Topic 1- Operations Flashcards
(88 cards)
What does the term operations refer to?
The business processes that involve transformation or, more generally, ‘production’. It applies to manufacturing and the services sector.
What are the overarching goals of a business?
- Increasing revenue
- Decreasing costs.
Distinguish between profit centres and cost centres.
Profit centres are aspects that directly derive from revenue and profits, whereas cost centres are sections of a business which costs can be directly attributed.
What is cost leadership?
Aiming to have the lowest costs or to be the most price competitive in the market.
What does economies of scale refer to?
Refers to cost advantages that can be created because of an increase in business operations.
What do the cost savings arise from in regards to economies of scale?
Lower cost per unit.
What is good/service differentiation?
Trying to distinguish your products from competitors to catch consumer attention.
Name one way a good can be differentiated?
- Varying product features
Name one way a service can be differentiated?
- Varying level of expertise
What is cross branding?
A strategic alliance of multiple brand names jointly used on a single product or service.
What’s the difference between standardised and customised goods?
Standardised goods are those that are mass produced and meet a predetermined level of quality. Customised goods are those that are varied depending on customer needs.
Give an example of a standardised and customised good and service.
- Standardised good- water
- Customised good- design your own shoes Nike
- Standardised service- self checkout
- Customised service- check out chick
How do perishable goods effect the operations process? Name an example of a perishable good.
- Very short lead and distribution times
- Appropriate packaging and short term storage
- Fruit and vegetables.
How do non-perishable goods effect the operations process? Name an example of a non-perishable good.
- Effective inventory management
- Highly responsive to market demand
- Car
What are intermediate goods?
Name an example.
Goods which are finished, but can be utilised to complete an unfinished product.
An example is a screw.
Why are standardised products associated with cost leadership?
Mass production without variation, so economies of scale can be achieved.
What is interdependence?
Mutual dependence that the key business functions have on one another.
What are the key business functions?
Operations, marketing, finance, human resources
How does finance, human resources and marketing all rely on operations?
Finance- to produce products to sell
Human resources- to provide employees jobs
Marketing- to produce products to promote
What does globalisation refer to?
The removal of barriers of trade between nations.
What are the two main impacts of globalisation on business operations?
- Outsource
- Reach a global market
What is a global web strategy?
A web strategy is a long-term strategic business plan indicating how to create and develop a company’s online presence adhering to the business development strategy.
Name one advantage and disadvantage of Globalisation?
- Advantage- lower costs
- Disadvantage- lack of control
Name and provide an example of three categories of technology?
- Administrative purposes- computer
- Planning purposes- gantt charts
- Operational purposes- robotics