To Know About Marketing Ethics And Society Flashcards
According to AMA statement of ethics, marketers must do no
Harm
According to AMA statement of ethics, marketers must foster
Trust in the marketing system
According to AMA statement of ethics, marketers must embrace, communicate and practice
The fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system
6 AMA ethical values
Honesty Responsibility Fairness Respect Openess Citizenship
To be truthful and forthright in our dealings with customers and stakeholders
Honesty
To accept the consequences of our marketing decisions and strategies
Responsibility
To try to balance justly the needs of the buyer with the interests of the seller
Fairness
To acknowledge the basic human dignity of all stakeholders
Respect
To create transparency in our marketing operations
Openness
To fulfill the economic, legal, philanthropic and societal responsibilities that serve stakeholders in a strategic manner
Citizenship
McDonald and the olympics is an example of
Honesty
Smart choices program with check mark on cereal is an example of
Honesty
Kapernick Ad with Nike was an example of
Responsibility (facing Nike)
Organic items being sold at Walmart or chipotle advertising food with integrity is an example of
Fairness
Like a girl campaign with Kotex is an example of
Respect
Chantix commercial describing side effects while trying to promote their product is an example of
Honesty and openness
Sutainable marketing focuses on what two needs
Needs of the business and the needs of the consumer now and in the future
Needs of consumers now and needs of business now is
Marketing concept
Needs of consumers now and needs of business in the future is
Strategic planning concept
Needs of consumers in the future and needs of the business now is
Societal marketing concept
Needs of consumers in the future and needs of the business in the future is
Sustainable marketing concept
Two types of social criticisms in marketing
Individual and society
Five individual social criticisms
High prices Deception High pressure selling Planned obsolescence harmful products
5 societal social criticisms
Materialism Unreal expectations and desires Cultural pollution Taking advantage of children, lower socioecon Few social goods
