Topic 2.2

Question 1

Design mix

Answer 1

Encourages businesses to decide on the main design priorities for a new product

Question 2

Distribution channel

Answer 2

Method of getting a product from the producer to the consumer

Question 3

Economic manufacture

Answer 3

Making sure that the design allows the product to be made cost-effectively

Question 4

Aesthetics

Answer 4

Making sure the product appeals to the senses

Question 5

Function

Answer 5

Making sure that the product works well and works every time

Question 6

PR

Answer 6

Focused on reputational management through generating positive media coverage and brand awareness from celebrity endorsements

Question 7

Viral advertising

Answer 7

When a message, video or image is shared quickly across the internet