images and links
(DKIM) support
Deliverability program assistance for three events annually

Source: http://www.eloqua.com/content/dam/eloqua/Downloads/datasheets/oracle-eloqua-deliverability-cloud-service-products-ds.pdf

Question 6

If a PDF is not showing up on the Eloqua generated site map, what do you do? Do you reupload the PDF? Do you refresh the site map? Do you upload the PDF to the component library?

Answer 6

Visit the PDF url and then refresh the sitemap.

Source: pre-assessment and http://topliners.eloqua.com/thread/4548

Question 7

Identify two benefits of Oracle Eloqua Deliverability Cloud Service Products.

Answer 7

1. IPs can be whitelisted by client’s recipients

2. Establish a sending domain with Internet Service Providers (ISPs)

Question 8

With the purchase of an Oracle Eloqua Deliverability Cloud Service product, how many branded image URLs can be configured?

Answer 8

One.

Only one branded image URL can be configured with any Deliverability product purchased.

Question 9

What is the benefit of having three dedicated IP addresses provided with Oracle Eloqua Enterprise and Premium Deliverability Cloud Services?

Answer 9

Email volume can be spread across IP addresses to reduce the likelihood of triggering volume spam blocks.

Question 10

What are Inbox Preview tests used for?

Answer 10

to show how an email will look when rendered in major ESPs, email clients and mobile devices.

Question 11

How are Deliverability tests used?

Answer 11

to evaluate email delivery across a wide range of email service providers from many countries (you cannot select which countries or regions to limit the testing).

Question 12

True or False: Unused monthly deliverabilty tests are carried over to the next month.

Answer 12

False.

Unused tests from the prior month are not carried forward.

Question 13

How often is the allotment of ReturnPath deliverability test renewed?

Answer 13

Monthly.

The number monthly allotment of ReturnPath deliverability tests is reset on the first of each month.

Question 14

True or False: A maximum of 25 deliverability test can be run per month, regardless of product trim (level).

Answer 14

False.

The number of deliverability tests run through ReturnPath is based on the database product trim.

Question 15

Domain key identified mail (DKIM) signing is performed on which domain in an Eloqua Email?

Answer 15

“From” email address domain.

DKIM allows for email to be authenticated by ISPs and email vendors based on the “From” address of the original email.

Question 16

The configuration of ____________ allows a client to use their branded bounceback subdomain as a microsite in Eloqua (to host landing pages).

Answer 16

“A” Record

The A record maps the hostname to the specific IP provided which allows Eloqua to then use this domain or sub-domain to host landing pages within the application. Additional microsites can be setup using CNAME records.

Question 17

What is the maximum number of branded bounceback domains offered for any Oracle Eloqua Deliverability Cloud Service Product?

Answer 17

Five.

Five (5) is the maximum number of branded bounceback domains offered with the purchase of the Enterprise (Gold) or Premium (Platinum) Deliverability product.

Question 18

A sender’s mailing IP reputation is best defined as:

Answer 18

A measure of the sender’s mailing IP deliverability, based on complaints, blacklisting, bouncebacks and spam traps

Question 19

When is an Eloqua visitor profile deleted?

Answer 19

When 4 months have gone by with no Eloqua tracked activity on the cookie.

If the visitor (cookie) returns, Eloqua recreates the whole profile from the raw and aggregated data.

Question 20

You are testing an Eloqua integrated form and submit the form using three different email addresses. Which Eloqua contact record is the visitor profile linked to?

Answer 20

The first email address used to submit a form.

Your cookie (visitor record) is linked to the first contact created when the form is submitted for the first time and is not re-linked with each additional form submission. All form submissions are of the same priority when it comes to linking visitors to contacts; once a visitor record is linked to a contact in Eloqua, the only way it can be changed is if an activity of a higher priority takes place. Note that each Eloqua contact record will contain form submission activity as the form activity is tied to the contact via the email address, not the visitor profile.

Question 21

True or False: once a visitor record is linked to a contact in Eloqua, the only way it can be changed is if an activity of a higher priority takes place.

Answer 21

True.

Question 22

You perform a search on Google then click through on a sponsored link to an Eloqua tracked page. It is your first visit to this website and cookies are enabled. What type of Eloqua Visitor are you?

Answer 22

You are an Unknown Eloqua Visitor.

An Eloqua cookie is created upon your first visit to an Eloqua tracked page, but you haven’t yet performed any actions to link your cookie (visitor record) to an Eloqua contact record.

Question 23

How long after submitting an Eloqua integrated form is the activity visible on the contact’s record in Eloqua?

Answer 23

15 to 20 minutes after the web visit has ended.

Visitor data remains in the live tier until the web visit ends (10 minutes with no recorded activity). It then takes 15 to 20 minutes for the data to be available for reporting and for the activity to appear on the Eloqua contact record.

Question 24

True or False: The microsite for a landing page can be changed before the landing page is saved for the first time.

Answer 24

True.

Question 25

True of False: A single landing page can be published to only one microsite.

Answer 25

True. If the same landing page is to be published to another microsite, a copy needs to be made first.

Question 26

True of False: Eloqua tracking scripts need to be implemented for each Eloqua hosted microsite in order for the web activity to be tracked.

