TOPIC 3 - ELASTICITY Flashcards
WHAT IS PED?
THE RESPONSIVENESS OF DEMAND TO A CHANGE IN PRICE.
WHAT IS PED AND ITS DETERMINANTS?
- NECESSITY
- ADDICTIVENESS
- SUBSTITUTES
- TIME
- INCOME
- QUALITY
- BRAND LOYALTY
WHY DOES A FIRM WANT TO KNOW THEIR PED?
SALES FORECASTING
PRICE STATEGY
HOW CAN A FIRM REDUCED THEIR PED?
INCREASE PRODUCT DIFFERENTIATION
BUILD A BRAND
HORIZONTAL INTEGRATION
WHAT ARE THE DETERMINANTS OF PES?
- FACTOR MOBILITY
- INVENTORY
- LENGTH OF PRODUCTION
- SPARE CAPACITY
- SKILLS REQUIRED
- TECHNOLOGY
- MIGRATION
WHAT IS ELASTIC DEMAND?
DEMAND IS RESPONSIVE TO A CHANGE IN PRICE. ANY CHANGE IN PRICE LEADS TO A GREATER PERCENTAGE DECREASE IN QUANTITY DEMANDED.
WHAT FIGURE REPRESENTS ELASTIC DEMAND?
PED OF LESS THAN -1
WHAT IS INELASTIC DEMAND?
DEMAND IS NOT VERY RESPONSIVE TO A CHANGE IN PRICE. ANY CHANGE IN PRICE LEADS TO A SMALLER PERCENTAGE CHANGE IN QUANTITY DEMANDED.
WHAT FIGURE REPRESENTS INELASTIC DEMAND?
PED IS GREATER THAN 1 BUT LESS THAN 0.
WHAT IS UNITARY ELASTICITY?
PERCENTAGE CHANGE IN QUANTITY DEMANDED EQUALS PERCENTAGE CHANGE IN PRICE.
WHAT FIGURES REPRESENTS UNITARY ELASTICITY?
PED OF 1 FOR PES
PED OF -1 FOR PED
HOW DO YOU WORK OUT REVENUE?
PRICE x QUANTITY
WHAT DOES PERFECTLY ELASTIC DEMAND MEAN?
PED IS INFINITELY NEGATIVE. PURCHASERS WON’T BUY ANY PRODUCT ABOVE A CERTAIN PRICE.
WHAT DOES PERFECTLY INELASTIC DEMAND MEAN?
PED IS 0 AS THE SAME AMOUNT IS DEMANDED WHATEVER THE PRICE.
WHAT IS PES?
RESPONSIVENESS OF SUPPLY TO A CHANGE IN PRICE.