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Eloqua Certification Training > Prep for Exam 4 > Flashcards

Prep for Exam 4 Flashcards

1
Q

A Customer Administrator deletes all contacts that have been flagged as hard bouncebacks in order to reduce the number of contacts in their database. What happens when one of those contacts is recreated from a list upload?

A

The contact will be created in Eloqua with only the fields populated from the list upload. Their email status remains as hard bounceback and they will not be able to receive emails from Eloqua. When a contact’s email address is identified as being a hard bounceback, the email address status changes from Valid to Invalid. This email status is stored in a separate data table in Eloqua. When a contact record is deleted from the Eloqua database, there is still an entry in the EmailAddress table which contains email compliance data, such as subscription and bounceback status. When a new contact is created in Eloqua with an email address in the EmailAddress table, the associated status is applied to the new contact record and only the fields populated from the list upload are written to the newly created contact record.

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2
Q

What can a field merge can be used to personalize?

A

Emails, landing pages and forms

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3
Q

A Lead Nurturing Campaign is configured with the segment to add members hourly. On the Settings screen, ‘Allow contacts to enter the campaign more than once’ is NOT selected. When will contacts meeting the segment criteria be added to this campaign?

A

During the hourly segment evaluation and they have not been in the campaign beforeAs the ‘Settings’ are configured to not allow contacts to enter the campaign more than once, contacts will be added during the hourly segment evaluation if they have not been through the campaign already.

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4
Q

After a unique code has been created within a custom data object, can it be changed? If so, what are the rules around it being changed? For instance, can it be changed as long as no unique codes have been previously added?

A

A unique code can be changed as long as no records have been added. As soon as the custom object has a record, the unique code can no longer be updated.

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5
Q

After system check for sending emails, it is determined that text version is not available. You want to send it anyway. What happens? Will the system allow the email to send? Does the campaign change from “activated” to “draft”?

A

The system will allow the email to be sent even if the text version is not available.

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6
Q

After you have created and given a client their Eloqua tracking script they tell you that they have several other websites. Would you tell them to use the same tracking script on all pages? Enable strict mode tracking

A

Yes. To track multiple websites the client would use the same tracking script and setup each website as a sub-site.

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7
Q

Can a decision rule in Program Builder evaluate open text entries?

A

Yes using “contact field has value” and “contact field comparison”.

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8
Q

Can Campaign Member Status values be changed?

A

Yes. when they create their campaign in SFDC, they can then create the list of SFDC Campaign Member Status values for that campaign. The values populated in Eloqua, either via a form submission or list upload, must exactly match the values on the campaign, otherwise the default value is populated.

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9
Q

Can you target a specific asset when segmenting an audience - in other words, can you segment if a specific form was submitted?

A

Yes, you can target a specific form(s), email(s), landing pages, campaigns

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10
Q

Click Through Rate is calculated as:

A

contacts who clicked a tracked email link divided by # emails delivered.Click Through Rate calculates the percentage of contacts receiving the email (# emails delivered) that have clicked a link.

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11
Q

Client wants to display 2 product logos instead of the single default company logo on the out-of-the-box subscription management page. How would you accomplish this?

A

Since the company logo is used for more than just the Subscription management page, it is probably not a good idea to replace it with the two product logos. You could create a custom subscription management pages, or use styling/html to bring in the new images.

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12
Q

CRM Fields are not showing up. What do you do?

A

Refresh field mappings

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13
Q

Data import is set up and testing connection is successful. However no records are updated. What needs to be configured?

A

You cannot save the import w/o assigning Priority Source: “File over SFTP” is the value. Once saved, you are not able to run sych until fields are mapped.

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14
Q

Domain key identified mail (DKIM) signing is performed on which domain in an Eloqua Email?

A

“From” email address domain.DKIM allows for email to be authenticated by ISPs and email vendors based on the “From” address of the original email.

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15
Q

From where can drill down be enabled/disabled? Report Object, Reporting Options, Graph Tab,

A

Report Options

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16
Q

E10 Program builder is not used for email management. What must you do if emails must be sent from a program?

A

Use a ‘Move/Add to Campaign’ step.

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17
Q

Eloqua profile information is deleted after how many months of inactivity?

A

4 months

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18
Q

Eloqua to CRM what are the rules for updating leads in CRM vs. creating a new lead? Stated in a different way, how does the CRM know to update a lead versus create a new lead?

A

If the Lead ID is not sent or does not exist in CRM and new lead is created instead. If Lead ID does exist in eloqua, the lead will be update in CRM

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19
Q

For closed loop reporting, you set up ‘get contacts’, ‘get opportunities’, and ‘get opportunities and link to contacts’. In what order should they be run?

A
  1. Get contacts
  2. Get opportunities
  3. Get opportunities and link to contacts
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20
Q

For which Data Export can you specify which fields to include in the exported file?

A

Contact Data

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21
Q

From what source does Engage search when entering an email address to send to?

A

The Eloqua Database

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22
Q

From where are “there’s still time” and follow up emails sent?

A

Campaign canvas

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23
Q

From where are event confirmations and reminders sent?

A

Event Module

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24
Q

From where can you add a cloud connector that allows you to set up a single sign on for LinkedIn?

A

Assets » Landing Pages

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25
Q

From where can you pull in contacts to a program in program builder?

A

Shared Lists / contact groups
Shared Filters
Combined group/filter overlap

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26
Q

How can time be managed in a program?

A

Time can be managed with the ‘wait’ and ‘retry’ steps.

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27
Q

How do you add people to a program in program builder?

A

Start a program using the Program Feeder Functionality

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28
Q

How do you change the order of multiple form processing steps?

