tide actual advert

Question 1

conventions of print adverts

Answer 1

key image, slogan, copy, branding, imperative language, persuasive language and anchorage.

Question 2

tide key image

Answer 2

photo realist drawing of mid/close up, eye level shot woman holding box of tide, smiling and looking lovingly at it. 50s housewife iconography of blouse, pin curled fringe and headband. PINK HEARTS ABOVE HER AND THE BOX’

Question 3

tide slogan

Answer 3

tides got what women want! all capitals red lettering.

Question 4

tide top copy

Answer 4

‘No wonder you women buy more tide than any other washday product!’

Question 5

tide middle right copy

Answer 5

worlds CLEANEST wash
World’s WHITEST wash
Actually BRIGHTENS Colours

Question 6

tide bottom right secondary image

Answer 6

cartoon strip in a suburban garden, 2 women wearing housewife clothes hanging clothes, mens trousers. they say ‘nothing like proctor and gamble’s tide’

Question 7

tide bottom copy AND IMAGE

Answer 7

SAME HOUSEWIFE SAYING ‘REMEMBER! TIDE GETS CLOTHES CLEANER THAN ANY OTHER WASHDAY PRODUCT YOU CAN BUY’