topic 2 Flashcards
define a market
a market is a process through which potential buyers and sellers of goods and services interact to exchange goods and services.
what are the two types of market? give an example for each.
visible: food market
invisible: online shopping
define demand
Demand is the willingness and ability of consumers to buy goods and services at various prices in a given time period, ceteris paribus.
describe a demand graph.
- price on y-axis
- quantity on x-axis
- straight line D (demand) sloping downwards
define the law of demand
price and quantity have a negative, or indirect relationship:
- when the price increases you tend to buy less of a good as it becomes more expensive
- when the price decreases you tend to buy more of a good as it becomes more affordable
what is the cause of and reason for movement along the demand curve?
when price changes, ceteris paribus, due to the law of demand.
when price decreases, there is a(n) ——— along the demand curve.
extension- quantity demanded increases
when price increases, there is a(n) ——— along the demand curve.
contraction- quantity demanded decreases
what affects the amount by which Qd will change due to a change in price?
the Price Elasticity of Demand (PED) will affect the gradient of the demand curve (greater elasticity= smaller gradient)
explain the relationship between an individual consumer’s demand and market demand.
- individual consumer’s demand is a component of market demand
- market demand is the summation of all individual demand of all consumers
explain the differences between an individual consumer’s demand and market demand.
- the market demand curve is flatter than the individual demand curve
- individual demand does not always follow the law of demand whereas market demand always does
what is the cause of a shift of the demand curve?
changes in non-price determinants (demand determinants)
state the 5 main non-price determinants of demand
- income
- tastes and preferences
- future price expectations
- price of related goods (in the cases of substitutes and complements)
- number of consumers
if demand increases, the demand curve will shift to the ——
right
if demand decreases, the demand curve will shift to the ——
left
explain income as a demand determinant
for normal goods- as income increases, demand increases (ability increases)
for inferior goods- as income increases, demand decreases (willingness decreases)
explain tastes and preferences as a demand determinant
- Possible causes= marketing/branding
- As tastes move towards product, demand increases.
Explain future price expectations as a demand determinant
- future prices expected to increase, you will buy more (e.g. houses or stocks) so demand increases
- future prices expected to decrease, you will not buy but will sell so demand decreases
explain the price of related goods as a demand determinant
- substitutes- two rival products (eg nike/adidas): when price of one goes up, quantity demanded for it goes down so demand for the other goes up
- complements- two products that go together and are needed for each other, (eg car and fuel): when price of one goes up, quantity demanded for it goes down so demand for the other also goes down
explain number of consumers as a demand determinant
more people means demand for most products increases, e.g. food or clothes.
state 5 EXTRA demand determinants
- expectation of future incomes
- taxes on income
- changes to age structure of population
- seasonality
- interest rates
define supply
supply is the willingness and ability of producers to produce goods and services at various prices in a given time period, ceteris paribus.
describe a supply graph
- price on y-axis
- quantity supplied on x axis
- supply curve is upward sloping
state the law of supply
price and Qs have a positive, or direct relationship:
- when the price increases suppliers want to produce more as they will have higher profit margins (assuming other costs are constant)
- when the price decreases suppliers want to produce less as they will have lower profit margins.
describe the relationship between an individual producer’s supply and market supply
- individual supply is a component of market supply, which is the summation of all the individual supplies
- individual supply curve is generally steeper
what is the cause of and reason for movement along a supply curve?
a change in price; law of supply
what affects how big of a change in supply there will be based on a change in price?
the price elasticity of supply (PES); higher PES= smaller gradient
when price increases, there is a(n) —— along the supply curve
extension; Qs increases
when price decreases, there is a(n) —— along the supply curve
contraction; Qs decreases
describe shifts of the supply curve
- supply increases, rightward shift
- supply decreases, leftward shift
state the main 6 non-price determinants of supply
- changes in costs of factors of production (FOPs)
- prices of related goods (in the cases of joint and competitive supply)
- indirect taxes and subsidies
- future price expectations
- changes in technology
- number of firms
explain changes in costs of factors of production (FOPs) as a non-price determinant of supply
- if cost of production increases, supply decreases
- if cost of production decreases, supply increases
e.g. wages, rent, cost of machines
explain prices of related goods as a non-price determinant of supply
- Competitive supply; the factors of production can be used to produce more than one product but are limited to one (land can make apples or potatoes)
- Joint supply; when one good is produced, another is also produced at the same time (eg sheep for wool and meat)
explain indirect taxes and subsidies as a non-price determinant of supply
> subsidies- money given by the government to firms to help increase production (increase supply)
indirect taxes (eg VAT)- tax imposed by the government that increases the supply costs of producers (decrease supply)
explain future price expectations as a non-price determinant of supply
if suppliers expect prices to go up in the future, they decrease their supply today and save inventory to sell for a higher price in the future.
explain changes in technology as a non-price determinant of supply
better machines cause efficiency/productivity to increase, increasing supply
explain number of firms as a non-price determinant of supply
if number of firms increases, supply increases, more production of the product
name the extra 2 non-price supply determinants
weather, supply shocks (sudden events)
what happens when quantity supplied is independent of price? why does this happen?
supply curve goes straight up vertically
- immediate time (make more food NOW)
- fixed quantity of the good supplied now (eg theatre/stadium seats)
- fixed quantity and no possibility of producing more (eg original artwork)
define shortage
Qd>Qs; excess demand; upward pressure in price
define surplus
Qs>Qd; excess supply; downward pressure in price
state the 3 functions of the price mechanism
resource allocation
- signalling function
- incentive function
rationing/allocating function
define the price mechanism
the means by which decisions of consumers and businesses interact to determine the allocation of resources.
when is there market failure?
