Tools for Local and Global Communication Flashcards

1
Q

Types of texts

A

• Live
• Digital
• Printed
• Transmedia

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2
Q

Types of Modes

A

• Linguistic mode
• Virtual mode
• Aural Mode
• Gestural mode
• Spatial mode

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3
Q

3 global issues in communication

A

• Enthnocentrism levels
• Stereotypes
• Prejudice

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4
Q

These are traditional, physically published materials such as books, newspapers, magazines and brochures

A

Printed texts

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5
Q

These are electronic forms of text that can read on digital devices

A

Digital text

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6
Q

These are real-time spoken or performed text, , often seen in theater, speeches, presentations, or live news broadcast

A

Live Texts

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7
Q

A story telling technique where a narrative is spread across multiple platforms and formats

A

Transmedia

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8
Q

can be categorized based on their form, medium, and method of presentation

A

Texts

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9
Q

are different ways of communicating meaning in multimodal texts

A

Mode

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10
Q

involves spoken or written language, word choice, and sentence structure

A

Linguistic Mode

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11
Q

uses images, colors, shapes and design elements to convey meaning

A

Visual Mode

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12
Q

relates to sound, including speech, music and ambient sounds and sound effects

A

Aural Mode

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13
Q

refers to body movement , facial expression, hand gesture and posture

A

Gestural Mode

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14
Q

involves the arrangements of objects, spaces and texts in a layout to guide interpretation

A

Spatial Mode

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15
Q

examples of printed texts

A

a newspaper article reporting on global events

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16
Q

example of digital texts

A

an online blog or e-book with embedded videos

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17
Q

examples of live texts

A

a ted talks or a political debate

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18
Q

examples of transmedia

A

the marvel cinematic universe, which tells interconnected stories thru movies, comics, etc

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19
Q

example of linguistic mode

A

a news article, speech, or social media post

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20
Q

example of visual mode

A

infographics, posters, PPT

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21
Q

example of aural mode

A

podcasts, movie soundtracks or radio broadcasts

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22
Q

example of gestural mode

A

a teacher explaining a lesson with hand gestures, dancer telling a story thru movement

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23
Q

example of spatial mode

A

the design of webpage, the seating arrangement in a theater, the organization of an art exhibit

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24
Q

the belief that one’s own culture is superior to others

A

Ethnocentrism Levels

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25
pride in ones culture while respecting others
positive ethnocentrism
26
27
28
viewing other cultures as inferior
negative ethnocentrism
29
example of positive ethnicentrism
a Filipino proudly celebrating "bayanihan" while also learning about Western individualism
30
example of negative ethnocentrism
a tourists refuses to try local cuisine in a foreign country, believing their hone country's food is superior
31
a generalized belief about a group of people, often oversimplified and inaccurate
Stereotype
32
example of stereotype
all americans eat fast food, this disregards diverse eating habits in the U.S.
33
a preconceived opinion about someone based on their race, gender, nationality
Prejudice
34
example of prejudice
• a manager assumes that older employees cannot learn new technology and prefer to hire younger candidates • believing that women are less capable leaders than men
35
____ are communications that use more than one semiotic system, or mode, to convey a message.
Multimodal texts
36
These modes can include written language, visual imagery, audio, spatial arrangements, and gestures.
Multimodal texts
37
• The integration of these different modes allows for a more complex and enriched communication experience. • By engaging multiple senses, multimodal texts can enhance comprehension, engagement, and memory.
Multimodal texts
38
can often include interactive elements like hyperlinks and multimedia
digital texts
39
it is static
printed texts
40
Some studies suggest that reading comprehension can be better with _____ due to the physical act of turning pages and a reduced level of distractions.
printed text
41
meaning is conveyed through combinations of various modes such as gestural, spatial, audio, and oral language
live texts
42
examples of live texts
• dance • oral presentations • theater • opera • book premieres
43
• _____is a story that uses multiple media platforms to tell a story • it combines different types of media, such as books, comics, films, and video games
Transmedia
44
A _____ is a multimodal text within a multimodal text.
transmedia text
45
• refers to the images and characters that people see • includes images, video, color, visual layout, design, font, size, formatting, symbols, visual data (charts, graphs), animation (like gifs)
visual mode
46
• refers to the way movement is interpreted • includes movement, speed, expression, body language, facial expression, physical proximity, interactions between people
gestural mode
47
works with linguistic, visual, aural, and sometimes even spatial modes in order to create more detail and communicate better to the reader or consumer of the gestural text
gestural mode
48
• refers to the arrangement of elements is space • it involves the organization of items and the physical closeness between people and objects • includes physical arrangement, spacing, position, organization, proximity, direction, and distance of elements in a text
spatial mode
49
Ethnocentric attitude is illustrated when people evaluate others based on their own cultural beliefs and practices.
ethnocentrism
50
three levels of ethnocentrism:
• positive level • negative level • extremely negative level
51
The _____ is when you prefer your culture over other people’s cultures
positive level
52
The _____ involves the belief that one’s own culture is superior and that the behavior of others must be evaluated through one’s cultural standards
negative level
53
The _____, involves imposing your cultural beliefs on other people.
extremely negative level
54
A _____ is a specific belief or assumption (thoughts) about individuals based solely on their membership in a group, regardless of their individual characteristics.
stereotype
55
_____ are perpetuated by institutions such as the family or a religious organization and by mass media through advertisements, movies, news, and music.
Stereotypes
56
_____ determine how you interact or behave among a certain group of people, no matter how inaccurate or unfair the representation or generalization may be.
Stereotypes
57
refers to the beliefs, thoughts, feelings, and attitudes someone holds about a group.
prejudice
58
types of prejudice:
• rasicm • sexism • ageism • classism
59
_____ is prejudice and discrimination against an individual based solely on the individual’s membership in a specific racial group
Racism
60
_____ is prejudice and discrimination toward individuals based on their sex.
Sexism
61
_____ or prejudice and discrimination toward individuals based solely on their age.
Ageism
62
_____ against a different socio- economic status
Classism
63
fear of strangers or foreigners
Xenophobia
64
_____ prejudice and discrimination of individuals based solely on their sexual orientation
Homophobia
65
This refers to negative behaviors that are caused by prejudice or stereotyping.
discrimination
66
It may be interpersonal, such as when one refuses to speak to people belonging to a certain race, or collective, such as denying a group of people certain rights in society (e.g., the right to vote, etc)
discrimination
67
verbal insults, avoidance, physical violence, genocide
discrimination