To The Consumer

Question 1

What is a joint venture?

Answer 1

Two companies of similar size usually from different stages of the supply chain coming together to save cost and be more efficient

Question 2

Why do the companies for a joint venture need to be the same size roughly

Answer 2

Because otherwise it would be a takeover

Question 3

Give an example of a joint venture between producers and distributors

Answer 3

Viñalba by Buckingham Schenk and Herve & Diane Joyaux Fevbre

Question 4

Give an example of a joint venture with two producers- but not competitors

Answer 4

Mentzendorff- Bollinger and fladgate

Question 5

How do brokers differ from distributors

Answer 5

They are independent and do not represent either party (buyer or seller)

Question 6

Do brokers enter into deals?

Answer 6

No. They BROKER the deals and take a cut at the end.

Question 7

What are 4 ways of selling direct to consumers

Answer 7

1) cellar door
2) subscription/ wine club
3) events
4) online