Tide

Question 1

What was the context of the time period ?

Answer 1

Post WW2 - influenced women to do chores
Women’s job to stay at home and complete chores

Question 2

What is significant about the typography of the tide advert ?

Answer 2

Heading is in san serif to create informal mode of address
Supported by comic strip at the bottom
More technical parts are in serif

Question 3

Where is binary opposite in the advert ?

Answer 3

Between tide and its rivals
‘Tide gets clothes cleaner then any other product’

Question 4

How can David gauntlets pick and mix theory be applied ?

Answer 4

Women in the advert act as role model

Question 5

How can bell hooks theory be applied to tide ?

Answer 5

Only white women are used to show the ideologies of beauty

Question 6

What is significant about the women in the main image ?

Answer 6

Stereotypically pretty with makeup and hair done - vanzoonen theory
Typical 1959s hairstyle short curls so didn’t get stuck in machinery
In-direct mode if a dress to show tide is of prime importance
Love hearts around her to show her obsession

Question 7

How can George gerbeners theory be applied?

Answer 7

Repetition of ideas that tide is the brand leader which aims to cultivate the audience into matching there ideologies with tide