Topic 3: Demand and Supply Flashcards
define demand
the Q of a G or S that consumers are will and able to buy at various price levels at a given point in time (demand of all consumers = market demand)
what are the factors that affect demand?
- The price of the G or S itself
- The price of other G&S
- Expected future prices
- Changes in consumer taste and preferences
- The level of income
- The size of the population and age distribution
how does the price of the G or S affect D?
Consumers must consider whether or not a product is worth buying at the price it is selling for. However, if a product is a necessity than consumers will buy it, even if it is considered expensive, since they need it.
how does the price of other G&S affect D?
There are substitute items and complementary items
If the P of a substitute G increases then the D for the original G will increase (assuming that its P stays the same)
If the P of a complementary G increases then the D for the original G with decrease (assuming that that its P stays the same)
how does expected future prices affect D?
If consumers expect that the prices of smth will increase in the future, then they will increase their current demand
how does changes in consumer taste affect D?
As consumer tastes change over time, so will the D of certain G&S
how does the level of income affect consumer taste?
As people earn higher incomes, they will increase their D since they can afford more/more expensive things (luxury G)
income distribution impacts D aswell
consumer expectations of their future income will also impact D because if they think that their income will decrease then they may be hesitant to buy and instead, save their money for the future
define income distribution
the way in which an economy’s income is spread among members of different social and socioeconomic groups
how does the size and age of the population affect D?
population affects the amount of G demanded
age affects the type of G demanded
define ceteris paribus
an assumption used in economics to isolate the relationship between two economic variables. “other things being equal”, “nothing else changes”
what is the demand schedule?
shows the Q of G that will be demanded over a range of prices - demonstrates the relationship between P and Q demanded.
state the law of demand
The D of consumers fall as prices rise.
what are the movements along the demand curve?
EXPANSION AND CONTRACTION
expansion of D: when a decrease in P of a G or S increases D (moves down the D curve)
contraction of D: when an increase in P of a G or S decreases D (moves up the D curve)
what does does it mean when the D curve moves to the right?
This means that D has increased
Furthermore, consumers are willing and able to buy more of the product at each possible price than before and willing to buy the same Q at a more expensive price
what does it mean when the D curve moves to the left?
This means that D has decreased
Furthermore, consumers are willing and able to buy less of the product at each possible price than before and willing to buy the same Q at a lower price
define price elasticity of demand
the responsiveness or sensitivity of the Q demanded of a product, given that its price has changed
difference between elastic, inelastic, and unit elastic demand
Elastic: a strong response to a change in price
unit: a proportionate response to a change in price (total amount spent by consumers hasnt changed)
inelastic: a weak response to a change in price
What is the importance of P elasticity?
being aware of the price elasticity of D helps determine the best pricing strategy for firms and gov (whether or not they should change prices)
what is the ‘total outlay method’?
it is a way to calculate the price elasticity of D by looking at the effect of changes in price has on revenue earned by the producer.
If P and R move in the same direction than D is inelastic
If P and R move in opposite directions than D is elastic
If R remains unchanged in response to a P change, than D is unit elastic
how do you calculate the total outlay?
multiply the P by the Q demanded at said P
define perfectly elastic and inelastic demand
perfectly elastic D: (horizontal line) consumers are only willing to pay one price and any given quantity
perfectly elastic D: (vertical line) consumers are willing to pay any price for a single given quantity
What are the factors that affect the elasticity of demand?
- whether the G is a luxury or a necessity
- whether the G has any close substitutes
- the expenditure on the product as a proportion of income
- the length of time subsequent to a P change
- whether a G is addictive or not
impact of ‘whether the G is a luxury or necessity’
necessities have relatively inelastic D because people are willing to buy it even if the P increases since they NEED it
luxuries have higher elastic D because consumer are willing not to buy it even if P increases because they DONT NEED it
impact of ‘close substitutes’
G WITH CLOSE SUBS will have elastic D because consumers arent committed to a particular product. This means that if the P for a G increases, consumers will demand less of that product and instead, purchase the sub (assuming that its P stayed the same)
G WITHOUT CLOSE SUBS will have inelastic D because consumers are very committed to that particular product. This means that even if the P changes, consumers will still buy it since there are not other subs for them to buy instead.
impact of ‘expenditure on the product as a proportion of income’
the bigger the proportion of income G&S takes up, the more elastic its D will be.
impact of ‘length of time subsequent to price change’
What the P of a certain product changes, there may not be immediate changes in D as consumers still need to become aware of and adjust to the change.im
impact of ‘whether a G is addicting or not’
G that are addictive have relatively inelastic D since consumer would still buy it even if it became more expensive due to their addiction
define supply
the Q of a G or S that all firms in a particular industry are willing and able to offer for sale at different P levels, at any given point in time.
What are the factors affecting mkt Supply?
- The P of the G or S itself
- The P of other G or S
- The state of technology
- Changes in the cost of factors of prod’n
- The Q of the G available
- Climatic and Seasonal changes