Tools for Local and Global Communication Flashcards
Types of texts
• Live
• Digital
• Printed
• Transmedia
Types of Modes
• Linguistic mode
• Virtual mode
• Aural Mode
• Gestural mode
• Spatial mode
3 global issues in communication
• Enthnocentrism levels
• Stereotypes
• Prejudice
These are traditional, physically published materials such as books, newspapers, magazines and brochures
Printed texts
These are electronic forms of text that can read on digital devices
Digital text
These are real-time spoken or performed text, , often seen in theater, speeches, presentations, or live news broadcast
Live Texts
A story telling technique where a narrative is spread across multiple platforms and formats
Transmedia
can be categorized based on their form, medium, and method of presentation
Texts
are different ways of communicating meaning in multimodal texts
Mode
involves spoken or written language, word choice, and sentence structure
Linguistic Mode
uses images, colors, shapes and design elements to convey meaning
Visual Mode
relates to sound, including speech, music and ambient sounds and sound effects
Aural Mode
refers to body movement , facial expression, hand gesture and posture
Gestural Mode
involves the arrangements of objects, spaces and texts in a layout to guide interpretation
Spatial Mode
examples of printed texts
a newspaper article reporting on global events
example of digital texts
an online blog or e-book with embedded videos
examples of live texts
a ted talks or a political debate
examples of transmedia
the marvel cinematic universe, which tells interconnected stories thru movies, comics, etc
example of linguistic mode
a news article, speech, or social media post
example of visual mode
infographics, posters, PPT
example of aural mode
podcasts, movie soundtracks or radio broadcasts
example of gestural mode
a teacher explaining a lesson with hand gestures, dancer telling a story thru movement
example of spatial mode
the design of webpage, the seating arrangement in a theater, the organization of an art exhibit
the belief that one’s own culture is superior to others
Ethnocentrism Levels