superhuman audience

Question 1

superhuman demographics

Answer 1

working class, all genders, racial diversity

Question 2

evidence for superhuman target audience

Answer 2

pokey houses and flats shown in classic montage mid/close ups of athletes waking up. Kadeena cox opens the advert and Ali jawad has significant screen time. These are a man and a woman both working hard and being athletes.

Question 3

super human psychographics

Answer 3

liberal and young and rubicans explorer

Question 4

evidence for superhuman psychographics

Answer 4

‘to be a paralymipan theres got to be something wrong with you’ etiting technique, visual sign, text. explorers seek experience and challenge.
classic montage of pain, bruises and blisters.
boris johnson is portrayed as a villain ‘well you might as well quit’

Question 5

super human preferred reading

Answer 5

shows how admirable paralympians are, highlighting the sacrifice they make to be athletes.

Question 6

super human oppositional reading

Answer 6

dismissive of the hardships that disabled people face, oversimplifying their struggle by equating ard work with success. ignoring the barriers that are up for diabled people accross the UK. doesnt celebrate ‘ordinary disabled people.

Question 7

superhuman cultivation theory

Answer 7

cultivates alternative ideology by challenging stereotypes of disability.