Topic 2 - Methodology Flashcards
Does common sense agree with scientific findings?
No, they are often at odds
What is the bystander effect?
A social psychological theory that states that individuals are less likely to offer help to a victim when there are other people present.
AKA - Kitty Genovese Syndrome
What are Good Samaritan Laws? What is their purpose?
Sometimes people were scared of getting in trouble by seeming involved if they came to the aid - Good Samaritan Laws were developed to show that as long as you do your best, nothing bad is going to happen to you legally (within reason).
What is the problem with hindsight bias?
Results of some social psychology experiments may seem obvious
○ Why? Familiarity with the subject matter
○ Social influence, social behaviour
Hindsight bias = the tendency to exaggerate our ability to have predicted an outcome before it occurred
Explain the continuous march of science.
It’s a continuous cycle of:
observation, question, hypothesis, experiment, analysis, conclusion, repeat.
What is diffusion of responsibility?
As the number of bystanders increases, the personal responsibility that an individual bystander feels decreases.
What are the common social psychology research designs?
Observational, Correlational, and Experimental
Ethnography is an example of what type of research design? What is Ethnography?
Observation
- chief method of cultural anthropology, which is the study of human cultures and societies (often go into communities and observe people, how they live, certain rituals).
What is the observational method? What does it ask?
Asks: what is the nature of the phenomenon as it plays out in everyday life?
What is inter-judge reliability? Why is it important to observational method?
(Must be ensured in observational method)
The level of agreement between two or more people who independently observe and code a set of data must be relatively high
- ensures consistency between the judges and what they are seeing
What are the limits to the observational method?
Certain behaviours are difficult to observe
Archival analysis limitations
Does not allow prediction and explanation
People may alter their behaviour when observed (Hawthorne Effect)
What is the correlational method?
a statistical technique that assesses how well you can predict one variable from another
two variables are systematically measured, and the relationship between them is assessed by calculating the correlational coefficient
can make direct observations of people’s behaviour and correlate that with other factors
How might you measure diffusion of responsibility from a correlational approach?
ex. police reports
count # of witnesses interviewed in public crimes
count # of people who intervened to assist
statistically evaluate the possible relationship between these variables
(correlation coefficient)
What is a positive correlation?
increases in the value of one variable are associated with increases in the value of the other variable
OR
decreases in the value of one variable are associated with decreases in the value of the other variable
(variables move in the same direction)
positive correlation coefficient
What is a negative correlation?
increases in the value of one variable are associated with decreases in the value of the other variable (and vice versa)
variables move in opposite directions
negative correlation coefficient
What is the “Fonzy test”?
Each thumb is a variable
same direction = positive
opposite direction = negative
What is the range of correlation coefficients?
-1 to 1
What does a correlation coefficient of 0 mean?
variables are not correlated
Analysis of survey data may be used for what type of research?
correlational research
How can correlational research be made more generalizable?
By using random sampling
- Ensuring that a sample is representative of a population by giving everyone an equal chance of being selected
What are the advantages and disadvantages of correlational research?
Advantages:
- investigate relations between variables difficult to observe (ex. sexual behaviour)
Disadvantages:
- accuracy of responses: people may not know the answer, but they think they do
(they don’t always know how or why they acted in a particular way)
What are limits of the correlational method?
Correlation does NOT equal causation. (only tells us if two variables are related)
social psychology’s goal is to identify causes of social behaviour (to enable predictions about what people will do in certain circumstances)
What is the only way to determine causality?
By using the experimental method