topic 1- what is business Flashcards
what are the 5 objectives for a business ?
- profit
- growth
- cash flow
- survival
- social and ethical
what is profit objective ?
that business either want to make a profit or increase their profit
- can have a profit target
- primary function
how can business achieve a profit objective ?
by setting functional objectives
eg) decreasing costs, increasing sales
what is a growth objective ?
the business wants to grow within the market
why do business wants to grow in the market ?
as they will then earn a higher profit
what can help measure growth within a business ?
- revenue
- market share
- expansion
what is the cash flow objective ?
the amount of money which moves in and out the business over a period of time
- business wants to increase cash flow
what can grow within a business ?
- revenue
- amount of locations
- amount of employees
- product range
what does an increased cash flow do ?
increase the rate of survival
what do business use cash for ?
to pay for payments and if they can’t they are in serve danger
how can business improve cash flow ?
by negotiating longer term credit with suppliers and shorter term credit with customers
what is the survival objective ?
it is being able to continue the trade for the business
what happens when business run out of money ?
they are forced to exit the market
what business main objective is often survival ?
new business
when does survival become a key objective for business ?
during times of:
- strong competition
- economic decline
- in a recession
what is a social objective ?
setting objectives that benefit the society or people in need
what are ethical objectives ?
objectives that include moral principles and treat the environment kindly
where is social and ethical objectives mainly found in business ?
non- profit business
why is having social and ethical objectives beneficial for a business ?
it shows the business has a wider aim which is to help others and that they aren’t there just for a profit
what is an important part of having social and ethical objectives ?
having good relations with the local community and allowing resources to benefit them
what do business need to do once they have been established ?
make sure to
- cover costs
- make reasonable profit
- being able to survive
what does a mission statement tell us ?
the business intentions
what does a mission statement include ?
qualitative description about the organisations purpose and corporate aims
what does a mission statement do for shareholders ?
all them know the business intentions