To Know About Place (MKTG Channels)

Question 1

Why do we need channels

Answer 1

For efficiency

Question 2

Traditional (conventional) marketing system flow

Answer 2

Producer
Wholesaler
Retailer
Consumer

Question 3

Vertical marketing system flow

Answer 3

Producer, wholesaler, retailer (all work together)

To deliver value to: consumer

Question 4

Three types of vertical marketing systems

Answer 4

Corporate
Contractual
Administered

Question 5

When a corporation owns production and distribution this is

Answer 5

Corporate VMS

Question 6

When there is coordination and conflict through regular channels this is

Answer 6

Corporate VMS

Question 7

When individual firms join together through extensive contracts this is

Answer 7

Contractual VMS

Question 8

The VMS that includes franchise organizations

Answer 8

Contractual VMS

Question 9

Leadership through the size and power of dominant channel members (channel captains)

Answer 9

Administered VMS

Question 10

Grocery stores often owning their own bakery, dairy, ice cream plant, food processing plants etc is an example of

Answer 10

Corporate VMS

Question 11

Luxotica is an umbrella company for many eyewear brands and this is an example of

Answer 11

Corporate VMS

Question 12

Zara manufacturing on the second floor and selling on the first is an example of what

Answer 12

Corporate VMS

Question 13

Hertz car rental company having a contract with ford about how many cars they will have on their lot that are manufactured by ford is an example of

Answer 13

Contractual VMS

Question 14

PandG (Proctor and Gamble) is an example of what VMS

Answer 14

Administered VMS

Question 15

When one party in the supply chain become captain this is

Answer 15

Administered VMS

Key component: trust

Question 16

Two or more companies at one level join together to follow a new marketing opportunity

Answer 16

Horizontal marketing system

Question 17

This marketing system is mutually beneficial

Answer 17

Horizontal marketing System

Question 18

This marketing system “match supply and demand”

Answer 18

Horizontal marketing System

Question 19

Subway in Walmart or Starbucks in target are examples of

Answer 19

Horizontal marketing systems

Question 20

General Mills and Nestle (GM in USA and Nestlé in European counties) is an example of what marketing system and what concept

Answer 20

Horizontal marketing System

Brand equity

Question 21

Marketing channel decisions involve what 3 things

Answer 21

Marketing channel design
Marketing channel management 
Marketing logistics (physical distribution)

Question 22

Marketing channel decisions flow

Answer 22

Suppliers 
Inbound logistics 
Company 
Outbound logistics 
Resellers 
Consumers 

(Reverse logistics involved)

Question 23

Three types of distribution

Answer 23

Exclusive
Selective
Intensive

Question 24

Luxury cars are an example of what kind of distribution

Answer 24

Exclusive distribution

Question 25

Shopping products are an example of what kind of distribution

Answer 25

Selective distribution

Question 26

Convenience items that you can get anywhere are an example of what kind of distribution

Answer 26

Intensive distribution

Question 27

Four major logistics functions

Answer 27

Warehousing
Inventory management
Transportation
Logistics information management

Question 28

Where in the warehouse is the specific product so that we can manage it refers to

Answer 28

Inventory management

Question 29

Data management refers to

Answer 29

Logistics information management

Question 30

Eliminating marketing intermediaries from a channel is known as

Answer 30

Disintermediation

Question 31

People can have a record label or contract with YouTube and do not need an agent; this is a example of

Answer 31

Disintermediation

Question 32

Key trends in retailing (5)

Answer 32

Growth of non-store retailing (online)
Retail convergence and rise of mega-retailers
Global expansion of major retailers
Growing importance of technology
Retail stores as communities, hangout spaces, importance of experiential retailing