Topic 1: The New Media

Question 1

What is new media?

Answer 1

New media refers to the evolution of existing media delivery systems and the development of new digital communication technologies.

Question 2

Who are Neophiliacs?

Answer 2

They support the growth of the new media. They believe it had a positive impact on society.

Question 3

What are the 3 characteristics of the new media? Explain them.

Answer 3

1) convergence- combining different technologies
2) compression- signals are digital, can be sent down the same cable.
3) interactivity- where the audience can interact with the media.

Question 4

What 3 factors do Neophiliacs say happened as a result of new media? Explain them

Answer 4

1. E-commerce revolution- shopping online is quick and easy. Retailers can offer exclusive internet deals to customers.
2. Democracy- People can seek alternative views than the ones presented in mainstream media.
3. Choice- More TV channels and an increase in media output systems.

Question 5

What are cultural pessimists?

Answer 5

Believes that the revolution of the new media has been exaggerated by the neophiliacs. It has had a negative impact on society and there is less choice.

Question 6

What are the features of Cultural pessimists? Explain them.

Answer 6

1) Monopolies: internet is dominated by small amount of companies and they can direct you to what they want.
2) Quality: not more choice, they are just full of repeats and trashy TV.
3) Elite power: major corporations dominates the web with sites that ensure their view dominate