Answer 26

False. Eloqua-hosted microsites already contain scripts to track web activity, so do not require separate implementation of scripts.

Question 27

True of False: The microsite for a landing page can be changed at any time.

Answer 27

False. Once you save the Landing Page, the Microsite cannot be changed.

Question 28

A customer wants to track views of a Case Study hosted on their website (www.website.com/files/casestudy.pdf). They already have the Eloqua tracking scripts implemented on their website. What needs to be done?

Answer 28

Change the link to: This is because tracking scripts cannot be applied directly to a pdf document, the link to the pdf. This change, combined with the Eloqua tracking scripts already on this page, enables the Eloqua database to record clicks on this link.

Question 29

Which three actions link a visitor record to an Eloqua contact?

Answer 29

1. Clicking on a redirect link in an Eloqua email, 2. Submitting an Eloqua integrated form hosted externally, 3. Submitting an Eloqua hosted form A visitor record is linked to an Eloqua contact when a contact clicks a link in an Eloqua email and/or submits an Eloqua-integrated form (whether hosted in Eloqua or externally). Form submissions are a higher priority activity than email clickthroughs.

Question 30

What are sub sites used for within Eloqua?

Answer 30

Reporting on Eloqua tracked subdomains and domains separately Eloqua sub sites are created exclusively for reporting purposes. By configuring web properties as unique sub sites, they can be reported on separately.

Question 31

You upload an Excel file of contacts into Eloqua - one of the rows has an invalid email address. What effect does this have on your upload?

Answer 31

No contact record is created for the invalid email address, the remainder of contacts are processed. When a file contains an invalid email address, there is no contact record created/updated for the invalid email address. The rest of the rows are processed by the upload and are not impacted by the single row with the invalid email address. Valid email addresses are defined by RFC 5322: https://tools.ietf.org/html/rfc5322.

Question 32

A Customer Administrator deletes all contacts that have been flagged as hard bouncebacks in order to reduce the number of contacts in their database. What happens when one of those contacts is recreated from a list upload?

Answer 32

The contact will be created in Eloqua with only the fields populated from the list upload. Their email status remains as hard bounceback and they will not be able to receive emails from Eloqua. When a contact’s email address is identified as being a hard bounceback, the email address status changes from Valid to Invalid. This email status is stored in a separate data table in Eloqua. When a contact record is deleted from the Eloqua database, there is still an entry in the EmailAddress table which contains email compliance data, such as subscription and bounceback status. When a new contact is created in Eloqua with an email address in the EmailAddress table, the associated status is applied to the new contact record and only the fields populated from the list upload are written to the newly created contact record.

Question 33

True or False: When a contact record is deleted from the Eloqua database all associated data is deleted.

Answer 33

False. When a contact record is deleted from the Eloqua database, there is still an entry in the EmailAddress table which contains email compliance data, such as subscription and bounceback status. When a new contact is created in Eloqua with an email address in the EmailAddress table, the associated status is applied to the new contact record and only the fields populated from the list upload are written to the newly created contact record.

Question 34

Why are email addresses stored in a a separate EmailAddresses table rather than along with the rest of the contact data?

Answer 34

To preserve email compliance data such as subscription and bounceback status for the email address even if the associated contact record has been deleted. When a new contact is created in Eloqua with an email address in the EmailAddress table, the associated status is applied to the new contact record and only the fields populated from the list upload are written to the newly created contact record.

Question 35

What three settings can be changed on a contact field after it has been created and saved?

Answer 35

1. Display name 2. Default Update Logic 3. Field type

Question 36

True or False: The 'data type' setting on a contact field can be changed after a new field is saved.

Answer 36

False. Data type cannot be changed after a new field is saved.

Question 37

True or False: If a field has been created with the wrong data type (ie. text instead of numeric), the only way to fix is to create a new field using the correct data type.

Answer 37

True.

Question 38

True or False: Eloqua hosted microsites are automatically created as sub sites in Eloqua.

Answer 38

True.

Question 39

True or False: Each sub site requires a unique set of Eloqua tracking scripts.

Answer 39

False.

Question 40

True or False: Eloqua tracking scripts must exist on the subsite before a sub site can be created in Eloqua.

Answer 40

False.

Question 41

Your client has selected to use the Subscription Management Page in Eloqua. What phrase should be hyperlinked to the Subscription Management Page in the email footer?

Answer 41

"Manage your email preferences or unsubscribe" It is a best practice to clearly state the purpose of the hyperlinked text so the recipient of the email knows what to expect when they click the link. Email recipients can choose which email communications they would like to receive or they can unsubscribe from all marketing emails from the Subscription Management Page.

Question 42

Your client’s website is query-string based, using a pageid parameter value to identify unique pages, ie. www.client.com?pageid=pricing. Which two components must be configured in Eloqua to record unique page URLs on the site map and have them available for segmentation, scoring and page tagging?

Answer 42

First, a query string needs to be configured to capture the values associated with the ‘pageid’ parameter. Then, a query string parameter set needs to be created for the base URL ‘www.client.com’ with the ‘pageid’ query string selected. This tells Eloqua to record visits to ‘www.client.com’ with a ‘pageid’ query string parameter value as unique pages.

Question 43

To achieve high deliverability during IP warming, what do you do?

Answer 43

Email contacts information they requested in small, targeted segments