A

There is no way to change the order of form processing steps. They are executed in the order they were created.

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29
Q

how do you create a segment that has an opportunity within the last 12 months that is now closed?

A

This can be done with a single filter “Has linked contact in custom object” with 2 field conditions. 1) “stage” equals “closed”, and 2) “close date” equals “within last 12 months”.

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30
Q

How do you remove people from a program in program builder?

A

End the path with either a ‘Remove From Program’ step or configure a step to move people to another program.

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31
Q

How do you reorganize the email groups on the Subscription Management page?

A

Though, the display name is set by the value in “Name of the email group as it appears to contact”, email groups are displayed in alphabetical order based on the value in the ‘Name’ field. Think of the ‘name’ field as a slug or machine name.

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32
Q

How do you set up a custom object connected to a contact?

A

Custom objects can be connected to contacts by selecting “contact” as the “entity type” and “email address” as the “entity field” under the “Default Entity Mapping used in upload” section of the custom object edit screen.

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33
Q

How frequently can a Data Import be scheduled to execute?

A

Every 30 minutes.

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34
Q

How long after submitting an Eloqua integrated form is the activity visible on the contact’s record in Eloqua?

A

15 to 20 minutes after the web visit has ended.Visitor data remains in the live tier until the web visit ends (10 minutes with no recorded activity). It then takes 15 to 20 minutes for the data to be available for reporting and for the activity to appear on the Eloqua contact record.

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35
Q

How often can a sync from CRM to Eloqua be completed?

A

Every 30 min

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36
Q

How often can a sync from Eloqua to CRM be completed?

A

in batches of 200 calls or every 5 min (whichever happens first).

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37
Q

How often/when do lead scores recalculate?

A

Lead score is recalculated immediately upon activity or update to scoring model. If no activity, Eloqua will re-score after 24 hours.

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38
Q

How/Where do you set campaign specific permissions?

A

Campaign permissions can be set by selecting “Permissions” from the Gear drop down within a campaign

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39
Q

If a contact meets multiple criteria in an Update Rule Set, how will the value be determined?

A

The last criteria met will determine which value to set.In an Update Rule Set, rules are evaluated from top-to-bottom. The last evaluation performed is the one that results in the value being set.

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40
Q

If a CRM field has a string value but Eloqua requires a number, what happens? Record not updated, record updated but no field, auto synch fails altogether?

A

data type mismatch will occur. The record will be added, but the mismatched field will be left blank

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41
Q

If a CRM title field has 200 characters, what happens when it is updated in Eloqua?

A

Since Eloqua only allows a 100 character text field, the additional 100 characters are truncated

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42
Q

If a customer wants all leads from Eloqua form submissions to have web activities flagged in the CRM as “Not started” rather than “Completed”, how do you do this?

A

This is done by changing the “status” field to “Not Started” from within the field mappings of the “form submit” internal event. This is done from within outbound tab of setup » integration.

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43
Q

If a PDF is not showing up on the Eloqua generated site map, what do you do? Do you reupload the PDF? Do you refresh the site map? Do you upload the PDF to the component library?

A

Visit the PDF url and then refresh the sitemap.

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44
Q

If someone does not open Elouqa email for several weeks, but does so upon return from vacation, when is the lead score recalculated?

A

24 hours after the email is delivered.

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45
Q

If you experience trouble while trying to do a string manipulation via API and the fields are not mapping, what do you do? The fields do not show up and instead you get an credential error.

A

This is likely because your cloud connector credentials have expired. You must update your cloud connector credentials within the credentials management area at cloudconnectors.eloqua.com.

Or, if contact level security is enable, make sure that whatever account you are using to run the app has the proper access.

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46
Q

If you want to add PURLs to a direct mail piece and you are doing an export, how is this done? Do you upload PURLS and then export file? Use signature rule?

A

PURLs are automatically generated and are stored as a contact field called PURL name, so PURLs can be included in a contact view and exported to excel or csv.

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47
Q

In CLR, one-way reporting from Elq to CRM is: contact, campaign, response, or opportunity

A

Campaign

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48
Q

In lead scoring, when more than one criteria is met, how is the available score allocated?

A

When more than one criteria is met, the higher percentage of available score is allocated. For example in the following graphic, someone with the job title ‘Vice President, Procurement’ is given 40% of the available score.

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49
Q

In Profiler, what does “Term” refer to?

A

The keywords used in the search query.

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50
Q

In which Data Tool is a Lookup Table used?

A

Update Rule

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51
Q

In which section of the Event Module do you configure the Special Fields, ‘Email Address’ and ‘Unique Code’?

A

Registration Info

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52
Q

Integration and profiler are setup, Customer says no activity is showing up, even though data is being synced. What do you tell them?

A

They will be required to enter their Eloqua User login credentials – which means they need to be loaded into Eloqua system as user records.

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53
Q

On the Database Health Dashboard, how are Unreachable contacts defined?

A

Hard Bouncebacks (invalid emails addresses) and Global Unsubscribes

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54
Q

On the form processing step ‘Update Contacts – With Form Data’, where is the “Default” Update Type defined?

A

In the Default Update Logic on a specific contact field (Setup » Fields & Views)

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55
Q

On what entities do update rules apply?

A

Contacts, Companies, Prospects, or Custom Objects

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56
Q

Once a Data Import has been created and saved, what two Import Settings can be modified?

A

Schedule and Import Name

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57
Q

One which entity is “Company from IP” stored?

A

Visitor Profile

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58
Q

Regarding CLR, how do you identify records added from an upload list to a campaign

A

I answered that you upload the list as an external activity list from the campaign you want to associate it to.

