Topic 1 Consumer Flashcards
A consumer is a person who purchases goods and services
Consumer
It is a theory of human motivation that has five basic levels of human needs which are ranked from low to high levels of needs. Our lower-level needs need to be satisfied first before our higher needs can emerge.
Maslow’s Hierarchy of needs
These are basic things we need for survival
Physiological needs
(eg water, food, shelter, air, basic clothing)
Physical and psychological safety in the form of stability, routine, health and the availability of healthcare and control of our environment and our lives
Safety and Security needs (eg locks, burglar bars/ a stable job, savings account, education)
Needs of being loved, getting affection, feeling accepted and sense of belonging - good human relationships with our families or other people
Love + Belonging
eg friendship, family, sense of connection
Our need for respect and appreciation from ourselves or others.
These are separated into our self- esteem needs : self- confidence etc
And the need for status recognition from others, appreciation and respect and our needs that relate to our reputation.
Self-esteem needs
(eg. Passing a grade, getting a certificate; making a sports team; reputation - cars, houses, jewellery)
An individual’s need to be the best that they are capable of becoming in different areas of their lives
Self-actualisation needs
(eg. Golf lessons, piano lessons, training, home- study classes )
Sustainable consumption
Sustainable consumption is the way that humans use their resources to satisfy their basic needs and also take precautions so that the environment is not damaged and natural resources are able to replenish.
The Proudly South African Campaign
It is a campaign that promotes
- locally made products + services,
- of high quality,
- using fair labour practices
- and environmental responsibility.
SASSI
the Southern African Sustainable Seafood Initiative - is a collaborative initiative founded by WWF-SA that aims to improve the conservation status of over-exploited seafood and empower consumers to make better seafood choices.
Green list SASSI
Go ahead and buy confidently - Sustainable source of fish to buy
Orange list SASSI
Think twice before buying it - could cause harm to environment or to the species
Red list SASSI
Don’t buy at all - unstable and unsustainable population!
Consumer behavior
Consumer behavior refers to the way in which consumers go about choosing a product and/or service. Consumer behavior is influenced by several factors.
Psychologiccal Influences
**3 Types of Factors Influencing Consumer Behavior **
- Psychological
- Socio-cultural
- Economical
