Timberland || Job Description Questions Flashcards
What is your relationship to purpose-driven brands?
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What is your relationship to nature - from enjoying to protecting it?
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Speak to what your vision of a consumer led brand is.
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What is your experience working with cross-functional teams?
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What is your view on Phygital Retail Marketing? // Director
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What is your view on Digital Brand?
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Speak to your digital strategy experience.
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Speak to your content strategy experience.
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Speak to your calendar building experience.
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Speak to your experience building 360 digital plans.
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Speak to your experience building 360 digital concepts.
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Speak to your experience building 360 digital consumer journeys.
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How do you inspire consumers? - Activists.
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How do you create an elevated brand?
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Describe your experience launching products seasonally.
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Describe your POV on digital content and distribution strategies.
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What is your POV on building community online?
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To go off of community, speak to a central social strategy and planning experience.
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How would you build community and social strategy with Timberland.com at the center.
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Speak to your experience working with insights, data and analytics teams.
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Speak to your experience leading a trans media storytelling offense.
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Speak to your experience leading a personalized storytelling offense.
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Speak to your experience in media optimization.
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Speak to your experience working with creative teams.
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Speak to the most innovative concept you’ve created.
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Speak to the most inspiring content you created.
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Speak to the partners you’ve worked with.
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Speak to the partners you think Timberland would benefit from.
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Speak to your vision of digital first marketing in Physical Retail.
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Speak to how you see regions and cities contributing to the global POV. ie: center of excellence, partnerships with social teams, etc;
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Speak to your thoughts on this vision: Our ambition is a consumer led, digital led, direct to consumer first approach with Timberland.com and membership will be at the center of our eco-system.
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-You will be in charge of transforming our retail marketing approach to a Timberland.com and DTC first approach.
What are your strategic thoughts on this?
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Our ambition is to drive a seamless consumer journey between social platforms, Timberland.com, our vast global retail store network and our wholesale partners.
What are your strategic thoughts on this?
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You will be managing and coaching our digital brand and phygital retail marketing teams and working together with the cross-functional marketing teams as well as other business key functions such as digital commerce, product, merch and design.
How do you see this working?
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What cross-functional marketing teams have you worked with?
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You’ve worked across many marketing functions - how are you valuable?
GM of Marketing; Digital first mindset.
Describe how you are creative and digitally minded.
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What sets you apart?
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Describe a time you were a self-starter.
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How do you stay organized?
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Describe your consumer culture experience.
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Speak to your previous digital marketing and community management experiences.
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Describe a best in class digital consumer experience you led.
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Describe a best in class product launch you led.
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Describe a best in class member services moment you led.
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How many years of marketing experience do you have?
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How many years of people leadership skills do you have?
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Speak to your experience in consumer driven digital retail
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Speak to your experience leading virtual teams.
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Speak to your experience in managing a diverse and creative group of individuals and leading change based on purpose and values.
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Speak to what you’ve taken out of Nike Manager Excellence Program.
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Speak to what you’ve taken from the Google Mindfulness for Leaders Program.
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Speak to what you’ve taken out of Lightyear Leadership 1 and 2.
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Speak to 3 different cases of
your demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.
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Prove that you are a strategic leader with the proven ability to recruit, retain, motivate and develop team.
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