Top Of Mind

Question 1

Try a block of ___ minutes each day to write from my stream of consciousness relating to my area of ___ or just ordinary aspects of life that show authenticity or vulnerability.

Answer 1

15
Expertise

Question 2

Before I start content creating, make very concrete ___ and steps & ___ to gather content ideas.
Check with clients for ___ triggers.

Answer 2

Goals
Processes
Content

Question 3

Get feedback from people in industry or audience for articles that I write

Answer 3

This will sharpen it before publication and keep me top of mind for editors(?)

Question 4

Creating a content funnel involves the Buyers Journey.
Top of funnel-creates a____; educated people about industry or buyers problem. Could be in form of e___
Middle of funnel-consideration; show complexities of solving problem so thoroughly that many readers will be overwhelmed by difficulty of implementing solutions. Content could cover best practices. This should convince them they ___
Bottom of funnel-content showing why my company offers ideal solution. (Ie case studies, true offers, etc)

Answer 4

Awareness; book
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