TO P I C 2 : Innovation Management & Design Thinking. Product Development and Service Design

Question 1

Define Creativity

Answer 1

the generation of new ideas, whether new ways to address existing problems, seeing new opportunities or exploiting emerging technology and market changes.

Question 2

Define Invention

Answer 2

The practical application of original ideas
E.g., Making protoypes

Question 3

Define Innovation

Answer 3

The commercial application of the invention
Focused on obtaining competitive advantage (THINK STRATEGY)

Innovation = Invention + Commercialization

Question 4

What are the 6 types of innovation?

Answer 4

1. Innovation laboratory (find uses for things designed in the lab)
2. Innovation from the base (Liberate each employee’s potential)
3. Using design thinking (Based on the person/user)
4. Using deconstruction (Reverse engineering and competing ideas)
5. Based on sub-contracting
6. Open innovation (A “Meeting of the minds”)

Question 5

What are the 5 stages of design thinking

Answer 5

1. Understand the problem (The 5 Whys)
2. Detect and interpret the needs (Empathy Map)
3. Generate ideas (Brainstorming and testing NUF)
4. Prototyping
5. Testing and refinement

Question 6

Define Commonality

Answer 6

The idea that expresses the degree to which components (SKU) are used in final products or product families.

Question 7

What is the Bill of Materials (BOM)

Answer 7

List of components, ingredients, and materials needed to make a product.

Provides product structure (Parents and children)

Question 8

What are the stages of the Innovation Funnel?

Answer 8

Research, Initial Development, Product Development, and Launch

Question 9

What are the traits of design thinking?

Answer 9

1. Creative
2. People centric
3. Collaborative
4. Iterative
5. Convergent/Divergent
6. Ecourage to build prototypes

Question 10

Define Design Thinknig

Answer 10

A problem-solving approach that focuses on the perspective of the person/user/consumer to achieve the best possible output.

Question 11

What are the stages of the innovational funnel

Answer 11

1. Research
2. Initial Development
3. Product Development
4. Launch

Question 12

What is the concept of Simultaneous/Concurrent Engineering?

Answer 12

Product development processes in which all functions involved commit to work interactively in the different stages

Question 13

What are the objectives of simultaneous/concurrent engineering

Answer 13

• Designs that meet quality requirements
• Effective and efficient design process
• Minimum development time

Question 14

What are the traits of simultaneous/concurrent engineering?

Answer 14

1. The whole structure knows the features and performance required, by when and at what cost
2. Everyone know what they should receive form the previous phase and supply to the next phase
3. Information circulates rapidly between the different phases of the project and through all the functions involved (removing barriers)
4. The initial phases are activated as soon as possible