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59
Q

Regarding CLR, what one-way information is sent from CRM to Eloqua?

A

Opportunity data is a one-way flow from CRM to Eloqua

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60
Q

Regarding CLR, what one-way information is sent from Eloqua to CRM?

A

Campaign data (except for when CRM passes back Campaign ID)

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61
Q

SFTP connection works, but no field exporting. What do you do? Whitelist? check file path?

A

check file path

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62
Q

The ‘Top Unknown Visitors’ report is a valuable prospecting tool. What does ‘Unknown Visitors’ refer to?

A

Visitors to an Eloqua tracked page that are not linked to an Eloqua contact.

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63
Q

To populate the Campaign Member Status value in CRM, what needs to be done in Eloqua?

A

The Eloqua fields ‘Last SFDC Campaign Status’ and ‘Last SFDC Campaign ID’ should be populated for each Eloqua contact record that is to have a campaign association done in the SFDC Update program.

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64
Q

True of False: An email can be sent from a Draft Campaign.

A

False. Emails can only be sent from Active Campaigns.

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65
Q

True of False: Both Match Rules and Deduplication Rules match between different data entities (ie. contacts «» accounts)

A

True.

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66
Q

True of False: Eloqua tracking scripts need to be implemented for each Eloqua hosted microsite in order for the web activity to be tracked.

A

False.

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67
Q

True of False: Match Rules can evaluate whether a contact field value matches a value in a Select List

A

False.

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68
Q

True of False: More than one Update Rule Set can evaluate the same Lookup Table

A

True.

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69
Q

True of False: Only one segment can exist in a campaign.

A

False.

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70
Q

True of False: Rules in an Update Rule Set can be re-ordered by dragging and dropping them

A

True.

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71
Q

True of False: The microsite for a landing page can be changed at any time.

A

False. Once you save the Landing Page, the Microsite cannot be changed.

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72
Q

True of False: Wildcard characters (?*) can be used in Lookup Table values

A

False.

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73
Q

True or False: A contact can link to more than one account record.

A

False.

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74
Q

True or False: A contact can link to more than one data card in a custom data object set.

A

True.

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75
Q

True or False: A contact can link to only one account record.

A

True.

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76
Q

True or False: A contact can link to only one data card in a custom data object set.

A

False.

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77
Q

True or False: A data card in a custom data object set can only link to one contact.

A

True.

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78
Q

True or False: A maximum of 25 deliverability test can be run per month, regardless of product trim (level).

A

False. The number of deliverability tests run through ReturnPath is based on the database product trim.

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79
Q

True or False: Account, Contact, and Activity data can all be scheduled for recurring data exports

A

True.

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80
Q

True or False: Custom text qualifiers can be configured for data exports

A

True. It is possible to determine which character is used by Eloqua as the qualifier in the exported data.

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81
Q

True or False: Data Exports can be scheduled to execute as frequently as every 30 minutes

A

False. The most frequently a data export can be scheduled to run is once a day.

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82
Q

True or False: Deduplication Rules let you perform actions against non-matches; Match Rules do not.

A

True.

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83
Q

True or False: Deleting an SFTP server requires first deleting the associated import or export

A

True.

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84
Q

True or False: Each sub site requires a unique set of Eloqua tracking scripts.

A

False.

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85
Q

True or False: Eloqua can only accept form data from server-side form processors that are added to the ‘approved sender’ list

A

False.

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86
Q

True or False: Eloqua Engage can send HTML emails?

A

True. Eloqua Engage can customize and send HTML emails from a template

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87
Q

True or False: Eloqua Engage can track visits on Eloqua landing pages?

A

False. Eloqua Engage cannot track landing page visits. Though, it can track click throughs from an email

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88
Q

True or False: Eloqua hosted microsites are automatically created as sub sites in Eloqua.

A

True.

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89
Q

True or False: Eloqua tracking scripts must exist on the subsite before a sub site can be created in Eloqua.

A

False.

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90
Q

True or false: elqCustomerGUID is only required on externally hosted forms for form reposts or if there are no Eloqua tracking scripts on the form landing page

A

True.

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91
Q

True or False: Field merges can be done on Email Headers and Subject Lines.

A

True. Email Headers and Subject Lines can both contain field merges.

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92
Q

True or False: For specific scenarios, programs can be used to automate email workflow management

A

False.

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93
Q

True or False: If a field has been created with the wrong data type (ie. text instead of numeric), the only way to fix is to create a new field using the correct data type.

A

True.

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94
Q

True or False: In ‘Test’ mode, tests can run with up to 100 program members

A

False. You can only test programs with up to 50 program members.

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95
Q

True or False: In order to receive an emailed report, the recipient must be an Eloqua User.

A

False.

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96
Q

True or False: In the Contact Field Completeness report on the Database Health Dashboard, you can change the contact view in order to see the completeness of a specific set of contact fields.

A

False.

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97
Q

True or False: It is possible to Add a Match Rule Criteria after a Match Rule has been created and saved.

A

True.

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98
Q

True or False: It is possible to edit the data entities being matched after a Match Rule has been created and saved.

A

False. It is not possible to change the entities that are being matched once the match rule has been saved;

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99
Q

True or False: Many contacts can link to the same account record.

A

True.

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100
Q

True or False: Many contacts can link to the same data card in a custom data object set.

A

False.

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101
Q

True or False: Match Rules let you perform actions against matches; Deduplication Rules do not

A

False. Both Match Rules and Deduplication Rules let you perform actions against matches.

