Topic 1.4

Question 1

Adapting existing products

Answer 1

This is relevant to how businesses innovate and update their offerings to meet market demands.

Question 2

Convenience

Answer 2

This is relevant to the place aspect of the marketing mix.

Question 3

Digital communication

Answer 3

This can be a part of the promotion strategy.

Question 4

E-commerce

Answer 4

This pertains to the place and sales strategy of a business.

Question 5

Promotion

Answer 5

This is one of the four P’s of the marketing mix.

Question 6

Promotional strategy

Answer 6

This outlines the plan for advertising and selling the product.

Question 7

Customer needs

Answer 7

Understanding customer needs is essential for making effective business decisions.

Question 8

Customer wants

Answer 8

This is part of market research and segmentation.

Question 9

Branding

Answer 9

This relates to product and promotion within the marketing mix.

Question 10

Aesthetics

Answer 10

This pertains to the product design aspect of the marketing mix.