Timberland || Job Description Questions

Question 1

What is your relationship to purpose-driven brands?

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Question 2

What is your relationship to nature - from enjoying to protecting it?

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Question 3

Speak to what your vision of a consumer led brand is.

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Question 4

What is your experience working with cross-functional teams?

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Question 5

What is your view on Phygital Retail Marketing? // Director

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Question 6

What is your view on Digital Brand?

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Question 7

Speak to your digital strategy experience.

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Question 8

Speak to your content strategy experience.

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Question 9

Speak to your calendar building experience.

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Question 10

Speak to your experience building 360 digital plans.

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Question 11

Speak to your experience building 360 digital concepts.

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Question 12

Speak to your experience building 360 digital consumer journeys.

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Question 13

How do you inspire consumers? - Activists.

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Question 14

How do you create an elevated brand?

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Question 15

Describe your experience launching products seasonally.

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Question 16

Describe your POV on digital content and distribution strategies.

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Question 17

What is your POV on building community online?

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Question 18

To go off of community, speak to a central social strategy and planning experience.

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Question 19

How would you build community and social strategy with Timberland.com at the center.

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Question 20

Speak to your experience working with insights, data and analytics teams.

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Question 21

Speak to your experience leading a trans media storytelling offense.

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Question 22

Speak to your experience leading a personalized storytelling offense.

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Question 23

Speak to your experience in media optimization.

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Question 24

Speak to your experience working with creative teams.

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Question 25

Speak to the most innovative concept you’ve created.

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Question 26

Speak to the most inspiring content you created.

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Question 27

Speak to the partners you’ve worked with.

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Question 28

Speak to the partners you think Timberland would benefit from.

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Question 29

Speak to your vision of digital first marketing in Physical Retail.

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Question 30

Speak to how you see regions and cities contributing to the global POV. ie: center of excellence, partnerships with social teams, etc;

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Question 31

Speak to your thoughts on this vision: Our ambition is a consumer led, digital led, direct to consumer first approach with Timberland.com and membership will be at the center of our eco-system.

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Question 32

-You will be in charge of transforming our retail marketing approach to a Timberland.com and DTC first approach.

What are your strategic thoughts on this?

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Question 33

Our ambition is to drive a seamless consumer journey between social platforms, Timberland.com, our vast global retail store network and our wholesale partners.

What are your strategic thoughts on this?

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Question 34

You will be managing and coaching our digital brand and phygital retail marketing teams and working together with the cross-functional marketing teams as well as other business key functions such as digital commerce, product, merch and design.

How do you see this working?

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Question 35

What cross-functional marketing teams have you worked with?

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Question 36

You’ve worked across many marketing functions - how are you valuable?

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GM of Marketing; Digital first mindset.

Question 37

Describe how you are creative and digitally minded.

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Question 38

What sets you apart?

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Question 39

Describe a time you were a self-starter.

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Question 40

How do you stay organized?

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Question 41

Describe your consumer culture experience.

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Question 42

Speak to your previous digital marketing and community management experiences.

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Question 43

Describe a best in class digital consumer experience you led.

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Question 44

Describe a best in class product launch you led.

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Question 45

Describe a best in class member services moment you led.

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Question 46

How many years of marketing experience do you have?

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Question 47

How many years of people leadership skills do you have?

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Question 48

Speak to your experience in consumer driven digital retail

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Question 49

Speak to your experience leading virtual teams.

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Question 50

Speak to your experience in managing a diverse and creative group of individuals and leading change based on purpose and values.

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Question 51

Speak to what you’ve taken out of Nike Manager Excellence Program.

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Question 52

Speak to what you’ve taken from the Google Mindfulness for Leaders Program.

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Question 53

Speak to what you’ve taken out of Lightyear Leadership 1 and 2.

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Question 54

Speak to 3 different cases of

your demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.

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Question 55

Prove that you are a strategic leader with the proven ability to recruit, retain, motivate and develop team.

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