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102
Q

True or False: Match Rules let you perform actions against non matches; Deduplication Rules do not

A

False.

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103
Q

True or False: once a visitor record is linked to a contact in Eloqua, the only way it can be changed is if an activity of a higher priority takes place.

A

True.

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104
Q

True or False: Only one contact can link to an account record.

A

False.

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105
Q

True or False: Only records that have been modified since the last successful export can be included in a scheduled Data Export

A

False. When configuring a data export, all records or just those modified since the last successful export can be included.

106
Q

True or False: Prepopulated fields are only available on an Eloqua-hosted form

A

False. Prepopulated fields can be added to remote sites using data lookups and javascript

107
Q

True or false: Priority mode supports complex logic, loops, and activity filters.

A

False. Priority mode does not support any loops, complex logic or activity filters.

108
Q

True or false: Priority mode supports only five programs at a time.

A

True.

109
Q

True or False: Segments can exclude contacts as well as include them from a campaign

A

True.

110
Q

True or False: The ‘data type’ setting on a contact field can be changed after a new field is saved.

A

False. Data type cannot be changed after a new field is saved.

111
Q

True or False: The ‘Import Name’ Import setting cannot be modified on existing Data Imports

A

False. Import Name can be changed after the Data Import has been created and saved.

112
Q

True or False: The ‘Import Purpose’ Import setting cannot be modified on existing Data Imports

A

True. Import Purpose cannot be changed after the Data Import has been created and saved.

113
Q

True or False: The ‘Priority Source’ Import setting can be modified on existing Data Imports

A

False. Priority Source cannot be changed after the Data Import has been created and saved.

114
Q

True or False: The ‘Schedule’ Import setting can be modified on existing Data Imports

A

True. Schedule can be changed after the Data Import has been created and saved.

115
Q

True or False: The case-sensitivity setting can be changed after a Lookup Table has been created, saved, and populated with values.

A

False. You cannot change the case-sensitivity setting after saving the lookup table; you will need to re-create the Lookup Table if changes are required to this setting.

116
Q

True or False: The integration area does not need to be enabled before creating a scheduled data export.

A

True.

117
Q

True or False: The Lookup Table entries can be exported after a Lookup Table has been created, saved, and populated with values.

A

True.

118
Q

True or False: The microsite for a landing page can be changed before the landing page is saved for the first time.

A

True.

119
Q

True or False: The “Form Field Completeness” report includes externally hosted forms which repost to Eloqua.

A

True. The Form Field Completeness report includes all form submission data posted to Eloqua, regardless of whether that form is Eloqua hosted or externally hosted.

120
Q

True or False: Top 10 campaigns by total form conversions in the last month is an example of ‘drilling on an Eloqua Insight Report.

A

False.

121
Q

True or False: Top 50 landing pages visited in the last month is an example of ‘drilling on an Eloqua Insight Report.

A

False.

122
Q

True or False: Unused monthly deliverabilty tests are carried over to the next month.

A

False. Unused tests from the prior month are not carried forward.

123
Q

True or False: Validation rules can only be used in a program builder step

A

False. validation rules can also be applied in a contact group for one-off manual data cleanup

124
Q

True or False: Website visitors by city and state in the last month is an example of ‘drilling on an Eloqua Insight Report.

A

True.

125
Q

True or False: When a contact record is deleted from the Eloqua database all associated data is deleted.

A

False. An record remains in the EmailAddress table which contains email compliance data

126
Q

True or False: When a report is added to ‘Favorite Reports’, the list of Favorite Reports is updated only for the Eloqua user who added it.

A

True.

127
Q

True or False: When changing the format of a report from grid to graph, you need to reprompt the report.

A

False.

128
Q

True or False: When mapping to an app, it is good practice to use the email address as the Unique Code on the data card.

A

False.

129
Q

True or False: You must add javascript to the externally hosted form page that captures the visitor’s cookie GUID and re-posts to Eloqua in a hidden field

A

True. You must add javascript to the externally hosted form page so that Eloqua can identify the visitor by their cookie GUID and link the visitor to their Eloqua Contact record.

130
Q

True or False: ‘Numeric Field Calculation’ can perform multiplication and division functions.

A

False. ‘Numeric Field Calculation’ adds or subtracts values from two numeric fields and does not perform multiplication or division functions.

131
Q

True or False: ‘Numeric Field Calculation’ can perform this action: “Company Revenue (in thousands)” Multiplied By 1000

A

False. ‘Numeric Field Calculation’ adds or subtracts values from two numeric fields and does not perform multiplication or division functions.

132
Q

True or False: ‘Numeric Field Calculation’ can perform this action: “Company Revenue (worldwide)” Minus “Company Revenue (branch)”

A

True.

133
Q

True or False: ‘Numeric Field Calculation’ can perform this action: “Company Revenue” Divided By “Number of Employees”

A

False. ‘Numeric Field Calculation’ adds or subtracts values from two numeric fields and does not perform multiplication or division functions.

134
Q

Validation can be completed on what data entities?

A

Contacts, Companies, Prospects

135
Q

What activities would lower sender score?

A
  1. getting flagged as spam by recipient
  2. spam trap email address
  3. high bounceback
136
Q

What are custom events?

A

Custom events are items that you create so that Eloqua can integrate with your CRM system according to your business needs.

They can be triggered by adding them as steps in program builder or to integration rules

137
Q

What are internal events?

A

An action that can be executed through a program builder step when a marketing activity (i.e. email click-through, email bounceback, etc) or through integration rules.

138
Q

What are page tags?

A

Page tags allow you to group tracked web pages together for segmentation, reporting, and lead scoring.

