topic 3 Flashcards
research qn
outlines a specific scope for investigation related to topic
- little research
- many conclusions formed
hypothesis
- measurable statement consisting 2 or more variable
- definite conclusion
quantitative data
- can be measured
- close-ended qns ( limited responses)
qualitative data
-open-ended responses
probability sampling
- randomly selected
- removes bias
- greater chance of creating representative ( common ) sample
Simple random sampling
there is little known about the population under study.
probability sampling
Stratified random sampling
when the population clearly includes significantly different sub-groups.
probabilty sampling
convenience sampling
carried out in an ad hoc manner that is *most accessible to the researcher. *
non-probability sampling
Quota sampling
- takes into consideration factors
- selected to replicate the general structure of the population
non-probability sampling
likert scale
rating scale that presents a range of responses anchored by two extreme opposing positions.
ie. ( excellent to extremely poor )
ranking scale
items are compared with one another and ordered in preference by survey participants
count
total no. of times something occurred
percentage
data/total data x100%
ground level images
present a detailed part of an area
aerial images
present spatial distribution and patterns over the whole area.