When the price mechanism results in loss of social welfare
describe the signalling function
changes in price provides information to both producers and consumers about changes in market conditions.
describe the incentive function
rational consumers and producers have an incentive to adjust their consumption and production in response to the signal.
describe the rationing or allocation function
Consumers and producers act on the signal and incentive in order to reallocate scarce resources.
define the free market
an economic system in which prices are determined by unrestricted competition between privately owned businesses.
what is market equilibrium?
when quantity demanded = quantity supplied
what is equilibrium price?
the price at which quantity demanded= quantity supplied
define consumer surplus
consumer surplus is the extra utility gained by consumers from paying a lower price in comparison to what they were willing and able to pay
define producer surplus
producer surplus is the extra revenue gained by producers from selling at a higher price in comparison to what they were willing and able to sell
define social/community surplus
Consumer Surplus +Producer Surplus
define allocative efficiency
when resources are allocated in the most efficient way from society’s point of view:
- no over or under-allocation of resources
- social surplus is maximised
- marginal benefit = marginal cost
MC= ?
marginal cost (supply)
MB=?
marginal benefit (demand)
Define elasticity
elasticity shows how sensitive/responsive one variable is to another
Define PED, or Price Elasticity of Demand.
PED measures the responsiveness of Qd (quantity demanded) due to changes in price.
Describe the diagram for a highly responsive or elastic good.
The slope/gradient will be flatter
Describe the diagram for a less responsive or inelastic good.
The slope/gradient will be steeper
State the formula for PED
PED= percentage change in Qd/percentage change in price
PED will always have a ——– value due to the ——–.
PED will always have a negative value due to the law of demand.
What is the rule for categorising PED?
Use the absolute value of the PED, ignoring the minus sign.
State the 5 ranges of PED
- inelastic
- elastic
- perfectly inelastic
- perfectly elastic
- unitary elastic
Describe an inelastic PED
- when (the Qd of) something is not very responsive (to changes in price).
- 0<|PED|<1
- %∆P>%∆Qd
- gradient of demand curve steeper
Describe an elastic PED
- when (the Qd of) something is very responsive (to changes in price).
- |PED|>1
- %∆P<%∆Qd
- gradient of demand curve flatter
Describe a perfectly inelastic PED
- vertical demand curve
- PED=0
- Qd does not respond to changes in P
Give an example of where a perfectly inelastic PED may occur
An essential medicine with no substitutes.
Describe a perfectly elastic PED
- horizontal demand curve
- PED= ∞
- Qd is entirely dependent on P (buyers will only buy at one price and no other)
Give an example of where a perfectly elastic PED may occur
very theoretical, but luxury products like high end cars
Describe a unitary elastic PED
- hyperbola demand curve
- |PED|=1
- %ΔP=%ΔQd
effect of a PED determinant on a demand graph
affects the slope of the curve
state the 4 PED determinants
- number and closeness of substitutes
- Degree of necessity
- proportion of income spent on good
- time
(never deprive people of time)
Describe number and closeness of substitutes as a PED determinant
- many and close substitutes= elastic (consumer can switch to other substitutes easily)
- few/remote substitutes= inelastic (consumers do not have as many options)
Describe degree of necessity as a PED determinant and give examples
- necessity= inelastic (eg medicine, food, water)
- luxury= elastic (eg holidays abroad, high end cars)
Describe proportion of income spent on a good as a PED determinant
- small proportion (cheap)= inelastic as disposable income Yd is not affected significantly
- large proportion (expensive)= elastic as disposable income Yd is affected significantly
Describe time as a PED determinant
- short term= inelastic (less time to change buying habits)
- long term= elastic (more time to change buying habits)
give an example of time as a PED determinant
if the price of petrol rises, in the short term there are limited things that you can do/choices, but in the long term consumers can exchange their big, highly consuming cars (eg jeeps) for smaller, less consuming cars (eg electric)
give the formula for total revenue
TR= no. of goods sold x price of goods sold
Describe relationship between PED and total revenue
If demand is price inelastic, total revenue will move in the direction of the price change.
If demand is price elastic, total revenue will move in the opposite direction to the price change.
Give 3 uses of PED for firms/governments
- pricing policies
- to determine tax burden (consumer/producer burden)
- to price discriminate
Describe the use of PED for firms
For pricing policies; knowledge of PED helps determine if they need to increase or decrease their prices in order to maximise revenue
- elastic good (%∆P<%∆Qd): prices should decrease
- inelastic (%∆P>%∆Qd): prices should increase
Define YED, or income elasticity of demand
YED measures the responsiveness of the Qd of a good due to changes in income
Give the formula for YED, or income elasticity of demand
YED= %ΔQd/%ΔY