139
Q

What are sub sites used for within Eloqua?

A

Reporting on Eloqua tracked subdomains and domains separately Eloqua sub sites are created exclusively for reporting purposes.

140
Q

What are the different ways that you can access Profiler?

A
  1. CRM
  2. Direct URL
  3. Eloqua Application
141
Q

What are the features of Eloqua Engage? Can it send HTML emails? Track visits on Eloqua landing pages? Schedule alerts?

A

Customize and send HTML emails from a template
View unsubscribes before sending
Review email opens, clickthroughs, unsubscribes
Emails are captured in Eloqua and the CRM on the contact record

142
Q

What are the options for revenue Attribution models inside of Eloqua?

A

First Touch, Last Touch, Even, Custom

143
Q

What are the rules for “Get deleted leads”?

A

The Lead ID will be cleared from the contact record’s CRM Lead ID field in Eloqua, but the contact record itself will not be deleted.

144
Q

What are two ways that you can manipulate a graph within insights?

A

Right click on the chart or use the toolbar at the top of the screen

145
Q

What company record is the Account Linkage set to for a contact?

A

CRM Account ID

146
Q

What Data Tool can you directly upload values into?

A

Lookup Table

147
Q

What data types can be managed with an update rule?

A

companies, contacts, prospects, and custom objects

148
Q

What does “Lead Creation” refer to for revenue attribution?

A

A response a contact has made against a campaign.

149
Q

What does a CloudFeeder do?

A

A CloudFeeder is an inbound source of data into Eloqua from a third party application. When a CloudFeeder runs, it pulls data from an external source and adds the records to an Eloqua group/shared list.

150
Q

What does Form Conversion Rate evaluate?

A

The percentage of individuals that clicked on an email AND submitted a form during the same browser session.

151
Q

What does the ‘Evaluation’ option of a program feeder allow you to do?

A

This option allows you to configure when to run the program feeder. You can choose to add new contacts every hour, day, or week. Think of the program as a roller coaster ride and the feeder as the queue. The ride may open at 10am, but the line may start forming a 9am.

152
Q

What engagement activities would cause a lead score change? Visited site for more than 30 minutes? responded to campaign?

A 
Submitted Form
Opened Email
Clicked Email
Visited Landing Page
Visited Page Tags
Visited Website
Reaponded to a Campaign

There is no option for scoring by time on site.

153
Q

What entity pair can be matched against one another in a Match or Deduplication Rule?

A

Contacts, Companies, and prospects

154
Q

What field is used to associate contacts and accounts?

A

SFDC Account ID

Can be done in a program or through setup » Account linkage

155
Q

what fields are configurable when conducting a data export to an Eloqua hosted page? delimitors, file name, port, file size?

A

definitely NOT port, possible file size via “compress file”

156
Q

What happens in this scenario: you are doing a list upload and one of the fields has a pick list. For one of the records, the values in the upload do NOT match the values in the list. What happens when uploading? Does the record not get created? Does the record get created and the pick list field remain blank? Does the field get overwritten with the values within the list?

A

The record gets created and the value is added, regardless if it appears in the picklist or not. The instructor said that the new value is added to the picklist, but after trying it out, it looks like the picklist stays as it was before uploading the new value.

I just found this on the Initial Configuration Guide in regards to CRMs:
When Picklist or Multi-Select Picklist fields are integrated with CRM systems, pay special attention to the values in the integrated field’s picklist in Eloqua. Some CRM systems, such as SFDC, will not display the value correctly in SFDC if the value in Eloqua does not exactly match. Some CRM systems, such as Oracle CRM on Demand, will ‘fail’ to create or update a record if the value in Eloqua does not exactly match the list of values in the CRM system. Ensure spacing, dashes, and capitalization exactly match the values in the CRM system to avoid any issues.

157
Q

What happens in this scenario: you are doing a list upload and one of the fields has a pick list. For one of the records, the values in the upload do NOT match the values in the list. What happens when uploading? Does the record not get created? Does the record get created and the pick list field remain blank? Does the field get overwritten with the values within the list?

A

The record gets created and the value is added, regardless if it appears
in the picklist. The new value is not added to the picklist.

158
Q

What happens when you flatten a segment with several filter criteria?

A

A single contact list is created from the segment filters

159
Q

What is ‘drilling’ on an Eloqua Insight Report?

A

It enables you to quickly and easily analyze various levels of detail in a report. This doesn’t change or limit the data that is being viewed, but rather allows you to view the same data in more detail. It does not segment or filter data. Instead it lets you see more demensions such as city and state.

160
Q

What is a contact level security program?

A

This program allows setting permissions for user access to Eloqua Contacts. It does this by assigning permissions to labels associated with fields in the contact profile. They are created by customer administrators. Under Setup –> Administration -> Users, within the menu item Contact Security, you can Manage Labels and label categories and then assign them to security groups in the Assign Labels section.

An example would be to only allow Customer Administrators to see Eloqua Contacts where the contact Title = President.

161
Q

What is the appcloud object that presents app data on an Eloqua Landing Page?

A

Cloud Component

162
Q

what is the approximate number of standard Eloqua Insights reports?

A

100

163
Q

What is the best practice for selecting the “track links” checkbox within Eloqua emails? When there is an external document or page? All the time?

A

when you wish to track clickthroughs to external documents and pages. This will create a redirect so the clicks can be tracked by eloqua.

164
Q

What is the default time interval for each step of a program running in standard mode?

A

15 mintues for the whole program, not for each step.

165
Q

What is the difference between “influenced” vs “attributed” as it relates to closed-loop reporting and ROI?

