Topic 1 What Is Business Flashcards
What are business objectives
Specific intended outcomes of business strategy and activity
Targets which a business sets to help it achieve its aims
What are the main functions of business objectives
State what needs to be achieved
A focus for all activity
Targets for individual and group achievement
A way to measure performance
What are the typical corporate objectives
Sales revenue
Profit
Return on investment
Growth
Market share
Cash flow
Value of the business
Corporate image and reputation
What should all business objectives be ?
SMART ::::
Specific
Measurable
Achievable
Relevant
Time bound
What is a mission statement
The overriding purpose of the business
The reason for its existence
A strategic perspective
Supports the stated ‘vision’ for the future
What is a mission statement not intended to be
Statement of goals or objectives
Statement of core values
A statement of how the business intends to compete or position itself in the market
What are the key audiences for a mission statement
Employees
Customers
Investors
Society
Example of what would make a good mission
A clear sense of business purpose
Excites, the Napier’s and motivates and guides
Easy to understand and remember
An example of a mission statements
Our vision is to Create a better everyday life for the many people
IKEA
What are common criticisms of mission statement
Not always supported by actions of the business
Often too vague and general
What are costs
Costs are amounts that a business incurs in order to make good and or provide service
Why are costs important
It’s the thing that drains away the profits made by a business
Show a the difference between making a good and poor profit margins
They are the main cause of cash flow problems
What are variable costs
Cost which change as output varies
What are fixed costs
Costs which do not change when output varies
What are some examples of variable costs
Raw material
Bought in stock
Wages based on hours worked or amount produced
Examples of fixed costs
Rent and rates
Salaries
Advertising
Insurance
How do you calculate total costs
Total costs(TC) = fixed costs FC + variable costs VC
What are the different forms of business
The over view
Private sector
Unincorporated. Incorporated
Sole trader and Private LC
Partnership AND public LIMED