Topic 1.2.1 Customer Needs

Question 1

Convenience

Answer 1

A product or service’s ability to fit in well with a customer’s lifestyle or routine, the ease with which it can be used and/or its easy to reach location

Question 2

Customers often have a wide range of preferences and want to be able to choose from a variety of products or services

Answer 2

Choice

Question 3

Adv. of choice

Answer 3

This can increase customer satisfaction and loyalty, as customers are more likely to find a product that meets their specific needs

Question 4

Adv. of convenience

Answer 4

Understanding this helps businesses to create a customer experience that is both efficient and enjoyable

Question 5

Price

Answer 5

This is the amount of money a customer is willing to pay for a product/service

Question 6

Adv. of Price

Answer 6

Understanding this helps the business price its products competitively and offer promotions that appeal to their target market

Question 7

Quality

Answer 7

Quality refers to the standard of excellence that a customer expects from a product/service

Question 8

Adv. of Quality

Answer 8

Understanding this helps businesses create products that meet the desired standards, which can lead to customer loyalty and positive word-of-mouth advertising

Question 9

Understanding customers leads to greater sales and…

Answer 9

Ensuring business survival is crucial to both new and established businesses

Question 10

Also, understanding customers leads to…

Answer 10

Understanding customers helps businesses to survive and thrive by addressing the following points which aid survival