A

Influenced refers to all campaigns to which a contact responded. Attributed refers to the specific attribution method configured for your database.

166
Q

What is the Email Checker used for?

A

to identify whether the email contains elements that will negatively impact deliverability. Containing a link to a web version and containing an unsubscribe (or subscription management) link can help deliverability, but form code in an email can hurt deliverability. Overlapping sections impacts how an email looks, but not deliverability.

167
Q

What is the evaluation time for programs runs in priority mode? For example, if a program runs at 1:54 pm? What time will it finish?

A

5 minutes. 1:59 pm.

168
Q

What is the first step in the contact level security program?

A

Eloqua recommends to “remove all contact labels” as the first step in the assignment program.

169
Q

What is the first thing that happens when a new email is first saved?

A

the header and footer sections are added once the email group has been set and the email saved

170
Q

What is the formula for the ROI attribution? Does it include: budgeted cost, actual cost, expected revenue?

A

[Attributed Revenue - Actual Cost]/Actual Cost

171
Q

What is the geographic information in visitor reports is based on?

A

The visitor’s IP address.

172
Q

What is the maximum number of custom fields that can be created for contact records?

A

250

173
Q

What is the program builder object that connects with apps

A

CloudConnector

174
Q

What is the recommended method of creating custom security groups?

A

duplicate an existing security group and modify the copy.

175
Q

What is the SFTP export time interval limit?

A

Daily

176
Q

What must you do before you can archive a program?

A

Disable the program and all feeders

177
Q

What must you do before you can delete a program?

A

Edit or delete any dependencies.

178
Q

What needs to be configured outside the Lead Scoring Model to evaluate high value web page visits?

A

Page tags

179
Q

What needs to be configured to be able to send an Engage email from CRM on the sender’s behalf?

A

The CRM User ID needs to be added to the Eloqua User account.

180
Q

What options can be defined using a program feeder

A

The evaluation frequency
The contacts to be added
and the contacts to be restricted.

181
Q

What order are form processing steps run in Eloqua?

A

Basically, Eloqua knows what order to run them in. Prioritizing them manually is not necessary

182
Q

What report do you use to view field values within custom data objects?

A

“custom object data report”

“custom object data field value” is for counting the number of times a value exists for a specific field

183
Q

What three actions can be performed after a Lookup Table has been created, saved, and populated with values?

A

Replacement Value Column Name can be edited
Lookup Value Column Name can be edited
All Lookup Table entries can be exported

184
Q

What three metrics can be viewed in a eloqua engage report?

A

sent, opens, & clicks

185
Q

What three questions are evaluated when running the Email Checker on an email?

A

Does the email contain a link to a Web Version?
Does the email contain a form?
Does the email contain an unsubscribe link?

186
Q

What three settings can be changed on a contact field after it has been created and saved?

A
  1. Display name
  2. Default Update Logic
  3. Field type
187
Q

What triggers an internal event: Match rule eval, Cloud Connector execution, new segment created?

A

cloud connectors

match rule eval

188
Q

What type of data can be exported but not imported?

A

Activity data cannot be imported.

189
Q

what type of deduplication rule must you use when deduping different data entity types?

A

Multi-table deduplication

190
Q

What Validation Rule would allow you to remove all “$” symbols in a specific field?

A

Find and Replace.

191
Q

What would cause a visitor profile to be associated with a contact record? received and email from eloqua? clicked a link in an eloqua email? submitted a form?

A

Receiving an email would definitely not associate a visitor profile with a contact record.

192
Q

What’s the shortest interval to schedule an automated data export?

A

Every 24 hours.

193
Q

When a lead is changed to a contact in CRM, how is that updated in Eloqua?

A

The ‘get converted leads’ autosync would remove the CRM lead ID reference from the corresponding eloqua contact record.

194
Q

When a multi-select field is exported, what is the delimiter used to separate the values?

A

:: (double colon)Values are separated by a double colon, which is how the values are formatted at the database level.

195
Q

When a new field is added to a custom object, what happens? Are new fields automatically added to existing records? Are new fields only added to new records?

A

New fields are automatically added to existing records. However, if a default value has been set, that value is not automatically added. The new field is left blank.

196
Q

When an Engage email is sent to a contact that does not exist in Eloqua, what happens?

A

The contact is created in Eloqua immediately.

197
Q

When calculating the Lead Score, if a contact’s profile or engagement score falls on the threshold between two values, which value is given?

A

The higher value

198
Q

When can a Dry Run be executed for a Cloud Connector?

A

When contacts are in the program/campaign step
the program/campaign is enabled/activated
and the program/campaign has been evaluated

199
Q

When changes are made to a Shared Content section, when are these chages applied to a landing page that has this content section?

A

Immediately. as soon as it is saved.

200
Q

when conducting a create data source with external calls, why would an autosynch fail to be created?

A

…

201
Q

When configuring a Cloud Connector, what does Enable Step do?

A

Allows the Cloud Connector to run automatically.

The ‘Enable Step’ checkbox allows the Cloud Connector to run automatically in the program. If this is not checked, contacts that flow into that step in a campaign or program will not be processed by the Cloud Connector.

202
Q

When configuring a webinar-related Cloud Connector, where is the meeting attendance data stored?

A

In a contact record or custom data object.

The meeting attendance is stored on either the contact record or a custom data object. Both of these allow for segmentation and personalization.

203
Q

When creating an email from an existing template, what three settings from the template are applied to the new email?

A

The Subject Line, From Name, and Reply-To Email Address from the email template are applied to the newly created email.

204
Q

When creating an SFTP Source for Data Import in Eloqua, what three pieces of information are required?

