Topic 1 Consumer

Question 1

Consumer

Answer 1

A consumer is a person who purchases goods and services

Question 2

It is a theory of human motivation that has five basic levels of human needs which are ranked from low to high levels of needs. Our lower-level needs need to be satisfied first before our higher needs can emerge.

Answer 2

Maslow’s Hierarchy of needs

Question 3

These are basic things we need for survival

Answer 3

Physiological needs
(eg water, food, shelter, air, basic clothing)

Question 4

Physical and psychological safety in the form of stability, routine, health and the availability of healthcare and control of our environment and our lives

Answer 4

Safety and Security needs (eg locks, burglar bars/ a stable job, savings account, education)

Question 5

Needs of being loved, getting affection, feeling accepted and sense of belonging - good human relationships with our families or other people

Answer 5

Love + Belonging
eg friendship, family, sense of connection

Question 6

Our need for respect and appreciation from ourselves or others.
These are separated into our self- esteem needs : self- confidence etc

And the need for status recognition from others, appreciation and respect and our needs that relate to our reputation.

Answer 6

Self-esteem needs

(eg. Passing a grade, getting a certificate; making a sports team; reputation - cars, houses, jewellery)

Question 7

An individual’s need to be the best that they are capable of becoming in different areas of their lives

Answer 7

Self-actualisation needs
(eg. Golf lessons, piano lessons, training, home- study classes )

Question 8

Sustainable consumption

Answer 8

Sustainable consumption is:

the way that humans use their resources to satisfy their basic needs
AND
also take precautions so that the environment is not damaged and natural resources are able to replenish.

Question 9

The Proudly South African Campaign

Answer 9

It is a campaign that promotes
- locally made products + services,
- of high quality,
- using fair labour practices
- and environmental responsibility.

Question 10

SASSI

Answer 10

the Southern African Sustainable Seafood Initiative
- founded by WWF-SA
- aims to improve the conservation status of over-exploited seafood
- and empower consumers to make better seafood choices.

Question 11

Green list SASSI

Answer 11

Go ahead and buy confidently - Sustainable source of fish to buy

Question 12

Orange list SASSI

Answer 12

Think twice before buying it - could cause harm to environment or to the species

Question 13

Red list SASSI

Answer 13

Don’t buy at all - unstable and unsustainable population!

Question 14

Consumer behavior

Answer 14

Consumer behavior refers to the way in which consumers go about choosing a product and/or service. Consumer behavior is influenced by several factors.

Question 15

Psychological Influences

**3 Types of Factors Influencing Consumer Behavior **

Answer 15

1. Psychological
2. Socio-cultural
3. Economical

Question 16

**Psychological factors **
think
feel
believe
value
( 6 )

Answer 16

1. Motivation and needs;
2. Personality;
3. Perception;
4. Value + Beliefs
5. Attitudes + Knowledge;
6. Lifestyle

Question 17

Socio-cultural influences
(6)

Answer 17

1. Personal
2. Reference Group
3. Family
4. Social Class
5. Culture
6. Sub Culture

Question 18

Economic Factors
(3)

Answer 18

1. Income
2. Credit Facilities
3. Price

Question 19

Income