Topic 1 - 2 Flashcards
We are all consumers from womb to tomb.
Consumer’s Profile
Depends to a large extent on the social structure’s complexity.
Consumer’s Profile
Two categories of consumers:
urban and rural consumers
The two categories of consumers - can be further divided into:
rich/poor and literate/non-literate.
is someone who has access to information and competition
empowered consumer
All three partners in the marketplace have historically held this perception:
government, industry and consumers, even
consumer educators.
Consumers are operating in increasingly…
complex, dynamic and ever-changing knowledge-based economies
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- rational consumer;
requiring genuine options, finance,
information
CHOOSER
DIFFERENT ‘FACES’ OF A CONSUMER
For __________
- using goods to
communicate, leading to
conceptions of the consumer as
VICTIM, ARTIST OR EXPLORER
COMMUNICATOR
For Gabriel and Lang
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- using products in new ways
as a conscious rebellion. Also refers to
active rebellion
REBEL
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- as in social identity, gained from a group
IDENTITY SEEKER
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- Consumption as pleasure , noting
that pleasure maybe socially
constructed
HEDONIST OR ARTIST
DIFFERENT ‘FACES’ OF A CONSUMER
For: _________
- referring to both created wants and consumer protection although focusing on the latter
Gabriel and Lang
VICTIM
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- generally a potted history of consumer activism, from the coop to modern ethical / environmental groups
ACTIVIST
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- tracing the tension between two concepts
CONSUMER OR CITIZEN
DIFFERENT ‘FACES’ OF A CONSUMER
For Gabriel and Lang
- consumers buying without a clear idea, bargain hunting
EXPLORER
DIFFERENT ‘FACES’ OF A CONSUMER
Edwards
- can unconstrained rational actor seeking to maximize positive personal outcomes
KING
DIFFERENT ‘FACES’ OF A CONSUMER
Edwards
- the professional shoplifter, causing costs to be passed on to other consumers
CRIMINAL
DIFFERENT ‘FACES’ OF A CONSUMER
For: __________
- either seduced into
buying unnecessarily or buying the
wrong product
Edwards
VICTIM
DIFFERENT ‘FACES’ OF A CONSUMER
Edwards
- participating in boycotts, demonstrations, etc., consuming specific products
ANTI-CONSUMER
DIFFERENT ‘FACES’ OF A CONSUMER
Edwards
- Window shopper; strongly tied to the role of consumption in identity
formation. Could also apply to
artist , communicator or identity
seeker
VOYEUR
DIFFERENT ‘FACES’ OF A CONSUMER
Aldridge
- calculative and selfish
RATIONAL ACTOR
DIFFERENT ‘FACES’ OF A CONSUMER
For: _____________
- maintains that these faces are the same
Aldridge
COMMUNICATOR
DIFFERENT ‘FACES’ OF A CONSUMER
For: _____________
- the rational actor making a
mistake, or being incorrectly informed
or advised
Aldridge
VICTIM
DIFFERENT ‘FACES’ OF A CONSUMER
For Aldridge
- characterization of the
critique of rationality. Could also
apply to several other categories in
certain contexts
DUPE
Explain the Filipino Consumer
- Pakikipagkapwa – ‘suki’
- Increase in spending, even in the lower
income groups - ‘Tingi’ economy
- Young population
- 5th largest labor force in Asia
- Dependent on OFW’s remittances
PITY5D
is a national movement that has received support not only from the citizens of the land, but also from the large numbers of political leaders, mass media, educators, government agencies, and spokesperson from the right to the left, the rich and the poor, the white and the black.
Consumerism
Different mechanisms and faces of consumerism exist and it is likely to employ the phrase from the New Labour:
One size does not fit all
Consumerism and choice maybe contextual — what works for some people in some settings may not be universal.
contextual
True
Explain the rising consumption
- 2nd half of the 20th century saw our global population grow by ______________
3.5 billion people.
The rising consumption
- Global hurricane of consumption from these rising populations is gathering force as it sweeps through each generation.
True
POLITICAL ECONOMY OF CONSUMPTION
Reasons of buying:
need, habit, belief, desire and fear
NHBDF
_____________________ determines the “options” as well as guides the collective “choices” of consumers.
Global political economy
_________________ is producing many benefits not only for societies but also for environmental management.
Economic globalization
The use of _____________ as a promotional vehicle targets the lower
socio-economic class who comprise the majority of the market. Such
attempts draw its popularity from the present economic situation in which
entertainment and other social activities are luxuries very few can afford
entertainment
One who is educated, alert, aware,
responsible, accountable and
environment friendly - a good citizen
who believes in individual and social
responsibility.
Ideal Consumer
A person, who buys goods and services
and makes use of public utilities as well
as natural resources, like soil, air and
water.
Consumer vs. Ideal Consumer
CONSUMER
Prevents themselves from being
cheated and also ensures that they
get the full value of the money
spent.
Ideal Consumer
Consumer embodies these three aspects:
embodies the private (rather than
the public), the market (rather than the state) and the individual (rather than the collective)
Private
Market
Individual
derived from the consumption of goods and services, that is, to the satisfaction of
needs
Satisfaction
has been of interest to an increasing number of scholars and managers
in various disciplines, such as psychology and marketing
Consumer Well-Being
It focuses on the well-being of an individual as a consumer and on the notion that it is important to consider consumption-related aspects.
Consumer Well-Being
Three PERSPECTIVES OF CONSUMER WELL-BEING
Private well-being
Social well-being
Ecological well-being
A perspective of consumer well-being that is viewed from the perspective of consumers as individuals. Different consumers, however, would have different views of maximizing functional utility for their individual and sectoral
well-being.
Private well-being
A perspective of consumer well-being that is to be viewed from the perspective of the aggregate and distributive impact in
providing and fostering consumer needs of the current and future generations.
Social well-being
A perspective of consumer well-being that is viewed from the perspective of a dynamically sustainable
human-environment interrelationships. Deciding about consumers and consumption, and by
consumers about their well-being would require relevant up-to- date and adequate information.
Ecological well-being