A

Username, Password, and Server URL

205
Q

When does a landing page’s status change from Draft to Active?

A

When the campaign in which it is located is activated.

206
Q

When exporting a list in data export, where do you define “on demand” as when the file is exported?

A

Select the “on Demand” radio button under the “Schedule” section from Setup » Import/Export » Export Settings

207
Q

When is a visitor profile created in Eloqua?

A

When a new cookie is created on an Eloqua-tracked website.

208
Q

When is an Eloqua visitor profile deleted?

A

4 months

209
Q

when running high volumes of data, why is it better to run in design mode?

A

changes to report re-run after every change

210
Q

When sales rep clicks unsubscribes in the CRM, what happens in Eloqua? Step by step, what is the process/rules in program builder?

A

When the weblink “unsubscribe from Eloqua” is clicked, a web page is opened that runs a script that triggers an internal event in Eloqua.

The internal event, “Email Unsubscribe”, then creates the necessary External calls to send the tasks back to SFDC and also overwrites “Email Opt Out” with the value 1 in SFDC.

211
Q

When selecting ‘View Submission Data…’ for a form, what two pieces of information are displayed?

A

Values from visible and hidden form fields

212
Q

When setting up a multi session using the event module, how are submissions mapped to the appropriate session?

A

Each city would have an individual landing page containing a form with a hidden field for “city”. The hidden city value embedded in the landing page is passed dynamically to the city field on the registration form. The form would then update the event and creates the registrant in the selected city session.

213
Q

When testing a Lead Scoring Model by submitting a form, the test record should receive a Profile Rating of B based on the Industry value, but is scored as D (and the expected value is in the contact’s Industry field) – what do you do?

A

Compare the Industry values in the Scoring Model Profile Criteria rule to those captured on the form

The values captured from the form submission must match the values in the Scoring Model Profile Criteria rule, otherwise no score will be given for that field. The first step is to check that the values in the form submission exactly match the Scoring Model Profile Criteria.

214
Q

When viewing a report, data loads one page/one box at a time, why is this? What this called?

A

Incremental Fetch

215
Q

When viewing an Operational report from an asset (Email, Form, Campaign, Landing PAge), what is the maximum timeframe results can be viewed for?

A

Last 3 months

216
Q

When you are setting up integration with CRM, one of the fields does not populate in field mapping. After confirming with the client that they added it with the right creds, what do you do?

A

Refresh the field mappings

217
Q

When you make a change to a standard report and want to save it, what should you do as a best practice? Save over the standard report? Save it in “My Reports”? Save it in “Custom Reports”?

A

Custom Reports if you want to share with all users on your Eloqua Install.

218
Q

When you send emails and want it to look like it comes for the task owner, what do you need to do?

A

Enter the CRM user ID for the user in the CRM User ID field under CRM details from the user edit screen. This should be the user ID from the CRM system for the corresponding user if they will be using eloquent engage. This will be used to long a users tract activities and tasks in their integrated CRM system. This field is only visible if the Eloqua database has an integrated CRM system

219
Q

When you want to restrict users from being able to edit your campaigns, what do you need to do? Nothing because they cannot see them anyway? Update on campaign in settings menu? Update on campaign in permissions menu?

A

update on campaign in permissions menu

220
Q

Where are email signatures created?

A

Email signatures are created in the component library

221
Q

Where are Page Tags created

A

Setup » Page Tagging

222
Q

Where can Users find apps for installation?

A

AppCloud

223
Q

Where can you do a field merge? Email header? Subject line?

A

form, landing page, email body, email subject line, email header, email footer. Also you can do field merge on a website too if you make lookup table call based on Cookie ID

224
Q

Where do you format the date display in Event Module: headers section? fields & views? Date formats?

A

In the header information, you can edit output format of the date.

This can be overridden in the “email field” event:date by selecting “override display format”

225
Q

Where do you save reports that you want others to see?

A

Custom reports folder

226
Q

Where does Profiler get its information from?

A

The Eloqua Database

227
Q

Where is the initial invitation email for an event (that triggers upon submission) sent from?

A

campaign canvas

228
Q

Where would you change the frequency of a Scheduled report?

A

My Subscriptions

229
Q

Where would you configure the settings for a program

A

In the “Program Details”

230
Q

Where would you create an update rule?

A

Contact » data tools

231
Q

Where/ how do you set permissions for users (that impact what elements they have access to on their dashboard)?

A

The elements a user has access to depends on which security group to which they belong. Adding a User to a Security Group:1. Navigate to Setup » Users » Users tab2. Select Desired User3. update the “Selected security groups” under the “Security Groups” section on the “Edit User” screen.Modifying a security groups access:1. Navigate to Setup » Users » Groups tab2. Select Desired Group3. “Select Interface Access” from “Security Group Overview” screen

232
Q

Which Eloqua data entity stores web activity and IP information?

A

Visitor Profile

233
Q

Which External Call requires a field to be mapped in the External Call Return Value?

A

Create Lead

234
Q

Which is more likely to change (increase or decrease) over time: Engagement Rating or Profile Rating?

A

Engagement Rating

235
Q

Which metric provides a realistic forecast of revenue that will become Closed-Won?

A

Attributed Revenue

236
Q

Which of the following can be sent from CRM to Eloqua? How are the records matched? Campaigns, accounts, contacts

A

Accounts & contacts

237
Q

Which of the following data entities can be sent from Eloqua to the CRM? How are the are the records matched? Campaigns, accounts, contacts

A

Campaigns & contacts

238
Q

Which run mode allows you to examine the complete path of a record?

