TIP guest lectures

Question 1

Tell about Tiara Tours.

Answer 1

• Exceptional trips for almost every budget
• Personal advice, accessible & experienced experts
• Authentic experience
• Sustainable & local
• Tailor-made
• To be on the way: Many by train, Predominantly over land
• Has a degree of difficulty (e.g.communist countries):
  *Language
  *Visa
  *Logistics

Question 2

What are the reasons to choose Tiara Tours?

Answer 2

1. 27 years of experience
2. Local people on the ground
3. Reviews & testimonials
4. Best travel organisation Reis orakel Annual Award 2019
5. Organises trips for TV programmes
6. Partner of ANWB and Kras
7. Affiliated with ANVR, SGR and Calamiteitenfonds
8. Experienced and knowledgeable travel specialists

Question 3

With what crises did Tiara Tours have to deal with?

Answer 3

• Covid-19
• War Ukraine
• Demonstrations Iran
• Earthquake Turkey

Question 4

For what countries was Tiara Tours the market leader (before 2020)?

Answer 4

1. Trans Siberian Railway
2. Russia
3. Mongolia
4. China & Tibet
5. Central Asia

Question 5

During Covid-19 Tiara Tours started to develop other (train) tours with the same DNA, located where?

Answer 5

1. Scandinavia
2. Greenland
3. Central Europe
4. Eastern Europe

Question 6

After the war between Ukraine and Russia started, Tiara Tours offered more destinations, which ones?

Answer 6

1. Scotland
2. Turkey
3. Iran
4. Morocco

Question 7

What is the mission of Tiara Tours?

Answer 7

Making bucket list (train)tours accessible to everyone.

Question 8

What is the vision of Tiara Tours?

Answer 8

Maximising positive local impact and traveller’s-awareness to preserve local resources, while creating enriching experiences for travellers.

Question 9

What is the strategy of Tiara Tours?

Answer 9

Convert the world’s most famous bucket list (train)tours into more adventurous, affordable, customisable and sustainable tours. Always with the Tiara Tours DNA.

Question 10

What is the distribution and marketing policy of Tiara Tours?

Answer 10

• Going to travel fairs in The Netherlands & Belgium
• Online marketing (SEA, SEO, affiliates, blogs)
• Social media
• Tiara Magazine & email marketing
• Travel presentations and Meet & Greets throughout the Netherlands/Belgium
• Collaborations with retail and ZRA’s
• Reviews and Testimonials
• Collaborations with partners ANWB, 60+endus etc
• Unique actions such as ‘Pioneers wanted’
• Free PR

Question 11

What is the sustainability vision and policy of Tiara Tours?

Answer 11

• Partner of Green Seats and Travelife
• Belief in reducing instead of compensating
• Advise clients in a sustainable way of travelling
• Green travelling is not only about means of transport but also the way of thinking and behaving
• Use local partners and guides as much as possible
• Local transportation & accommodations
• Sustainable office policy
• Green ambition 2025

Question 12

What is the green ambition 2025 of Tiara Tours?

Answer 12

• 25% of travellers do not use any flights at all during their trip but replace them completely by train or electric vehicle.
• They no longer use single-use plastics and offer water taps.
• Their local partners have an effective sustainability policy and 50% of them have a sustainability certificate. Any new partners must first obtain this certificate before Tiara starts sending travellers.
• They spend a fixed percentage of the travel sum on sustainable goals.

Question 13

What is the mission of ITG?

Answer 13

A client-focused travel partner in The Netherlands who enriched and services travellers on an excellent level with tailor-made quality trips. The personalised marketing and sales approach helps them to stay number 1 in the dutch market for the high-end traveller.