Topic 2 - Meanings and Aims of Consumer Education Flashcards
Process of gaining knowledge and skills
needed to manage consumer resources and taking actions to influence the factors
which affect consumer decisions.
Consumer Education
Process in which consumers develop skills
to make informed decision; become more
knowledgeable about laws, rights and
methods; develop an understanding of the
consumer citizen role in the society.
Consumer Education
is concerned with the skills, attitudes, knowledge and understanding (SAKU) needed by individuals living in a consumer society such that they can make full use of the range of consumer opportunities
present in today’s complex marketplace
Consumer Education
is a planned intervention to raise consumer skill levels, improve consumer knowledge, and modify consumer attitude and behavior in making purchase decisions, conducting transactions,
managing relations and seeking redress.
Consumer Education
must not only protect the consumers but also strengthen the bonds between different social segments and helps to minimize the alienating factors.
Consumer Education
What are the three aims of consumer education?
- Protect the interests of consumers,
- Promote an understanding of the systems and structures within the marketplace, and
- Contribute to society as a whole by
creating more active and informed
citizens, leading to a more even balance
of power between the producer and the
consumer.
Pi Pu Caic
Three Areas of Concern of Consumer Education
- Consumer decision-making (external and internal factors affecting consumer decisions as well as the stages of the decision-making process);
- Resource management (personal finance, buying skills and conservation); and
- Citizen participation (consumer protection and advocacy)
DM RM CP
McGregor (2010) identified recent efforts to frame consumer education as a vehicle to teach consumers about?
global justice and sustainability
THREE STRUCTURE OF CONSUMER
EDUCATION
Formal Education
Lifelong Education
Targeted Education
A structure of consumer education that refers to learning through a program of instruction in an educational institution, adult training center or in the workplace, and is generally recognized by a qualification or a certificate.
Formal Education
A structure of consumer education that
covers all purposeful learning activity “from the cradle to the grave” which aims to improve the knowledge and competencies of all individuals who participate in learning activities.
Lifelong education
A structure of consumer education that refers to a range of educational activities designed for particular consumer groups
that are considered vulnerable (e.g. gender, disability, individuals with low income, ethnic minority) to help protect them against fraudulent or deceptive practices in the marketplace or other specific consumer-related issues.
Targeted education