A

Standard mode

239
Q

Which three actions link a visitor record to an Eloqua contact?

A
  1. Clicking on a redirect link in an Eloqua email,
  2. Submitting an Eloqua integrated form hosted externally,
  3. Submitting an Eloqua hosted form
240
Q

Which three changes can be made after a Match Rule has been created and saved?

A

Add a Match Rule Exclude Criteria
Add a Match Rule Criteria
Edit a Handler Set

241
Q

Which three components leverage data provided by Digital Body Language?

A
  1. Page Tag
  2. Update Rule
  3. Lead Scoring
242
Q

Which two hidden fields must be added to an externally hosted form to complete the integration using the Form Integration Wizard?

A

Site id of the customer’s install: “elqSiteID” ANDEloqua HTML form name: “elqFormName”

243
Q

With the purchase of an Oracle Eloqua Deliverability Cloud Service product, how many branded image URLs can be configured?

A

One.

244
Q

Would you use a form processing step on an event registration form to map the registrant to the appropriate session?

A

No. Mapping registrants to the appropriate session would be done through the “Event Details” section on the Event screen.

From the “Event Details” screen select the “multiple sessions, organized by (city)” The create each session with the corresponding city value.

245
Q

You are configuring a nurture campaign to re-engage stalled leads where emails are sent based on industry to ‘awaken’ cold leads. Sales asked that emails not be sent to leads that have active sales opportunities, which sales will identify by changing their CRM Lead Rating to ‘Re-engaged’. What needs to be configured in the campaign to meet this requirement?

A

Decision rule to evaluate ‘CRM Lead Rating not equal to Re-Engaged’ before each ‘Send Email’ step

246
Q

You are setting up a program in program builder and are not done, but want to check to see if a portion of your program works properly. When you do so, you receive an error telling you that some portions of your program are not setup. Do you override this message? Go to the acitons that are not completed and turn them off? Go to the actions that are completed and select “wait”?

A

Change the action for each incomplete step to “No Action- Pass through”.

247
Q

You are testing an Eloqua integrated form and submit the form using three different email addresses. Which Eloqua contact record is the visitor profile linked to?

A

The first email address used to submit a form.

Your cookie (visitor record) is linked to the first contact created when the form is submitted for the first time and is not re-linked with each additional form submission. All form submissions are of the same priority when it comes to linking visitors to contacts; once a visitor record is linked to a contact in Eloqua, the only way it can be changed is if an activity of a higher priority takes place. Note that each Eloqua contact record will contain form submission activity as the form activity is tied to the contact via the email address, not the visitor profile.

248
Q

You are testing an externally hosted form that is directly posting to Eloqua. After submitting the form, you check the form data in Eloqua and see a value captured for your test email address, but no values for first name and last name. What is the problem?

A

The HTML form field names on the Eloqua form do not exactly match those on the external form to correctly map form data to the correct fields

249
Q

You belong to two security groups, one allows you to delete contacts another does not, what happens?

A

The contact can be deleted.

250
Q

You can drag and drop update rules for what purpose?

A

to change the order of execution

251
Q

You configure and test Contact Level Security using a small group of test records. Where do you validate the results and which report do you run?

A

Setup > Users: “Contacts by Label”

252
Q

You create a campaign where the checkbox “allow contacts to enter the campaign more than once” is checked. Contacts are added to this campaign when they submit a specific form. What happens when a contact, already in the campaign, submits this specific form?

A

Nothing. Contact remains in the step they are already in.

253
Q

You create a Welcome campaign for new contacts in your database. You configure the segment to use the filter criteria ‘Date Created’ within the last hour. What setting do you select to make sure the campaign allows for new members?

A

Segment Setting: Add members hourly until campaign is deactivated

254
Q

You no longer want to receive email notifications when a form is submitted and want them sent to your colleague. How do you achieve this?

A

Edit the “Send Notification Email “ step and change the configured email address.

255
Q

You perform a search on Google then click through on a sponsored link to an Eloqua tracked page. It is your first visit to this website and cookies are enabled. What type of Eloqua Visitor are you?

A

You are an Unknown Eloqua Visitor.

256
Q

You run into trouble using the string manipulation cloud connector. After checking that your credentials are correct and making sure API access is enabled for the database, what should you do?

A

Make sure the user whose Eloqua credentials you provide is added to the “API Users” security group to ensure it has API access

257
Q

You upload an Excel file of contacts into Eloqua - one of the rows has an invalid email address. What effect does this have on your upload?

A

No contact record is created for the invalid email address, the remainder of contacts are processed.When a file contains an invalid email address, there is no contact record created/updated for the invalid email address. The rest of the rows are processed by the upload and are not impacted by the single row with the invalid email address. Valid email addresses are defined by RFC 5322: https://tools.ietf.org/html/rfc5322.

258
Q

You visit an Eloqua-tracked website using Internet Explorer as your browser. The next day, you visit the same website using Mozilla Firefox browser. How many visitor records does Eloqua have for you?

A

Two.

259
Q

Your client has selected to use the Subscription Management Page in Eloqua. What phrase should be hyperlinked to the Subscription Management Page in the email footer?

A

“Manage your email preferences or unsubscribe”

260
Q

Your client’s website is query-string based, using a pageid parameter value to identify unique pages, ie. www.client.com?pageid=pricing. Which two components must be configured in Eloqua to record unique page URLs on the site map and have them available for segmentation, scoring and page tagging?

A

First, a query string needs to be configured to capture the values associated with the ‘pageid’ parameter.

Then, a query string parameter set needs to be created for the base URL ‘www.client.com’ with the ‘pageid’ query string selected.

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