Topic 3: Globalistaion Flashcards
What is globalisation?
Refers to the increasing interconnectedness of societies across the globe which are exposed as the same cultural and media products.
What did McLuhan say?
Argues that the world is rapidly, becoming a global village, its rapid technological change. People around the world can communicate instantaneously on a global scale.
What is the consequences of globalisation of the media?
Increased choice - Helps develop societies - Promotes different cultural styles around the world
Give examples of globalisation of the media.
1) Advertising- certain brands are internationally recognizable – Coco-cola, Mc Donalds, Levis.
2) Entertainment – we watch the same films, TV programs, listen to the same music & support the same sporting events.
3) The internet – allows us access to the world from where ever we are.
What is the Marxist view of globalisation?
They argue that it restricts choice
Local media & culture is being replaced by global culture ( cultural imperialism)
Which is dominated by a powerful few.
What did Fenton say?
He argues that most media conglomerates are based in the US and dominate media communications. Western media products are being forced on non-western countries.
What is the Postmodernist view of globalisation of the media?
Disagree with Marxists -it offers more choices & opportunities
Local cultures are not swallowed up they adapt to global culture
They take elements of it & match it to their own culture.
What did Strinati say?
Emphasises the importance and power of the media in shaping consumer choices. Popular culture form our sense of reality and increasingly dominate the way we define ourselves.
