Topic 2

Question 1

What are the 4 key stages of the marketing strategy process?

Answer 1

===> CORE STRATEGY
• Define Business purpose
• Key Success Factor

===> COMPETITIVE POSITIONING
•where/how to compete

===> IMPLEMENTATION
• marketing mix to achieve positioning

===> CONTROL
• marketing effectiveness

Question 2

What are Key Success Factors?

Answer 2

Something that is vital to your PERFORMANCE in a given industry